Want to boost your customer experiences and increase your rankings on Google’s page? So, you need to focus on TTFB improvement and keep that minimum so that sites load faster and customers get a better experience.
2. How to check TTFB?
You can check your site TTFB in gtmetrix, webpagetest, PSI. Slow response time always affects the ranking and user experience. If TTFB takes more time to load, then it ultimately causes the site load. So try to keep TTFB as low as possible.
You can improve the TTFB of your site by using the full page cache or Varnish cache. Cache helps to load data from browser history and reduce load time of static content. When you use cache, it delivers the static content from cache without executing php. Proper use of cache(varnish, block cache) can improve the TTFB.
3. How does it work?
Once a user requests for the URL in their web browser, a server request is generated to access the information. The request gets processed by the server and the content of the page delivered to the user’s web browser. During this process the server may need to do a lot of work execution to return a page content which users requested.
1: Sending a request to the server
TTFB begins with the HTTP request. The time it takes for a server to receive a request can vary based on the time it takes to perform a DNS lookup, the speed of the user’s network, the distance to the server, and any interruptions in the connection.
2: Processing and generating the response
Once a server receives a request, it has to generate a response. This involves starting processes, making database calls, running web scripts and communicating with other systems on the network.
3: Sending the response back to the client
Once a server generates a response, it needs to transmit it back to the user. This step is dependent on both the enterprise’s connection speed and the user’s connection speed. The TTFB is determined the moment the client begins receiving the response, literally when the client receives the first byte.
4. Some of the Causes of slow down TTFB
There are a number of things which are causing a slow TTFB. If you are noticing that your contents are taking a long time to first byte, then it is important to investigate the issue and make any necessary changes in order to optimize your site’s speed. Below given some of the common reasons why you have slower than normal TTFB can include:
- Networking issues
- Poorly configured web server
- Database configuration/design
- Slow DNS response time
5. Benefits of optimizing time to first byte
- Users get a website response in less time, improved user experience.
- Higher customer retention.
- Increase conversion.
- Speed improvement.
6. How to Reduce Time to First Byte (TTFB)
As we see if TTFB is more then it will impact the SEO ranking, slowing your site speed. So you must improve the TTFB less than 200ms. Below given techniques are helpful to reduce the TTFB of your store.
Disable unnecessary extensions
Use of unnecessary extensions in your Magento store can slow down the TTFB. Extensions contain a number of js and css code which will generate more js/css requests, and due to this it will slow down the TTFB. So try to use a minimum useful extension only. You can disable the extension which is not more useful.
Use of Magento caching Solution
Magento 2 provides a built in cache functionality, where you can configure cache and use that. Let’s see how to use Varnish Cache and its benefits.
Varnish is a proxy server. It is useful to deliver content fast. When a visitor requests your site, then this request will not send to Magento, it’s delivered from cache. Varnish checks if visitors request for Home page, Checkout, without firing a mysql query, or without hitting any php code it delivers content from cache.
Magento strongly recommends using Varnish (or Redis) in production. The full-page caching (to either the file system or database) is much slower than Varnish.
To configure Magento to use Varnish log in to the Magento Admin:
- Go to Stores > Configuration > Advanced > System > Full Page Cache
- From the Caching Application list, click Varnish Caching
- Enter a value in the TTL for public content field
- Expand Varnish Configuration and enter the specific information about your Varnish configuration
Both Redis and Varnish are one of the most popular upgrades for Magento stores. It’s a recommended caching option for Magento 2. Both solutions work great
Varnish is a challenging tool to configure, but when done right it offers good TTFB. Another advantage of Varnish ― it works on more web pages. While FPC doesn’t work for pages with a lot of dynamic content on them, Varnish offers better performance even for these challenging use cases.
Upgrade Magento to the latest version
Recommend to use the latest version of Magento. Magento released the new version with upgraded features, security patches, code standardization so always use the upgraded magento version for better website speed.
Leverage Browser Caching
Leverage browser caching helps to download data faster. When visitors access the site in future it will display data from the browser caching and reduce the load time of your site. In Browser caching you can specify how long a web browser should keep images, css, js stored locally so that once a user access site is future this data can download faster.
Use of Lazy Loading
When a user opens a webpage, all the contents of the page are downloaded, including all images in it. Obviously, if the web page contains more images, then it will take more time to load. Lazy loading is a handy skill to help you prevent downloading of unnecessary images. Instead of loading all images at one time, the images are loaded only when the user accesses the part of the page that relates to these images. With lazy loading, on-screen images are loaded first, and the remaining images are gradually loaded as and when the user scrolls through the page. For Example, if your web page contains 100 or more images then instead of loading all the images at one time we can add images in lazy loading and load only required images on page scrolling.
Check your logs
Recommended to check log files to track any signs that may indicate a system is being overloaded. If your website is receiving large amount of traffic, your current web stack may not be able to properly handle the amount of requests and thus will begin producing longer TTFB
We have attempted to show you the various techniques to improve TTFB. TTFB refers to the first byte of content on your website. If the first byte loads faster it automatically improves the website speed. Speed optimization is must for better conversion, increase in sales, and customer retention. So by using these techniques you can improve the TTFB of your Magento 2 website.