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The 10 Best Social Media Management Software of 2022

January 11, 2022 | 5 min read
Social media has a broad influence just like television had in the early 21st century. From small businesses to popular brands, all know the importance of social media marketing and they don’t want to miss any opportunity to grab customers’ attention.
However, succeeding in social media marketing is not just limited to creating content or regular posting. It needs proper management that involves content scheduling, automation, etc, which helps your brand to convey your message precisely but effectively.
It may sound easy, but it is not. Managing multiple social media handles with dividing equal time for each of the social media platforms is a hectic and energy squeezing task that takes a lot of time.
To deal with such obligations, smart marketers use social media management tools. Some Marketing companies also hire top software development companies for their saas products. Here, you are going to see the top ten social media management software that has the potential to leverage your social media marketing strategies in 2022.

Ten Social Media Marketing management tools

Sprout Social

Sprout social is a leading platform that can work as your social media manager. It comes with advanced features that fulfil your needs of content distribution, scheduling, analytics, and more.
With its in-depth analytics and reporting features, you can make effective strategies and schedule your content at the best time. Not just this, it also helps in improving your results through monitoring social media engagement in real-time.
Big brands like Shopify use sprout social to complete the needs of their social campaign. However, it doesn’t mean it is just just a tool of big brands. Small businesses also prefer Sprout Social as it provides different pricing plans for different people.
Its pricing starts with a standard plan of $89 user per month to the advanced plan of $249 user per month. You can start with Sprout Social by taking a free trial.

Buffer

Buffer is popular among startups and individual creators for its simple and easy-to-understand UI. It can be added as an extension on your browser for better access to its features.
Buffer allows measuring the performance of social media within a few clicks. Planning and scheduling content is simple in this tool as you can use calendar format to schedule content for an appropriate time.
One of the important aspects of social media is engaging with the audience in your comment section. Most businesses fail to accomplish this but Buffer helps you to respond to comments as fast you can using labels and hotkeys.
It is an affordable tool that is available free of cost with basic features but if you want to access advanced features then go for the premium plan which starts with $5 month per social channel.

Zoho

Zoho is a very popular software that provides all kinds of tools to handle all your marketing needs. With Zoho Social, you can manage your social media handles without any obligations.
With Zoho, you can schedule unlimited posts and track the performance of your posts to analyze your social media growth. It provides the features of custom reports creations which is a needed demand in businesses. Apart from that, you can collaborate with your teammates in Zoho more efficiently as compared to other tools.
One of its plans is available free of cost with few features but if you want to access all the fabulous features of Zoho Social, then go for paid versions.

Hootsuite

Hootsuite was started as an in-house marketing solution at a time when there were no other tools available for social media management. It is still on the list of best social media management tools because of its consistency in providing solutions and constant updates in features.
From Instagram to YouTube, Hootsuite allows you to schedule posts for all the major social media platforms and generate insightful reports for analysis.
Along with chrome extension, its mobile application is also available which content creators prefer to use to grow their social media followings.

Agorapulse

It is a team collaboration and social media management tool which saves user’s time in publishing and scheduling. Its interface is attractive as well as cleanly managed. Along with that, it is filled with drag and drop UI.
Agorapulse provides all the functionality that is required for social media management. You can engage with your customers or followers across different platforms more easily as it gives a deeper understanding of your customers.
There are several plans available including a free version that supported all the major social media platforms.

CoSchedule

This tool is used by many brands to complete their marketing needs. It provides many marketing tools that are divided into different categories like marketing calendars, marketing suites, and more.
With drag and drop functionality, you can manage your WordPress, Twitter, Facebook accounts without any hassle.
It is a tool that blogger prefer to use to schedule the blogposts employing Google docs. Apart from all these features, it allows using its marketing calendar for free forever.

eClincher

It’s a unique type of social media marketing management tool that is becoming popular day by day. It automates your post and it knows what will be the best time to publish it.
It can integrate with all the social media channels along with other platforms like Canva, Google Drive, and others. With that, it boosts social media’s return on investment and reach of posts.
It is a great tool for team collaboration, real-time monitoring, and automation. The pricing of the tool is started with a basic plan of $59 per month.

Meet Edgar

Another tool on the list is MeetEdgar, it is an automation tool for posting content on your social channels without bothering you once. It reposts and repurposes content even when you aren’t available to manually schedule it.
You can monitor your progress using its analytics. Additionally, you can try the A/B test variation to check what your audience likes and what makes them engage.
From Facebook pages to LinkedIn pages, Instagram and other platforms, you can integrate all of them with MeetEdgar.

Sendible

With Sendible, you can integrate a huge number of social platforms like Instagram, Google My Business, Linkedin, Meta, etc. Its unified dashboard makes things easy for the user in managing social platforms.
You can curate content according to social media platforms’ suitable sizes using its in-build editor and designer. With that, it allows collaborating with your team seamlessly.
With just a single click, it generates custom reports of the performance in all the social media channels. It is best suited to agencies however anyone can use it by getting a plan starting with $24 only.

Social Pilot

Last but not least, Social Pilot is best for enterprises that want an affordable social media management tool. However, it doesn’t mean it lacks features. Its real-time social engagement allows responding to comments and messages quickly.

You can collaborate with your team and clients to share performance reports in just one click in white label pdf format. Not just this, using its bulk social media posting tool, you can schedule a lot of content in advance.

From small businesses to agencies and brands, Social pilot is a good option for social media marketing and management. Its plans start with $50 per month in which you can manage 25 profiles easily.

Planly

Planly is an innovative social media scheduling tool that simplifies the process of planning and publishing content across various social media platforms such as Instagram, Facebook, Threads, Bluesky, LinkedIn, TikTok, Twitter, Pinterest, Mastodon, and YouTube. Designed for businesses of all sizes, Planly allows you to manage and schedule your social media posts from a single dashboard. Planly offers a 14-day free trial, with individual plans starting at $15 per month, making it accessible and cost-effective for any business.

Conclusion

These are the best social media management tools that you can select for your marketing campaigns. Some of them are best for small businesses, some suited to agencies and others are the first choice of big brands of the industry.
Figure out your focus platforms and marketing requirements along with the allotted budget then choose the best option among them. Almost all the above tools provide free trials, hence you can easily try it.
So, make the decision and plan your journey in the world of social media marketing and reach magnificent success.

Author Bio

Jigar Agrawal is Digital Marketing Manager at eSparkBiz. He is Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.
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