Shraddha Shribas | 08 min read | Nov 21, 2019

In the Global Commercial Market, winning over the competition online is a tight-rope walk. Magento the popular ecommerce platform provides a forward leap for the business with its applicable features for any kind of business like small, medium and large sized ones of any verticals. It comes with all the required flexibilities and stands as an ideal platform for retailers to keep up their e-business websites.

Furthermore, Google utilizes site speed for web search ranking. And speed is important for user experience apart from google search.

There are complaints about Magento for being a slow system , which would affect the market value adversely. Even though the website is optimal in its design and development phases, magento speed optimization is crucial to gain success in online business.

In other words, you must pay attention towards the optimization of your sites rank on the popular search engines, Google, Yahoo! , Bing etc. You Need to ensure your ecommerce website appears among the top results on these popular search engines.

1. Important Tips to Optimize your SEO & Conversion

Effective Header :

Make sure that your eCommerce page has a effective header as it not only enhances your website’s search engine ranking but also draws traffic to the website.

Keywords and Meta description:

Do a comprehensive keyword research and put it on your website, together with an appropriate meta description, under the relevant sections.
Make sure your online store’s pages are sufficient and abundant with keywords. A name should be special and should be accompanied on each page by the correct description.
Maintaining the default title or meta description exactly the same as one or two sentences from the material on the site that result in plagiarism or inconsistency.

Responsive Outcome :

Magento responsive web design gives high accessibility to you online store. Your website will actually appear on a range of devices that are compatible.
Users can explore your online store and put their orders on the move or anywhere else, which also contributes to your store sales.

From Search engine Aspects:

Ensure that the popular search engines are able to see your online store. You can test whether there are Noindex, Nofollow meta robot tags on the website, If so, move them to index and follow to allow the search engines to crawl your site’s pages.

URLs of the Pages :

You must alter to rewrite the URLs of your eCommerce site’s individual pages. Use the URL rewrite manager to alter to modify all the dynamically generated URLs with those that are convenient to the search engine.
This method translates numerical values to the necessary keywords efficiently.
Install ‘canonical link element’ Magento extension to detect any duplicate content and you can refresh it accordingly.

Specification :

To improve the quality of Magento, ensure optimization of the product name definition to make the website SEO friendly.

2. How to Optimize Magento 2 Performance ?

Enable All Magento Cache

We recommend you to activate all cache settings for an optimal result as it improves the speed of your shop Activating the cache setting can be done in the backend of magento
Navigate to System > Cache Management > Select all > Choose Enable > Submit

Enable JS & CSS Optimization :

Using this method, all separately loaded CSS & JS files are compiled into one file so that her are less server request to be created and mining compresses them to reduce the size of all the files to improve the website’s loading pace.
From the Admin Path : Stores > Configuration > Advanced > Developer > Javascript Settings / CSS Settings

Enable Flat Categories and product :

If you have a wide range of products in your store then this performance problem is likely to be met as there is a pause on magento 2 shop when accessing catalog data from the read speed database. There are built -in apps that enable flat categories and items in your magento 2 store settings to minimize processing time and make the ire read more easily.
To enable this feature you need to go to your Magento 2 store admin and follow the path : Stores -> Configuration ->Catalog ->Catalog -> Storefront -> Choose Yes in use Flat Catalog Category field. Follow same for use Flat catalog product

Use HTTP/2 instead of HTTP/1 :

Google recently released the new HTTP2 networking protocol that is much more secure, reliable and much quicker than HTTP1. It is probably the internet standard that is most effective and sought-after.
From the Admin Path : Stores > Configuration > Advanced > Developer > Javascript Settings / CSS Settings

Enable Production Mode :

Use the following SSH command to set production mode because when the code is compiled in production mode, your Magento installation will be much quicker.

Enable GZIP Compression :

You can take some additional steps to squeeze out of your Magento 2 store even more speed. The.htaccess file found in the root of your project can be edited on Apache Servers by adding the following for an even greater speed boost, courtesy of the Nexcess Docs.

Enable Backend Coding :

By following your hosting provider’s specifications. Make sure they are optimized for Magento 2 Environments

Implement Varnish Cache instead of built in Magento cache :

For improved performance, Magento suggests using Varnish cache instead of Built In cache, more information on: Magento Documentation.

Image Optimization :

There are many photos and banners on ecommerce websites to draw target users’ attention and show the items. Photos can affect the performance of the websites. For less data usage and faster page loading, it is important to use compressed images.
Your should use the JPEG format for product images. You can use Logos on the website in PNG or SVG format.

Check all the third party extensions :

Constantly check for Magento updates, such updates includes bug fixes, security changes, and improvements in performance.
Test all the third-party extensions that have been installed on your website before you start working on optimizing Magento 2 website pace.

Reduce Server Response time :

In admin configuration, we can test the database response time.This will calculate the response time and how many times it is loaded from the server for each block on the specific page.We may identify the specific request based on this information which takes more time to respond.The performance will be enhanced by increasing the common block response time.

Use CDN:

CDN services provide advanced optimization of speed and performance.Not only will you increase efficiency, but you will also increase security for your online business by using a CDN solution.A good CDN solution that also includes Varnish Cache is . CDN & Varnish Setup is easy and can be applied to any housing that you are currently using.

To configure CDN, navigate to :

Magento Admin > Stores > Configuration > GENERAL > Web > Base URLs
We can insert our CDN url here and improve the store speed .

Use Lazy Loading :

Lazy Loading Enhanced for Magento 2 highly improves the page loading time by only loading the page and product images as the user scrolls down the page.

Use HTTP/2 async file loading instead of HTTP/1 :

To benefit from the speed enhancement offered by HTTP/2 async file transfer, you need to use a secure https link for your website as well as a hosting partner that supports HTTP/2. HTTP/2 can use a single TCP link to send multiple requests for data in parallel. This is the HTTP/2 protocol’s most advanced feature because it allows you to download web files from one server using ASync mode.
If http/2 is not used, files are downloaded one by one, each file waiting for the previous one to finish downloading before the second one starts, generating this way a bigger loading time.
See below how you can check that your website uses the HTTP/2 protocol.

MYSQL configuration optimization :

Here are some tips to optimize via MYSQL to help generate dynamic pages and content while improving performance. These are some recommended settings for your my.cnf file

3. Why Magento Performance Optimization is so important

  • Process more orders per hour up to 39%
  • Optimizes web pages for faster delivery.
  • Improves efficiency of backend operations
  • Enhances database flexibility and scalability to handle peak loads
  • Achieve almost instant response times to the server for catalog browsing.
  • Allow response times for add-to-cart servers up to 66% faster.
  • Provide quicker end-to-end checkout times of up to 51%

4. How to Optimize your Magento Store for MOBILE UI/UX.

On your computer, your eCommerce website can look great, but the mobile version can leave much to be desired. That little device you hold in your hand isn’t just for texting or social media. It’s quickly becoming the primary way to access the internet. These are best practices for mobile optimization that can be implemented across the board. And if you start a new website, we suggest that you make it right from the start.

Responsive, Eye catching website design

You will need to opt for a more mobile-friendly template if you visit your website on your cell phone or tablet and part of the design is cut off, does not load properly, or makes it difficult to click on certain items. This has been integrated into some eCommerce sites. But if this is not the case for your website, the best thing to do is to collaborate with a web designer.

User Friendly Navigation

Not only should your online store look great, it should work perfectly. At the very least, visitors need to click on your site’s important elements like the Main Menu, articles, comments, and links.Navigational characteristics are often constrained by a mobile model.You may not be able to include all the tabs and pages on your site’s desktop. You should make sure it’s easy to find, available and clickable the most relevant pages on your website. This is going to encourage users to stay longer on the web.

Website Load Times

There is nothing more annoying than a slow website . If your website is landed by a client and it takes too long to load, they will go somewhere else. Imagine the profits that were missed. Your website should load in under three seconds, ideally less than two. It may not seem like much time at all, but it can make a big difference even for a second. By optimizing your photos, reducing the amount of content on your website, using a caching feature, and implementing AMP protocols, you can increase the loading time. These protocols ensure websites are consistently fast, beautiful, and high-performing across all devices and platforms.

Reduce Heavy Content

For SEO and to remain consistent with your brand messaging, high-quality content is important. To encourage users to learn more about your products and business, it is also necessary. Nonetheless, the page can be bogged down too much – particularly if it is difficult for users to access it on the phone. Open your website on your mobile device and make sure you don’t cut off any content. Think about what the meaning of learning is, too.

Optimized Images and Videos

Your website’s images and video make your store more interactive and help users understand your goods. These may also have a significant impact on loading times on the website.They may not load at all if your fancy files are too big. Your photos should be transparent and your model should use the appropriate size.To maximize your mobile image sizes, you should collaborate with a developer.

Intuitive method of checkout

Websites for eCommerce have unique capabilities many websites don’t have. Orders can be met, transactions processed and more. The measures that should be as easy as possible to obtain customer information. Recall that mobile devices have displays that are much smaller than desktops.This means that your content should be concise, your buttons bold and clear, and easy to fill in your forms / fields. If the page needs to be re-formatted or is too low to fill out for the user, they are likely to give up and leave the web.

Eliminate Invasive Pop-ups and Ads

Visiting a website and bombarded with pop-ups ,opt-ins, and special offers. Which is very annoying. Google is cracking down on intrusive pop-ups and advertisements on websites for this purpose. If these features produce a poor experience for users, in the search results, Google is less likely to show your business website. Although trying to extend your email list and deliver your new offers to customers is a great idea, on phone, less is more.

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Nov 21st, 2019|