Optimizing Breadcrumbs for Enhanced SEO on Shopify Platforms

By Bhavesha |  July 17, 2023 | 5 min reads

The breadcrumbs on your website are helpful to users and can also help search engines to understand your site structure.

How we can have SEO-friendly breadcrumbs.

Step 1. Create Metafield  “breadcrumbs” (add your metafield name) for the product

Navigate online store > settings > custom data> Add definition> products > as shown below


Step2:  Assign a Collection to Metafield Value

Go to the Product > collections > Create a new collection > select one product > add a new collection to product>  add collection name to metafield in product >as shown below


Step 3: Create Snippet ‘breadcrumbs.liquid’.

We assign the breadcrumbCollectionHandle variable to the handleized version of the collection handle stored in the product.metafields.custom.breadcrumbosc. Then, we use collections[breadcrumbCollectionHandle] to retrieve the collection object associated with that handle. If the collection exists, we generate the appropriate URL and display the collection title as the breadcrumb link.

Use this metafield for breadcrumb modification in the product.liquid/main-product.liquid.

Check that the “ breadcrumbosc ” metafield is correctly populated with the collection handle in the product.metafields.custom.breadcrumbosc.



Use handleize to convert a string that is actually a handle to a site URL 

Handleize is a Liquid filter used in Shopify’s Liquid template language. It converts a string into a URL-friendly version called a “handle.” The “handleized” string version typically removes any special characters, converts spaces to hyphens, and converts all characters to lowercase.

On the product page with the following use pattern such as: 


The breadcrumb will not have a collection link. While 


We will have a collection in URL.

But a product has a name collection redirect in different breadcrumbs on the final product URL.

For consistency of the collection link, we have provided our solution-



On the product page, we have the canonical URL:


So on this page, an internal link to the collection page on breadcrumbs. So this solution will be helpful. 

On the front end, check that the Breadcrumbs display on the product page, and that the collection page redirects correctly when clicked.

Read this Blog and Find:- Improve SEO in Shopify

The Benefits of SEO-Optimized Breadcrumbs

  • Intuitive Navigation: This makes it easier for users to navigate your website and understand their location within your site hierarchy.
  • Site Structure Clarification: This helps search engines comprehend the layout of your Shopify store, which can support better indexing.
  • Lower Bounce Rates: By providing a clear path to previous pages, well-structured breadcrumbs can encourage visitors to explore your site further.

Effective Breadcrumb Modification for SEO

To ensure that your Shopify website achieves top-tier search engine rankings, it is crucial to implement SEO-friendly breadcrumbs with the following attributes:

  • Relevance and Clarity: Ensure that breadcrumb titles accurately reflect the content of their respective pages.
  • Keyword Integration: Incorporate relevant keywords judiciously into your breadcrumb trails without overstuffing, maintaining natural readability.
  • Consistency: Maintain uniformity in breadcrumb formatting across your website to support user familiarity and search engine crawling efficiency.
  • Hierarchy Significance: Structure your breadcrumbs to reflect the hierarchy of your website, making it clear to both users and search engines how your content is organized.


Breadcrumbs are a small yet significant element that can make a substantial difference in the SEO performance of your Shopify store. By fine-tuning them with SEO best practices in mind, you create a win-win situation: enhancing the user experience while simultaneously improving your visibility on search engines. Implement these strategies diligently, and watch your Shopify platform climb the ranks in Google search results.

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