5. How will these vitals affect my website ranking?
Based on what the vital is measuring, each Core Web Vital has its own dimension of scoring. To pass Google’s Core Web Vitals and rank for user experience, your site must receive a “Good” rating in all three areas. If a page fails, it risks losing its ability to appear in organic search since Google’s algorithm may eventually rank more useful pages above it.
The impact of this change will be minimal at first for all sites, but it is expected to grow over time as more websites embrace Google’s best practices for complying with its Core Web Vitals. Having said that, certain verticals will be struck more forcefully than others. For example, websites that monetize their content, such as news sites, will face a steeper hill to climb due to all of the ad placements stacked into their content. Websites with simpler or fewer materials will be unaffected as much.
Google hopes to assist more site owners in creating pages that people like visiting by using Core Web Vitals as ranking criteria and integrating them with other user experience signals. If Google judges that a page provides a high-quality user experience based on its page experience signal, the page will most likely rank higher in search results. However, when it comes to rankings, content relevancy is still quite essential. A page with highly relevant content to a query may score well even if it has a low page experience signal.
As Google points out, the opposite is also true:
“A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.”
As Google says, a page experience indicator acts as a type of tie-breaker. In other words, if two pages both have excellent content, the one with a better page experience signal will rank higher in search results. So, don’t get so caught up in optimizing for page experience that you neglect the actual content on the page. In theory, great content may outrank a fantastic page experience.