6. How to prepare for web vitals update
Now that you’ve defined your goals, it’s time to build a team of experts and get to work. This would be a conversation with the front-end and back-end production teams, as well as your Search experts. Depending on the setup, you can need to hire a page speed and layout expert.
There is no such thing as a one-size-fits-all solution. Your platform, as well as the design and production history of your sites, will dictate the required response.
Adapt trial and error method
Start from the most vulnerable pages to see what can be done to improve them. It’s also doubtful that the first move would fix all problems. Prepare to make compromises and review pages in order to incrementally boost the indicators. By approaching this as a long-term health plan for your website rather than a quick-fix crash-diet, you can better form priorities, plan resources responsibly, and, most significantly, ensure long-term stability.
Understand what you can avoid prioritizing.
If there is some content that you don’t think would ever play a significant role in generating traffic from google, it could be better saved for later. The Key Vitals metrics will also be useful for adapting content so that you don’t neglect customers due to a bad experience, but you won’t have to treat the scores as gospel for those lower priority pages.
Make a contingency plan.
If there’s a risk that any or all of the key pages will see a temporary drop in traffic (which there almost always will), make sure you have a contingency in place to replace it with traffic from other outlets.
Get the SEO, PPC, and social departments on board with this so you don’t waste time, such as by creating extra landing pages for campaigns where you can direct traffic to your search-optimized content. Or losing out on organic traffic as a result of a demand created by a social campaign.
Continue to optimize
It may be between the lines, but Google is implying that the bar will continue to be raised as consumer preferences grow, by meticulously explaining how it calculated the initial thresholds in the Core Web Vitals metrics.
So, for the near future, expect to devote some time to Core Web Vitals-focused enhancements. And if all of the main pages are within the goal limit, it will be a good commitment to continue to push the teams to find opportunities to make pages exceed targets. That way, as today’s “nice” becomes tomorrow’s “needs change,” you won’t be playing catch-up with Google’s algorithm.
Conduct a Site Audit
To begin, you can use Google Search Console to review your URLs and see a simple graph of the pages that need enhancement. You may also use Page Speed Insights to test every URL and get recommendations about how to speed it up. Both of these are free Google apps that will help you fine-tune your site in preparation for the Core Web Vitals upgrade. You may also use SEMrush’s excellent Site Audit Tool to conduct a general audit of the website and obtain a Core Page Vitals report. Chrome’s web vitals extension and Lighthouse Audit, accessible from Chrome Developer Tools, are two other solutions.
Ongoing training of SEO
The factors that affect your SEO are constantly evolving. That is for certain, the Core Web Vitals update will not be the last. Overall, Google is focusing on consumer search intent and using Natural Language Processing (NLP) to prioritize not only keywords but whole sentences, which it interprets to determine what users really seek. Make sure you’re aware of all the factors that can affect your SEO.
Remember that Google ranks pages based on over 200 cues, and the Core Web Vitals user experience is just one of them. Tweaking your URLs to reach high scores will help your SEO, but nothing beats excellent content that is both useful and well-structured. Follow Google’s recommendations, track web metrics, and include high-quality content to enhance customer engagement while growing your brand.