By optimizing their website for relevant keywords, pharma companies can rank higher in search results and be discovered by their target audience. A well-designed, informative website conveys expertise and establishes the brand as an authority. SEO also aids in getting […]

HIPAA regulations prohibit the disclosure of a patient’s health information without consent. This makes it difficult for pharma content creators to use patient stories or real-world examples to make their content more engaging. They need to be very compliant and […]

Thorough keyword research ensures pharma brands are optimizing for terms prospects are actually using when searching for drugs and treatments online. This leads to higher click-through rates. Identifying low-competition long-tail keywords also helps brands rank better. Effective keyword optimization is […]