Improve Your Shopify Online Store Speed – Dawn Theme

Dawn theme is the most popular and latest free theme from Shopify. It involves an adaptable layout, point-wide cross-selling sections, and media-optimized product runners to boost sales & conversion.

It’s easier to customize than ever. Sections and blocks let you add, rearrange, and edit every section. Its customizer area is veritably simple to use. It has advanced customization options as flexible design and customization setting Shopify Dawn Theme is 35% faster than the Debut themes to achieve your task without having to touch any codes.

Dawn Theme is 35% faster than the Debut theme.

Reference URL : https://themes.shopify.com/themes/dawn/styles/default

How Important is Page Speed?

Page speed affects user experience, which can make or break your store. Faster page speed makes for a better user experience and can increase page views, conversions and sales. It also reduces the bounce rate. Let’s get further detail on the benefits of improving page speed optimization performance in Shopify:

It affects your customers’ or guest shopping experience.
It impacts your customers’ buying decisions.
It affects your sales and conversion rate.
The highest e-commerce conversion rates occur on most popular pages (Home page / Product pages) with load times between 0-2 seconds.
It affects your bounce rate.
Page experience affects your store accessibility and its overall performance.

Dawn theme is better than Debut because of its advanced features of Online Store 2.0 like theme editor, metafields, app design blocks and sections etc.

Let’s talk about the Dawn theme.

Dawn is faster than the Debut theme by 35%.
It includes all of the advanced features like theme editor, meta fields, app block, design.) It will be easier for non technical people.
It gives more content sections than Debut, and obviously facilitates customization on every page as much as possible.
It works on all browsers.

When you are going to optimize your Shopify store, then it takes time to customize the changes. Because you should have knowledge of coding also you need more time to research the code and implement or rearrange the code according to the page insight tool suggestion like 3rd party javascript.

Themes are made up of liquid codes, HTML, CSS, and JavaScript code. When you edit or customize the themes, in fact, when you add any app to your store, the app’s codes are added to your theme then file sizes can increase and affect your store speed performance due to modification. Apps can have a significant performance impact on the stores when they are installed on

Using advanced JavaScript and its latest capabilities improves store design and user experience. It helps to increase visitor engagement on the website which gradually decreases the bounce rate.

Content is the backbone of everything in your store. Use SEO-based and dynamic content to increase the visibility of your products on popular search engines. It results in conversation and sales.

Always check your site in the page speed insight chrome tool. If your website score is very low then you need to work on it. Because a low store score can kill your site traffic.

Shopify experts will audit the Shopify store and cover how to optimize Shopify stores for speed. It is important to download a Shopify theme for backup before you start optimizing your Shopify store. You can revert the changes compared with backup.

You need to work on following points :

Theme Upgrade if there is a scope and upgraded theme available
Reduce JS Payload.
Use Critical CSS.
Replace GIFs With Static Images
Reduce Large Image Sizes
Migrate Tracking Codes To Google Tag Manager
Compress Images
Limit Third Party JavaScript & Shopify Apps
Preload Web Fonts.
I would suggest limiting to one and using a standard web font.

You can choose from several fonts for the text in your online store. However, if you use a font that does not yet exist on your customer’s system, then the font has to be downloaded before your text can be displayed. This impacts the time that your store takes to load.

You can select a mono, serif, or sans-serif font family. You can still use font styles, such as bold or italic, when you use any of these font families. The font that displays on your customer’s computer depends on their operating system. Below are some examples of the fonts that might be used to render text when you select a system font family:

Mono: Menlo, Consolas, Monaco, Liberation Mono, or Lucida Console
Sans-serif: BlinkMacSystemFont, Segoe UI, Roboto, Ubuntu, or Helvetica Neue
Serif: Iowan Old Style, Apple Garamond, Baskerville, Times New Roman, Droid Serif, Times, or Source Serif Pro

Reduce JS Payload :

Make JS load faster in the browser.

Reduce how much JS you use to build your store.
Minify all JS and CSS resources..
Self-host third-party JS.
Compress JS.
Use preload for critical JS.

Only load JS when it’s needed.

Remove unused JS code.
Split JS files to deliver essential components.
Load non-critical JS components asynchronously.
Cache JS.

Reference : https://www.oscprofessionals.com/blog/shopify-speed-optimization-reduce-impact-of-third-party-code/

Theme upgrade in dawn theme :

The new Shopify version adds a whole host of improvements, features, benefits & opportunities for developers.

It gives store owners the power to edit and personalize or customize their store, saving them time while making it easier to make more sales.
Using its features improve your store’s experience for both merchants and customers.
Developers can build custom apps with more freedom, features on behalf of merchants.
We need to update ourselves to satisfy and attract customers to our shopify store for purchasing.

The good news is that we will help achieve your task easily and more cost-effectively if you are wondering how to customize Dawn theme shopify quickly and effectively! Explore your requirements and any of our experts will connect you for further discussion.