Is your Shopify store feeling sluggish? Don’t let slow loading times hold you back from success. In this comprehensive Shopify speed optimization guide, we’ll walk you through proven strategies techniques to accelerate your store’s performance. From optimizing themes images to leveraging caching CDNs, we’ll equip you with the tools to supercharge your Shopify store for lightning-fast speed this will be an exceptional user experience.
Present span of concentration of a user is down from 12 seconds to 8 seconds which indirectly means if the average speed of a Shopify website page is higher with 3 seconds conversion will be down.
The most common mistakes we can avoid when we do optimization
Avoid using high scaled images.
Avoid Jpeg , Jpg format low quality images.
Avoid layout shift on the web page.
Avoid lengthy content on your home page.
Avoid many sliders on home page & Product page.
Are you excited to achieve your shopify store score on Google Speed Insight approx 90 this will be load time less 2.5 seconds.
Any online store’s success is largely determined by user experience in this case speed is a very crucial factor for user experience.
Cumulative layout shifting (CLS) has become an important factor of user experience this should be considered an integral part when Shopify speed optimization is done.
How to Audit in Shopify speed optimization?
Benchmark Current Performance: Before you start making changes, it’s essential to measure your store’s current performance. Use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to get insights into your website’s loading speed and performance scores.
→ Google analytics is used for average server response time this calculate the average page speed.
→ Google search console for web vitals.
→ It’s not just checking a page on these tools. It’s about overall user experience in to all pages during peak load
Review Image Optimization: Assess the size and format of images used on your store. Compress and resize images without compromising quality to reduce their file sizes.
Check for Broken Links and Redirects: Broken links and improper redirects can negatively impact your store’s speed and SEO. Regularly audit and fix any broken links or redirects.
Assess Third-Party Scripts: Review third-party scripts used on your store, such as analytics and tracking codes. Limit the number of scripts and consider asynchronous loading to prevent them from blocking page rendering.
Optimize Fonts: Limit the number of fonts and font weights used on your store to reduce HTTP requests and improve load times.
Test Checkout Speed: Ensure that the checkout process is optimized for speed, as this is a critical stage for conversions. Eliminate unnecessary steps and reduce the time it takes for customers to complete their purchases.
In to the Shopify speed optimization Guide will check How to Optimize shopify website?
We will share the best practical advice when you work on your website. When you are doing Shopify speed optimization, you must take the backup of your theme.
Refer these techniques to optimize your Shopify store..
Pointers of Shopify speed optimization
How to Migrate Tracking Codes To Google Tag Manager :
Google Tag Manager allows you to easily add/remove tags from your store without touching the code.
It is a free tracking tool management platform that allows the user to add marketing tags, snippets of code, to your website to track collect marketing data.
It is a very useful tool, when used with Google Analytics.
Set Up Google Tag Manager
Install GTM Container Code
Create Tags in GTM
Set Up Variables (Optional)
Publish Container Changes
Verify Tracking Implementation
How to Improve Image Payload:
Use PNG or advanced image format, so that shopify converts png to webP format.
WebP is a new format that is supported by browsers which requires less space for media storage.
Replace GIFs With Static Images for Shopify speed optimization:
GIFs are a valuable asset for customers’ experience.
File types affect the size of your images. According to Shopify, the best image file type is PNG (30 kb – 100 kb), followed by JPEG (approximately 30 kb), GIF (approximately 35 kb), replace the GIFs with static images.
It looks like an excellent job of improving your business, Gifs can take a large approx larger 10 MB.
Decrease Thumbnail Image Size for Shopify speed optimization:
On the Product page, the main image is used for larger file size, if you used the same size image for the thumbnail, the user’s browser to scale it down for the thumbnail takes more time which impacts your page load time. Recommend to use small-size images for thumbnails.
Reduce Apps Impact On Performance for Shopify speed optimization:
When you install any app, it may have a significant performance impact on the stores.
Use Shopify API methods instead of using Apps.
Lots of shopify apps may loads may affect the loading time. find the apps which are lighter & usable for your store.
When you Uninstall any non-essential apps then there should be the unused app code in your theme files, you should find that & remove it from the shopify store.
Apps should be removed properly. It should be a great start.
Few examples where apps can be replace by code are :
Product meta data
Choose a Lightweight Shopify Theme
It’s a good decision to start with shopify, when you select the shopify theme, you should be aware of their ratings , services & features any purchase.
Check their reviews. & live sites for scores where the Shopify theme has been used.
Theme should be super fast, well Optimized & light weight, instead of the one that is cluttered with fancy elements.
Their main goal is to help visitors navigate your store , perform the action they came to do.
There are many themes available in shopify that are well optimized.
→ Prestige Theme
Choose The Right Font for Shopify speed optimization :
The experience of your customers will be quick easy. That’s why the potential customers will not face any trouble navigation your store.
There is no doubt that readability is the very important factor. It doesn’t matter if you’re looking at the font for a header, a button, the body of a blog post.
If a customer is not able to read the text on the website, they will not want to buy the product use the service.
I want to suggest limiting the fonts to one. Use a standard web font.
Shopify’s font library contains a collection of fonts system, Google fonts, licensed fonts from Monotype. You can use all fonts freely available to use on all Shopify online shops.
Advance Technique to Improve Shopify speed optimization.
Optimize Cumulative Layout Shifting :
Cumulative Layout Shift measures the movement of visible elements within the viewport.
To solve the CLS issue, you have to arrange the layout. Avoid large layout shifts.
The Image element should have explicit width/height. For video elements correct spacing is used for images/video.
Here is example :
<img src="puppy.jpg" width="640"height="360"alt="Puppy with balloons"/>
Webfonts that are Invisible Should be Prevented.
You should avoid adding content existing content, except in response to a user interaction.
Compress (done by Shopify we do not have control if the content is coming from Shopify site).
When a user opens the webpage, the entire page’s images are downloaded, instead of loading all of the images at one time, It can be loaded when scroll on viewport. You can resolve this issue by using lazy loading.
Here is Example, if your web page contains 100 more images instead of loading all the images at one time we can add images in lazy loading load only required images on page scrolling.
Remove Unnecessary HTTP Requests :
If we use heavy JS, CSS, images, it will increase the HTTP requests on your shopify store.
When a customer visits your store, the browser performs several requests for loading each file.
Combine & inline your CSS scripts.