Shopify SEO: The Guide to Optimizing Shopify to Rank #1
1. QuickRead
Today’s competitive marketing environment demands that you not only choose the right eCommerce platform but also continuously execute targeted initiatives aimed at drawing the right customer traffic to your website. Over the last 8 years, since 2012, we have seen the Shopify eCommerce platform consistently out-performing its peers in terms of usage. Shopify currently boasts of over 2.5 million websites, including over 1.25 million active websites, of which almost a million are in the United States. Shopify app development firms such as oscprofessionals.com assists its clients in migrating to the Shopify platform and supports in the complete set-up of the Shopify platform, including development of the app, store setup, configuration, integration and performance optimization.
Search Engine Optimization (SEO) is one of the simplest and most effective methods of drawing customer traffic to your website. Shopify SEO involves designing improvements that are unique to your Shopify store. The Shopify platform itself comes equipped with SEO tools which can be used to boost your site’s rankings. Shopify SEO involves using a combination of generic SEO techniques, along with utilizing the special tools provided by Shopify, in order to get search engines to direct enquiries and searches from potential customers to your website. Since search engine rankings play such an important part in how easily shoppers are able to find your store, it is crucial to design a consistent Shopify SEO strategy in order to improve your search result rankings.
The most common route to improving rankings is the use of chosen keywords in the site’s content. While this is generally helpful to improve website rankings by a few notches, optimizing your Shopify rank to #1 is a whole different ballgame for which you need to be more proactive. Some of the most effective techniques of improving your Shopify search engine rankings are listed below:
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