5.Building trust with users
In addition to developing your identity and sharing your value propositions, the Shopify App Store product listing page is a prime immovable resource for creating customer trust. You will prevent unexpected surprises down the line and create a stable customer base by engaging with customers upfront on more sensitive topics like availability, safety and help.
Explain your pricing policy clearly
Choosing the correct pricing model is one of the most flexible and critical choices that you are going to take. It’s probably one of the hardest interactions you’ll have with customers, which means it’s important to be as straightforward and descriptive as possible to make them understand exactly why they’re paying for your product, and what they’re getting in return.
How you charge for your app depends on the nature of your business. Three types of transactions are used by developers and dealers:
- AppPurchaseOneTime: For products or services which are only paid once. Every transaction requires merchant approval.
- AppSubscription: For recurringly paid products or utilities. The subscription must be accepted by the retailer only once, and any recurring payments are immediately billed. Device licenses are paid for the user information.
- AppCredit: For changes to orders. Device points will be refunded on subsequent sales with the device. Shopify deducts the modification of your order from potential payouts to your company account.
Once you have chosen how your application should be priced, you need to convey the plan to merchants. You will be given three separate billing choices in the Pricing details section of your App listing page:
- Free to install: Merchants don’t pay anything to install the app.
- Recurring charge: Merchants are billed every 30 days or every year they have the device installed. If you chose this choice, you can add more details on how your monthly and annual plans operate
- One-time payment: Merchants are paid a single fee for downloading the device.
Significant note: both of these forms of billing can be mixed. If you want to be transparent about prices to helping create merchant trust, you should be upfront about any extra or in-app costs.
For example, if you charge a one-time install fee and then an extra charge for such amounts (for example, $2 per 100 orders), you can select One-time cost and clarify the recurring costs in the Additional Costs column. Make sure to provide a concise explanation of what these extra costs are and the incentives to consumers.
You may also set up an annual discount on a monthly payment schedule for applications. Getting users to buy the device for a full year helps improve the success rate and embeds your device into the day-to-day habits of your customer, which will make the software indispensable. To promote that, you should give rewards to all successful customers who buy the software for a full year. You will apply this discount if you choose a monthly fee under the recurring fee option.
To help traders understand and trust you, there are additional steps you may take to convey your pricing strategy:
Offer a preview free of charge. For recurring costs, you have the luxury of giving a free trial. It is a perfect way to let traders play with the software before they make a buying decision. Make sure the trial is long enough for customers to really check the app— we suggest at least 14 days.
Include all of the data. The Plan Information segment lets you know the name and the number of features included in each of your proposals. Be specific on the incentives offered at the price of each package. The display will feature on a different line of no bullet points— when the display is seen in the app page, bullet points should be included.
Have an external price website, if appropriate. There is space for four pricing options on your app listing tab. If you have more than one, you can connect to an external pricing package. Add a shortcut to the Supplementary Charges portion of the top-priced package in the app catalogue. A helpful thing to add is, “Extra plans are available. For further info please see our pricing page.
Your pricing model is one of the most crucial things to remember, and how you express it to customers will go a long way towards ensuring the confidence they have in you and, in effect, the popularity you achieve in the Shopify App Store. Be transparent and frank about rates, explain concisely what these costs are, and provide retailers with tools to better appreciate the pricing structure.
Share FAQs and support links
Responding to commonly asked questions and offering help services is an essential step in establishing trust with consumers. Your app collection page contains the following options for the inclusion of support resources:
Connect to the FAQ page: It helps you to connect directly to a FAQ page on your site that answers specific user queries. It is voluntary but strongly recommended because it lets traders attempt to fix problems of their own before they turn to the support team.
Help for other languages: When you have a localized program, you should also have connections in other languages to help it. When you don’t have coverage in those languages, please remember that coverage is only available in English in your section.
Email: It is the way where merchants will get in touch for queries about help.
Website: This URL will guide visitors to an information landing page that helps merchants to know more about the submission. It can’t connect to a promo website.
Telephone: Having a phone number is a good way to tell customers that when they need it they can reach the service. A member of Shopify’s QA team will dial this number during the product testing process to ensure it’s running.