Shopify Tags Guide: Best Practices and Everything You Need to Know

Shopify tags are a valuable tool for organizing and categorizing products, collections, customers, and orders on your online store. 

They help improve search functionality, streamline inventory management, and enhance the overall customer shopping experience.

In this guide, we’ll cover the best practices and everything you need to know about using tags effectively on your Shopify store.

  • What Are Shopify Tags?
  • Why Are Tags Important?
  • Best Practices for Using Tags:
  1. Product Tags
  2. Collection Tags
  3. Customer Tags
  4. Order Tags
  • How to Add and Manage Tags in Shopify
  1. Adding Tags During Product Creation
  2. Bulk Tagging
  3. Editing and Removing Tags
  • Using Tags for SEO and Navigation
  • Common Mistakes to Avoid
  • Conclusion

What Are Shopify Tags?

Shopify tags are customizable labels or keywords that you can assign to various elements within your store. These elements include products, collections, customers, and orders. Tags are used to classify and organize these elements based on specific attributes, characteristics, or purposes.

Why Are Tags Important?

Tags serve several essential purposes for your Shopify store:

Organization: Tags help you organize your products, collections, and other store components, making it easier to locate and manage them.

Filtering and Searching: Tags enable customers to filter products, and they improve the internal search functionality, making it simpler for users to find what they’re looking for.

Marketing and Analytics: Tags can be used to segment customers and orders for targeted marketing campaigns and analytical purposes.

SEO: When used effectively, tags can contribute to better SEO by creating more specific and relevant content and navigation paths.

Best Practices for Using Tags

Product Tags

  • Use descriptive and relevant keywords as product tags.
  • Be consistent in your tagging strategy to maintain a well-organized store.
  • Use product tags to indicate product attributes like color, size, material, or seasonality.

Collection Tags

  • Use collection tags to group related products together.
  • Consider using hierarchical tags to create subcategories within collections.
  • Use collection tags to enhance navigation and create a better user experience.

Customer Tags

  • Assign customer tags to segment your customer base for targeted marketing and customer service.
  • Use tags to identify loyal customers, VIPs, or specific customer groups for special promotions or discounts.

Order Tags

  • Tag orders for better order management and fulfillment.
  • Use tags to identify the source of orders (e.g. social media, email marketing, etc.).
  • Create custom tags for different order statuses (e.g. pending, shipped, completed).

How to Add and Manage Tags in Shopify

Adding Tags During Product Creation

When adding a new product, you can assign tags in the “Tags” field of the product details.

Bulk Tagging

You can bulk tag products, customers, or orders by selecting multiple items and adding or removing tags in bulk.

Editing and Removing Tags

Easily edit or remove tags by navigating to the respective element (product, collection, customer, or order) and making changes in the tag field.

Using Tags for SEO and Navigation

Incorporate tags into your collection and product URLs to create user-friendly and SEO-friendly paths.

Utilize tags in navigation menus to help customers find products more easily.

Common Mistakes to Avoid

  • Overcomplicating your tagging system.
  • Neglecting to use tags consistently.
  • Using too many irrelevant or redundant tags.


Shopify tags are useful for organizing and optimizing your online store. When used effectively, they can enhance the customer experience, improve internal management, and contribute to your store’s success. 

By following the best practices outlined in this guide, you can harness the full potential of tags to boost your Shopify store’s performance.

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