Samiksha Hiwase | 8 min read | September 12, 2020

What are the Ways to Earn Customer Trust When You Have Zero Sales

1. Overview

When the fresh new website of your business is created now its time for the main important work – ‘Making the new deals for your products or services’. At the very beginning of your business, not everyone knows your brand therefore, there is no traffic yet on your site. So, the first step you have to do – win the trust of the buyers when there are zero sales.
Also, find out the ways how you can make the customer believe in your brand when they visit for the first time that your store is excellent for them to buy their required items. Keep reading this blog and you will get to know about the ways to earn the customer trust when you have no sales records.

2. Your Site is Secure: Show to Customers

Show clients that their security is your need. Computerized security is an important issue with each person who is on the website. One way to deal with this fight is to use security-boosting applications that incorporate another layer of confirmation, for this provides the instructions to your customers through demonstrating security IDs in your store. You may use the Shopify Secure recognizable proof. Offers various different types of payment modes on your store so, the customers get agreed to purchase from you.
A couple of clients basically lean in the direction of installment procedures over others. One examination even determined the clients agree to trust their essential banks more generally and didn’t like to store cash into PayPal. If you’re ready to offer payment choices that users consider safe then they will believe you more. When customers will observe that your sites have all types of payment modes then it develops the confidence with the end goal of the users that they start accepting your store as a solid one depends upon the Visa framework as well as keeps e-wallets and along with it doesn’t hurt the individual personal information of the customer.

3. Develop the Customer Relationship Through Your Page Content

Content is an amazing asset for associating with new clients who have no clue about who you are and whether you should be trusted or not. Blogging consistently can show that you put resources into your business, your industry, and your client’s issues, which is consistently a decent sign for shoppers.
The article can assist purchasers with getting more familiar with your image, particularly on the chance when you share stories and build up an unmistakable brand voice. These points will show the character behind your brand and this assists all users that they can trust you and develop confidence in your items. When you start chatting with your customers you can encourage them to take a look at your new products. Because of such discussion, you make a strong bond with your users and also welcome them to return on the next topic of the discussion.
Content showcasing is likewise an excellent method to exhibit your skill. When buyers see that you, as the store owner and will visit your store, by this they start getting the confidence in your items or services. Any beauty products organization, for instance, can utilize their blog to show that they know quite a few things about getting a decent nail polish or eyeliner.

4. Utilize the FAQ page

Your site consists of Blogs and About us pages as well as an FAQ page where you can provide the solution to the inquiries of the customers. It is a strong web page having the responsibility to acquire and construct an amazing connection with the potential purchasers. It is a page where you can answer customer requests regarding your items, also display the fitness of your store, give product information, and show customers how you keep up your business.
If you wish the visitors should take the decision of purchasing the products from your site then FAQ pages are the best way to achieve this. FAQ pages are usually created with the desire to inform customers with your brand and protect them from any misinformation related to your items.

Good FAQ pages are:

  • Restate critical information from your About Us and homepage
  • Make it simple so customers get access to product statistics, specifically because it influences the client
  • Show affirmations or licenses that include validity
  • Answer inquiries on the way, you are wonderful from the competition

5. Provide the Perfect Product Information in Brief

You know the maximum clients read all details of the products and if there is not the full information is present then they simply move ahead and without purchasing those items. You can plan your product page for a better conversions ratio, but the perfect description of any product is a significant part of creating the best client deals through your incredible store.
The use of perfect snapshots as well as videos of your items facilitates a significant improvement in your sales. The images of products permit your customers to assume a particular product in their life so that they believe what you are displaying is exactly the same items you will pass to them.

6. Best Return Policy

Offering full discounts on return policy is an extraordinary method to comfort all purchasers. Returns are the first commitment from you to your clients. Risk-free returns show your primary concern is your customer’s satisfaction. The more confidence you will have in your products that you sell, the greater confidence you will be able to create and move in your buyers.
When composing or producing your return policy, make sure it should be clean and understandable. If you clearly mention that the free returns within thirty days will be accepted then people will not continuously ask about the return policy. That’s why post your policy in a few spots on your website online, which include the product description itself and as an independent page connected to your site header as well as footer.
Your return policy should be so simple as the customers will understand only by reading once for this remember to include pre-printed instructions with the title “The best ways to send items back to you”. These things alone can help to decrease your abandoned cart rates and drive more sales. Make a point to say one or two words regarding how long the whole return cycle will take.

7. Provide the Samples

A few items, similar to food packets or beauty care products, may be effortlessly repackaged into smaller boxes. If you have service-based businesses, try more trials. Samples allow your future customers to test your offerings in a pressure-free environment. This kind of method increases familiarity with your store, which is carefully associated with your clients so they can develop confidence in you.
The trick right here is to make sure the samples ultimately satisfy your client or at least help to sell your brand. If you want to try testimonials, ask for feedback on sample items that you shared with your new users. If you need to arrive at a particular market phase, influencer advertising can do wonders for your newly created e-commerce business store.
You can try to distribute your product samples as a complimentary gift at gatherings, trade shows, or on any occasion. Simply ensure new consumers should know a way how to find you online when they’re ready to purchase from your website.

8. Make Yourself Available for Customers Questions

Clients who are uncertain about your brand may connect with you through a few distinct strategies, including your site’s contact structure, email, and social media profiles. They will think about return regulations, delivering dates, or other item data. It’s essential to answer these requests as fast and completely as they expect under any circumstances. Because ask yourself who might you trust more: a brand that reacts within two minutes with a full solution to your inquiry, or one that takes a day to convey a four-word answer.
Speed is a significant factor in present days, where you have to perform so well to meet your buyer’s expectation and that is more critical. Hence, coordinate with them using the “Live chats” on your site, (for example, Shopify’s Messenger channel).
So clients can send their questions or complaints to you directly. Live talk is a great client support trick. It is a favored technique for some clients, with 92% saying they felt generally fulfilled during the shopping process when utilizing the features of the store, and 53% of customers leaning toward live chat to talk more about your brand.

9. Conclusion

Trust is needful in any brand, while consumers these days have infinite alternatives available at the click of a button. Each entrepreneur owner needs to begin at the lowest base without any deals. Keep in mind without the testimonials consumers do not believe in your items. Apply the above strategies which might help you to gain more customers and make sales than simply getting site visitors.
You can construct a website, you can construct a storefront but don’t forget “Trust” comes earlier than sales. It might be tough to get your first buyer so put these points into practice you will get new and repeated customers. Believe us!

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