Pratikkumar P. Gaikwad | 15 min read | July 09, 2020
Will you know what your clients were buying six months ago?
Most retailers are looking ahead and searching for new, innovative ways to make more sales. Yet it’s easy to get lost in the possibilities because there’s a lot of stuff you might do.
Can you give out more coupons (and to which customers) or make different sales (and for which products)? It’s hard to tell which direction will lead to the most sales, so you could end up arbitrarily guessing the best strategies for your company.
But using previous sales data will help you build a revenue-enhancing plan so you can avoid feeling like you’re playing darts blindfolded.
If you have the right info, you don’t have to do too much guesswork — and know how to use it. Look into the background to analyze the purchase history of your clients and get an insight into what works and what doesn’t when it comes to making purchases.
2. Understanding the history with the order
The history of a customer’s order is a list of all the orders they have previously put with your company. It contains the different goods that they ordered, and how much each cost, along with customer details and where they bought the products.
The order history can be found in the point-of-sale method. A comprehensive POS lets you search through various data sources, from the client itself to particular items and broken down transactions on unique dates.
Create detailed customer profiles as you and your employees make purchases, and you can learn more about them and their buying preferences.
3. Using Information Generated by previous orders of a Customer
Usage Insights Provided by the past of a Customer’s Past OrdersOrder is like a snapshot into what fits and what consumers don’t want to order from you as regards the goods. The fastest way to access the data? Test trends:
Are there unique periods during the month at which profits over the past have increased? How for the entire year-when were the sluggish periods? What about times when you were selling far more than average?
See if you can find some date-related patterns in the background of your order and use that detail to schedule accordingly and help handle your store and stock.
Are there products regularly outperforming anyone else? What about things that seemingly never sell at all? Do consumers usually consume these goods together?
Analyzing patterns in drug pricing provides you the knowledge you need to sell the best goods to the right customers. You will also tell how you are arranging your shop (or website) so that items that are often bought together are seen together.
Will any customers buy other goods? Do they buy at different times? What proportion are repeat customers, so how many do you like to reduce by giving discounts, deals, or exclusive offers back?
For your shop, you can look at the order history and use the data even for marketing purposes. Here are some ideas you can try to understand the sales trends once you use your POS:
Upselling and marketing:
Consumers who make one purchase from you are likely to make another in the future — particularly if you make it convenient for them and give them a nudge. Create upsell incentives.
Let’s presume you filter the past of your order by particular product: in this case, perhaps it’s a lethal outfit. Identify the customers who ordered the dress, and give them a follow-up email with a nice pair of shoes that go well with the ensemble.
You may also pay personalized discounts and deals. Customers who have an interest in a specific product can buy a similar item when offering a coupon for the second.
Develop personalized marketing messages:
When you know who ordered what and when you look at order history, you can tailor the marketing messages in very different ways.
This is more successful than submitting the whole list of common (and general) emails. Creating customer based segments and purchases. Then send campaigns that are highly relevant to their interests — that you know, because you can see what they are buying.
Plan the sales and advertising: Using personal consumer data to reach viewers on paid media advertisements and other campaigns you choose to run.
For example, because you think you have a best-selling item that everybody needs during Mother’s Day, an ad you make and run in April and early May would definitely gain more attention than an ad you run in September for the same thing.
4. Boost service for individual customers
The history of buying also helps you to enhance the service you give customers, one customer at a time. Also, it’s all about trends: you will try and see which sales are done by a regular customer, what they buy, and how much they shop with you.
From there, you can proactively curate their experience to help them feel more contented and appreciated. And customizing their shopping experience based on past purchases and potential needs can lead to brand loyalty and higher lifetime value for the customers
Consider something like:
- Write a direct email asking if they’re short on a particular item — including a tiny discount on what they’re most likely getting.
- Providing an offer for a free sample or small gift with their next purchase of an item that is similar or related to what they frequently purchase to encourage a larger sale in the future.
- Offering exclusive or exclusive offers that obtain only “top customers.” (They ‘re going to feel appreciated and may add something different or special to their regular buy.)
You may also convey, in an unusual or personal way, a simple “thank you.” Send a handwritten note showing admiration of their service, or submit a swag bag loaded with a couple of personalized goodies.
5. Histories of the orders help you make informed company choices
Order History Shopify Retail blog order Histories works as a kind of roadmap anytime you need to determine whether to boost revenue. You can make informed choices based on the actual data and trends, rather than guessing.
That includes keeping the inventory accurate, even during your busiest periods. Maintaining packed shelves ensures you ‘re not losing out on business openings — plus you ‘re making customers happy.
It also involves understanding what sells well and designing schedules and deals that can appear in-store and online to attract still more purchases. On the flip side, products that take up shelf space but are not popular with customers can be discontinued.
Plus, your order history helps you market better by giving you the information you need to create highly targeted campaigns and advertisements. You will send extremely appropriate notices and deals depending on what they ordered in the past, to different categories of consumers.
6. Make the best of the consumer details
Ready to make use of the customer knowledge, such as their order history, to make wise choices on how to sell and store shelves?
You should get going instantly-as long as you’ve got the right POS. When you do need a program that helps you to dig deeper into the details and handle your shop better, you can try Shopify for 14 days free.