4. Know about Meta Description
Page titles and meta descriptions are meta tags that search engines use to display information about your site on the screen of all visitors. Meta tags help visitors to form opinions about your site and to decide on which link they should click on.
A meta description is a meta tag that acts as a 155-160 characters summary that describes the content of a web page.
The meta description is also the other important meta tag. It is utilized to provide a description of what is the topic of a particular webpage. It includes the 1-2 sentences as a summary of the page’s content.
Here’s how the meta description tag is coded:
The meta description shows a short paragraph of text under the page title. Generally, once a searcher reads your page title and if someone interested after reading the page title they will read the meta description of your page.
This makes the meta description extremely important because it is your opportunity to convince the searcher to click on your page. You should treat the meta description as a short piece of ad copy, where your job is to sell the searcher on your search result
- In Shopify, The meta description can be set for webpages, product pages, collection pages, and blog posts. Make sure each page has a unique meta description that uses simple, direct language. A good description encourages more people to click the link to your store.
- For example:-When you type a search query into Google, let’s type the word “shoes” then the Search Engine Results Page (SERP) display results as shown in the image:-
The blue-colored words at the top are known as the “Title Tag.”They are the title of the web page. Below them, you will see a description that is not more than 155 characters. This is the Meta Description.