Overview
Following are some points related to some tips and tricks for image optimization-
- 1. Reduce the file size of your images
- 2. Change the file format
- 3. Optimize your images to load faster
Understanding some tips and tricks and maintaining them will be helpful based on the content below. The content below derives from our experience executing over 50+ speed optimization projects on Shopify websites.
What is Image Optimization?
Optimized images are delivered at the smallest possible size with the correct dimensions and formats. Your website will load faster as a result.
Your website may take longer to load if you have heavy images. this can make your store challenging to navigate and less appealing to visitors.
Optimizing your images can make your web pages rank higher on google.
Challenging to navigate and less appealing to the visitor optimizing your images can make your web page faster on higher on the google store.
How to Optimize Images to Load Faster?
Image File Format
- 1. PNG: This image format will result in higher size image files and are useful for transparent images and in some specific situations. This is not recommended image format for Shopify product images and banners.
- 2. JPG: This is most frequently used and is comparatively smaller in size than PNG.
- 3. WebP: Shopify internally converts images and delivers them in webP if coding is done properly. WebP is the encoding technique that needs almost 40 percent less file size to display a similar image than JPG.
Image Dimensions
Image dimensions are expressed in pixels, for example, 400px x 150px, as pixels are the points that make up an image.
On the web page, the image must not be changed more than 5% from the original dimensions.
Image dimensions can be managed more easily with CSS styles:
Img {
Max-width: 100%;
height: auto;
}
Image Compression
Using this method, you can reduce the size of a large image. they are generally used to improve the page load speed of a web page.
There Are Two Types Of Image Compression: Lossless and Lossy
- 1. The lossless compression method compresses an image by keeping the same image quality before the compression.
- 2. The lossy compression method removes some parts of the image to reduce its weight further.
Compress Image Tool
Alt Attributes Should be Optimized
Alt attributes are used to provide text alternatives to images when they cannot be rendered properly by a browser. You can see the alt attribute text even when the image is rendered if you hover over it.
Alt attributes provide SEO value for your website as well. If you add appropriate alt attributes to images on your website that contain essential keywords, you will rank higher in the search engines. Your e-commerce products may show up better in Google’s site scan if you use alt attributes.
If you want to optimize your images, make sure to fill out the alt attribute for each one.
Benefits of Image Optimization
Improved Loading Speed
Page speed is affected by many factors, such as a website’s layout, design, and images.
As Google declares page speed as a landing page factor, you must optimize it for desktops and mobile devices.
An Improved User Experience
The user experience can be greatly improved by a Fast-Loading webpage.
And if your page takes too much time to load it is only natural that you will lose many valuable customers by optimizing your images. You can offer your viewers a much-improved experience.
A Higher Conversion Rate and More Traffic
Show up higher in search results and provide viewers with a seamless experience and you will automatically get more traffic and conversions.
Conclusion
Optimizing your images for faster load time. In the description, we have shared some tips and tricks. E-commerce businesses can increase conversion rates by optimizing images to attract more viewers.
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