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Shopify Review (2024): Features, Pros And Cons

  1. Introduction
  2. Shopify’s Core Features
  3. Pros of Shopify
  4. Cons of Shopify
  5. Shopify Pricing Plans
  6. Shopify for Beginners
  7. Conclusion
  8. FAQs


Exploring the digital commerce space, you might have encountered Shopify, a platform that has reshaped how businesses start, manage, and grow online and in-person sales, easily reaching marketplaces and social media. As a merchant, you might ponder if venturing into Shopify in 2024 is worth it, considering it’s a secure, cloud-based solution that allows for global reach, supports businesses across 175 countries and is available in over 20 languages.

In this article, we discuss Shopify’s pros and cons, offering a balanced perspective on its offerings. You’ll uncover insights into its core features, evaluate the pros and cons of using Shopify, ponder whether Shopify is worth it for various business models, and understand more about Shopify’s pricing plans and suitability for beginners.

Shopify’s Core Features

Shopify’s platform is designed with user convenience in mind, providing a suite of features that streamline the creation and management of an online store. Here’s a breakdown of its core features:

  • Domain and Hosting: You can connect your existing domain to Shopify or purchase a new one directly through the platform for seamless integration.
  • Product Management: Add products manually, import them in bulk, or utilize Shopify’s sourcing options. These products can be organized into collections, which can be manual or automated, based on conditions like tags or price ranges.
  • Store Customization: Use the store editor to customize your store’s theme, layout, and content. This includes adding a logo, customizing the header, and designing a homepage with various sections, such as image banners or slideshows.
  • Content Development: Enhance your store’s content by adding pages and blog posts through the Shopify admin panel and even utilize AI tools like ChatGPT for content creation.
  • International Selling: With features like ‘Shopify Markets,’ the platform simplifies selling in multiple currencies and languages and automatically calculates taxes for different countries, including the EU’s VAT requirements.
  • App Integration: Access over 8,000 apps in the Shopify App Store to extend your store’s functionality, including automation tools like Shopify Flow, now available on the Basic tier.
  • Checkout and Payments: Benefit from a high-converting checkout experience, shipping discounts, and abandoned cart recovery tools. Shopify Pay Installments are also available on POS for flexible payment options.
  • POS and B2B Features: Shopify includes built-in POS functionality and is ideal for B2B and dropshipping models. It offers extensive app integration and additional features for Shopify Plus users.
  • Themes and Templates: Choose from over 100 themes, with a selection of free options, to create a visually appealing online store. The Sense theme is recommended and available for free.
  • Advanced Features for Shopify Plus: Shopify Plus users have access to customizable checkouts, API resources, unlimited staff accounts, and more, with recent enhancements including one-page checkout and admin action extensions.

Shopify’s comprehensive features cater to a wide range of business needs, from beginners to enterprise-level operations, making it a versatile choice for anyone looking to sell online or in person.

Pros of Shopify

Shopify’s platform is acclaimed for its comprehensive tools that are designed to empower merchants to manage their online presence effectively. Here are some of the notable advantages:

Unified Store Management

  • A centralized admin interface simplifies inventory management, payment processing, and invoicing.
  • Streamlined operations efficiently handle various store tasks from a single point.

Scalability and Performance

  • Tailored solutions for all business sizes, including Shopify Plus for large enterprises, ensure growth potential.
  • A strong uptime guarantee of 99.98%, coupled with integrated SSL and DDoS protection, provides reliability.
  • The global CDN ensures fast loading times, enhancing customer experience worldwide.

Security and Support

Robust security features protect merchant and customer data, including end-to-end encryption and two-factor authentication.
A dedicated security team, automatic data backup, and fraud protection measures instil confidence.
Round-the-clock customer support and rich educational resources facilitate merchant success.

Marketing and SEO Tools

  • Built-in features for SEO, email marketing, and social media integration drive traffic and sales.
  • Automated marketing flows help in engaging customers and personalizing their shopping experience.

Ecosystem and Integration

  • Compatibility with a vast array of in-house and third-party apps enhances store functionality.
  • The mobile POS system supports omnichannel selling, providing flexibility in reaching customers across various platforms.

Educational and Growth Opportunities

  • Access to Shopify Partner Program and Developer Resources, including real-time updates and changelogs, supports continuous learning and development.
  • Shopify Academy offers educational content, such as headless commerce courses and certifications, to keep merchants updated with the latest trends.
  • By leveraging these strengths, merchants using Shopify can expect a robust, secure, and scalable platform that supports their current operations and paves the way for future growth and success.

4. Cons of Shopify

While Shopify offers a robust platform for e-commerce, there are certain limitations and costs that you should be aware of:

Transaction and Additional Fees

  • Transaction fees apply if you’re not using Shopify Payments, ranging from 0.5% to 2%, depending on your plan.
  • Credit card processing fees in the US can be as high as 2.9% per transaction.
  • For Shopify synced listings, a 1% transaction fee is charged for additional orders after the first 50, up to a maximum of $99 per month.

Customization and Integration Challenges

  • Due to Shopify’s proprietary coding language, Liquid, customisation can be limited, which may require learning new skills or hiring a developer.
  • Shopify’s blogging and content development functionalities are basic compared to platforms like WordPress, potentially requiring additional apps or coding for enhancements.
  • Adding features through Shopify’s vast app store can increase monthly costs, as many apps require additional subscription fees.

Plan Limitations and Costs

  • Advanced features, such as checkout customization for upsells, are exclusive to Shopify Plus, which starts at $2,000 per month.
  • Shopify’s free theme selection is limited, and premium themes for extensive customization can add significant costs.
    Using Shopify POS in multiple physical locations requires an add-on of $89 per location per month for POS Pro.
  • Understanding these cons will help you decide whether Shopify’s convenience and comprehensive features outweigh the potential additional costs and limitations for your business needs.

5. Shopify for Beginners

For beginners looking to establish an online presence with Shopify, the platform presents an accessible and manageable entry point:

Getting Started

  • Sign up with an email address and conveniently link it to other Shopify stores for simplified management.
  • Begin with the “Dawn” theme, Shopify’s default option, which allows for immediate store setup without advanced technical know-how.

Customization and Learning

  • Explore the Shopify Theme Store, where you can choose from a variety of free and paid themes to personalize the store’s appearance to match your brand identity.
  • Take the Shopify Foundations Certification Exam to validate your knowledge of the platform; it’s a 90-minute, proctored test available through the Shopify Certifications page.

Skills Assessment and Expertise

  • The Shopify test is a comprehensive assessment tool for evaluating a candidate’s proficiency in setting up, customizing, and managing a Shopify store.
  • It covers critical areas such as Development, Management, Advanced Customization, and Applications, ensuring a well-rounded understanding of the platform’s capabilities.
  • Designed by a seasoned Shopify developer, the test is hosted on TestGorilla, which supports bias-free recruitment and scalable hiring through objective skill assessments.

Utilizing these resources, beginners can quickly adapt to the Shopify environment, laying a solid foundation for their e-commerce journey. Whether you’re a solo entrepreneur or preparing to hire a Shopify expert, these tools and assessments ensure that you or your team are equipped with the necessary skills and knowledge to thrive on the platform.


Throughout this exploration of Shopify’s landscape, we’ve navigated its robust features, weighed the advantages and surfaced the cons, each of which shapes the platform’s role as a cornerstone in the e-commerce realm. The insights provided pave a clear path for merchants to assess whether Shopify can elevate their business, acknowledging its potential for scalability, performance, and security alongside cost and technical adaptability considerations. As the platform continues to evolve, its enhancements and expansion into new markets underscore its dedication to user success and industry leadership.

In conclusion, the journey of selecting the right e-commerce platform is integral to the success of any online venture, and Shopify’s extensive ecosystem and resource-rich environment position it as a formidable contender. To fully harness the power of Shopify and adapt it to your unique business needs, embarking on a hands-on experience is invaluable. We invite you to explore Shopify’s platform and its potential to enrich your business venture by leveraging the extended three-month trial offer, a resource designed to empower you with informed decision-making on your e-commerce trajectory.

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