3. Strategies for improving sales online
Since customers are socially isolated and work from home, they spend much more time online than ever before. In order to compensate for declining foot traffic, our advice will be to concentrate on what you can do with your online store and digital marketing.
Now is the time to reconsider your budget on ads and maximize the efficiency of your automated communications; approach your website like your storefront and move some of your physical store experience to your online sites and social media platforms.
Reach out to your high-value clients
Because 80% of your sales are generated by approximately 20% of your consumers, consider prioritizing your high-value customers to ensure their lifetime loyalty.
Visitors will have concerns about shipments and delivery on your website, the timeframe for your website to resume operations, how well the facility is sanitized, and much more. Provide the website with a Whatsapp chat option so that they can quickly connect to your support staff that can help answer the queries. You can install your website’s free Whatsapp chat module here. You may instead use Shopify’s Facebook messenger channel to deliver automatic message answers to customer requests if you do not have a customer service resource. This channel attaches ‘Message Us’ to the Messenger icon on your website.
Your consumers can opt-in at the checkout to get Messenger notifications from your store after adding the Messenger sales platform in your Shopify admin. You should install this app if you are currently using the Facebook Messenger system and you want to deliver some marketing messages or major bulk notifications to your current customers (those who have subscribed to receive alerts on Messenger).
Tailor your communications for ads
Brands need to be alert to the wishes of customers over the coming weeks and reconsider their promotions and ads. In order to best speak to the reality of the COVID-19 pandemic, that might mean pausing certain advertisements for certain products and changing the copy and design on advertising. For example, when there is a global travel alert in place, you do not want to promote luggage promotions with “wanderlust” branding.
However, marketers should be careful of pivoting too far away from their main brand messaging, or worse yet, as opportunistic.
Build “social interactions” in social media
In the absence of “IRL interactions,” consumers who are self-isolated are constantly turning to social media for content and interaction. Brands should be innovative about how to exploit their social media activity.
From immersive showrooms to live-streamed yoga lessons, companies get creative with their social media platforms and tap into their already devoted viewers.
Free shipping or convenient pick-up and delivery deal
Shipping prices are a deterrent to online shoppers, so try providing free shipping if you can. Another way to escape delivery costs is the “curbside delivery” way. In other words, local consumers will order a product online and pick it up from your store (even though you are not officially open).
Extend the strategy of return and swap
Empathizing with the uncertainty of clients can go a long way on the subject of sensitivity. Returns and exchanges are growing more complicated in the context of shop closing which could prevent internet sales. Simply placed, consumers don’t like a commodity they don’t want to be stuck with.
In consideration of the current economy, expanding the return and exchange policy could mitigate customer concerns and stimulate online sales.