4. Formulas to Increase your Shopify Conversion Rate
As we mentioned earlier , the ecommerce platform does not have a single conversion rate. It has several , depending on the source of the traffic and where they land. Look at the difference between your New Visitors and your Returning Visitors, for starters. In most Shopify shops, the returning visitors will have a much better conversion rate than your new visitors.
Well, it makes sense.And that’s why the Shopify dashboard has the “Return Customer Price” metric. Repeat tourists indicate frequent purchasers. Return tourists may also be new customers who are more willing to buy.
You want more visitors to come back. So, there are some crucial lessons that every high converting Shopify site owner needs to understand to improve the overall market.
Lesson 1: You can’t increase your conversion rate until you reduce your abandonment rate.
The Abandonment rate of your platform is about the opposite of your conversion rate. This specifies you how many future customers come to your online retail store, But they didn’t . Essentially, you can not increasing the conversion rate without raising your Abandonment rate.
Your web-wide drop-off rate is calculated by the number of visitors entering your site divided by the total number of visitors to your site. Abandonment = Users who don’t buy/ All visitors to our page So make this more interesting, you can consider only non-bounce sessions.
There are two additional ways to measure the dropout rate that are very useful to Shopify eCommerce store owners: Cart Abandonment and Checkout Abandonment.
Cart Abandonment = Visitors who added products to their cart but did not buy / All visitors who added something to their cart
Checkout Discontinuation = Visitors who began to check out but did not buy / All visitors who started to checkout
Cart abandonment involves checkout abondoners , but each one tells a different story about your shopify app. Visitors also add items to their Shopify cart to determine the total cost of their order. Card Abandonment is often just part of their shopping process.
On the other side, those who give up the checkout process are giving a different signal entirely On the other side, those who give up the checkout process are giving a different signal entirely. They initiated the purchase process and were frightened for some excuse. Each of these tourists can be treated differently.
It’s important to understand the difference between your cart drop-out rate and your checkout rate. Each of these abandoners is considered the parts of your visitors and they need to be handled differently in order to improve the Shopify shop conversion rate.
Lesson 2: Email is critical to the success of e-commerce, no matter what age the guests are.
When returning guests are so important to the success of your shopify shop, how can you get more of your visitors back? Get your email address . Each shopify store owner must be in good shape via email and creating an email list outstanding companies are receiving email right. Email’s got a couple of cousins. They’re pixels and text messages. Pixels put a cookie on the browser of your guests, enabling you to target ads elsewhere on the site.Text messages are like texts, but with a 90 open rate. None of them have the ROI in email yet, though.
All of these play a role in getting customers back to your shopify store for another purchase. There are three groups of visitors that you want to address with these strategies: consumers, abandoners and mobile visitors.