Talking approximately search engine marketing, Shopify has several default tools or even greater search engine optimization apps, but all of them are confined because Shopify is a hosted platform. If you have to alter your URLs structure or design settings of your website, you may go for the Magento 2 platform.
Magento comes with the subsequent integrated SEO-highlights are as follows:
- Direct entry to robots.Txt, sitemap.Xml, CSS documents
- Creation of pictures sitemap.Xml
- Editing meta tags: title, description, alt
- Authoritative labels
- Schema.org in the default format
- Item labels
- Internal linking among products
And Furthermore, also – Magento offers on account of Ajax, minimized JS, Varnish cache, and PHP7 support service.
Built-in simple SEO features: editing meta titles and outlines, headings, pictures alts, making custom URL names, putting 301 redirects and canonicals, adding Google Analytics code
Big variety of search engine optimization apps: there are 224 apps extending search engine optimization functions at the Shopify App Store.
Good speed and uptime: given that Shopify is hosted on its personal servers, they have made an uptime status page where all the measurements and issues are recorded.
Shopify offers 24/7 assistance through email, chat at the merchant stage. The support covers issues related to advertising, general platform-associated questions, and minor technical issues. If you want support on a few major troubles, you will have to pay an extra amount than a normal Shopify charge.