Everyone who belongs to e-commerce or has knowledge about this field knows about Shopify. It is one of the most popular e-commerce platforms that allows sellers from all over the globe to sell their products by creating a store.
When it comes to selling products online, descriptions play a key role. These decide whether the customer will purchase the product or not. This is the reason; you will see many Shopify store owners trying their best to write perfect product descriptions to experience maximum sales.
And do you know? A perfect description is concise and explains information about the product in a compelling manner. But remember, writing a compelling and concise is not as simple as looks. Instead, it requires following the right steps that this guide will cover.
1. Understand Your Customers
The very first step you need to take toward writing compelling and concise descriptions is to understand your customers. This is essential because of how you can write a description that grabs the attention of the customers when you don’t even know what they want or prefer.
So, you need to determine who your customers are, what region and profession they belong to, what are their quality standards, and pain points.
After knowing all these, you can then write a product description that is perfectly tailored to the targeted customers. And when your description is written according to customers, they will be mostly likely to end up purchasing the product – which is the primary goal of product descriptions.
Now you may be wondering how you can efficiently determine customers’ needs and preferences…right? For this, you can perform surveys, interviews, social media listening, etc.
2. Determine Parameters That Customers Use in the Decision-Making Process
In order to craft compelling yet concise descriptions that sell, understanding the customers is not enough. You (the Shopify store owner) also need to determine the parameters that customers use to make decisions when purchasing products. And remember, customers’ parameters vary product vice.
For instance, if you are Shopify store is about mobile phones, then the parameters that customers use will be:
- Camera Quality
- Display Quality
- Overall Price
You need to write descriptions while focusing on all these parameters.
3. Highlight the Benefits of Products
A compelling description is one that provides customers with valuable information in an efficient manner. So, you have to write Shopify descriptions in such a way that it lets customers know how a particular product can benefit them.
We have seen many stores try to highlight just the features of products to grab the customer’s attention. But that’s not considered a good practice, so you should avoid it, and try to discuss its benefits. Let us explain with an example.
Let’s say you are selling laptops on the Shopify store, then you should write a description like the one below:
“The laptop is loaded with a powerful processor (mention name) and graphics card (mention name) so that programmers can run heavy software without facing any difficulty. Additionally, the laptop has a long battery life, allowing you to use it on the go without worrying about being near a power outlet.”
When your description is written like the one above, it is more likely to grab the attention of customers and ultimately sales, which is exactly the goal of compelling and concise descriptions.
4. Use Powerful Words
This is obvious, a description will be considered compelling and engaging, when it contains appealing to read and persuasive words. These will keep the customers engaged which will further increase the chances of customers making purchases.
You need to write powerful words such as remarkable, unleash, impactful, astonishing, robust, and many more. In order to provide you with a better understanding, check out the description below which is written using powerful and engaging words.
“The jacket is more than just a garment. It will act as your second skin, all thanks to its thin and sleek leather material that is used to manufacture it. Unleash your beauty with this leather jacket while also staying warm.
After reading the description written above, most of you will be most likely interested in purchasing the jacket…right? This is what powerful or appealing-to-read words can do for your Shopify products.
However, it is important to note that, using powerful words will definitely require a strong vocabulary bank. If you don’t have one, then you can get help from online dictionaries like Thesaurus, or hire a professional copywriter who can write compelling copies for your Shopify store on your behalf.
5. Keep the Description Concise
Customers usually don’t have enough time to read lengthy descriptions to get familiar with the necessary information. Due to this, it is recommended to keep your concise.
In order to keep the description concise, you have to avoid using unnecessary words and phrases. Along with this, you also need to avoid discussing your store or product success stories. Instead, you should stick to your product’s necessary details such as its features and benefits.
However, writing concise product descriptions for Shopify stores is not as simple as it looks. Because you may get confused about what details of products need to be included in the description and what not. Additionally, writing a concise description will also require time.
In case you are facing any kind of difficulty in writing a concise description, there is no need to worry, because there is an effective solution available. You can consider getting help from a summarizer tool that will automatically summarize your give description in a concise manner without damaging its overall quality.
6. Follow a Proper Format
No matter how quality description you have written, if it is not properly formatted, it will not help in grabbing the attention of customers. A good format plays a key role in making your description appealing. Additionally, it will also make it easier for the customers to quickly skim the given information.
Wondering how you can efficiently format the description of your Shopify products? For this, you have to:
- Use short sentences.
- Explain important info such as features using bullets or numberings.
- Use white space.
Proofreading is an essential step that you need to follow. This is so because, while writing descriptions there is a chance that you may unintentionally make mistakes due to human nature. These mistakes will result in damaging the image of your Shopify store in the eyes of customers.
They will think, if a store is not able to come up with error-free descriptions, then how it will provide good quality products? This is why, it is essential to carefully proofread or review your written description.
While proofreading, you need to ensure that the product description is free from any kind of grammar, spelling, and punctuation mistakes.
Writing compelling and clear descriptions for your Shopify products is essential if you want to experience an increase in user engagement and sales. In this blog post, we have explained a step-by-step procedure that you need to follow in order to write engaging and concise descriptions.