3. How to Sell Wholesale on Shopify?
Before selling wholesale, decide on what you want to do
- Open a wholesale business
- Provide wholesale as an option to the customers through your store
Shopify is the answer to both of your questions. It provides an opportunity to sell your products in wholesale to other retailers using the following ways: using discount codes, installing a particular app, or creating a separate store. You are free to choose which one is a better fit for your business.
Discount codes are a very easy way to offer wholesale discounts. Just set up the discount codes that you want to give only to wholesale customers. In this way, you can find out whether Shopify wholesale is working for you or not.
You can generate a variety of discounts in the Discount codes and distribute it to your target customers without having any complexity in the system.
Discount code is also useful if you are creating orders on behalf of wholesale customers. You can create a draft order and send an invoice to the wholesale customer. In this case, customers always enforce maximum order and it controls all the order-related aspects, including the delivery cost.
- Following are the advantages of discount codes:
1. You can easily set up a discount code.
2. Easy to restrict discounts to specific groups of products.
Create a Wholesale Application
Another way to sell wholesale is apps, you can see a list of Shopify wholesale apps in your App Store. You can install an app that will help you to increase your wholesale customers.
Shopify provides a large number of third-party apps. Apps provide an option where you can offer a discount on your customer orders and create flexible pricing for customers. There are many options for pricing and invoicing in the Shopify wholesale channel.
The most significant advantage of installing a wholesale app is that you can monitor all your inventory and orders within a single store, and your authorized customers will test different pricing levels.
Invoices are one of the critical points to maintain a healthy relationship between retailers and customers. You can manage the payment status accordingly. If your wholesale customers process payments directly through Shopify, then you can mark as a paid, and if the customer chooses to pay cash on delivery for this case mark as a pending payment.
You can provide a facility of Reorder, where customers can reorder the previous order in a few clicks, making it an even faster checkout for them. They can add or remove items from their cart, too, before checking out.
Here is the image of Draft order as below:
If you wish to maintain the look of your store and also want to customize it then, the best way is to open one more store on Shopify. If you create the other Shopify storefront for your wholesale sales, it saves your time.
Opening a different store on Shopify does not need to make many configurations, and it offers a special experience for wholesale customers. Around the same time, holding and running Shopify wholesale and retail stores is important. When you want to block entry to your wholesale shop, you will have the option of setting password protection.
Following image shows the steps of setting the password to your storefront: