4. Why should you focus more on Marketing
Increase in use of media
People spend more time online, browsing through social media, reading blogs, and spending their days watching video content. Although others are still working from home, some are searching for opportunities to remain engaged.
Low costs of ads
With the quarantine, just a few advertisers invest in advertising. Everyone is doubtful that they would not be able to generate too many sales in relation to the price they spent on advertising. Owing to this, the competition for every potential demographic is much smaller.
In reality, the cost of serving impressions on Facebook ads decreased by 80 percent in March due to the restrictions imposed in India.
So, if you’ve been worried about turning off your ads, reconsider your plan. It will be the perfect time to run paid ads. You might set aside a tiny budget to actually run retargeting and remarketing campaigns instead of having the current customers interested to get started.
Increased use of technology and social media
With too much spare time, a lot of people sign up on social media sites, leading to a rise in internet accessibility. This ensures that companies have a wider target group to meet, attract, and gain as clients.
Although this is a big chance for companies to meet an all-new demographic, it’s a smart idea to first look at who the ‘ideal client’ is. You may use the past sales data to consider the populations you’re targeting.
Decline in competition
With too many advertisers scaling up and even avoiding their advertisements across various channels, the rivalry is at an all-time low. But where you’ve got to fight for customer interest with ten other brands, you have a better chance of being noticed right now!
But decreased rivalry does not imply instant success. The same guidelines apply to good ads-make sure your commercials don’t sound too pushy. Using this as an opportunity to tell your company story or share the highlights of your product instead. You need to tweak and reconsider the marketing enclosure.
Usually, transforming funnel starts with Awareness. At this point, the consumer is becoming aware of your brand and its products.
Next comes consideration when the customer interacts with your Shopify store or social media page to learn more about your items.
Remember, on their first visit, only a limited number of the store’s customers can turn into clients. You have to offer a compelling reason for them to come back. So, at this stage, a good approach is to have good retargeting strategies to re-engage visitors.
The client is turned into a buyer at the 3rd level, Conversion. This is anytime the store takes an order, because you now know what items they want and what their shopping activity looks want.
But this is not the end of your work.
Finally, with a combination of marketing strategies, you will be able to carry the customer to the fourth level, Loyalty, where they return to the store for re-purchase.
Here’s what the funnel might look like right now:
In a tough situation where driving sales may be challenging, the emphasis can be transferred to recognition and concern so that you can gain your target group as viewers and supporters, instead of calling off all marketing activities.
What’s left, huh? You will really enjoy the rewards of using this technique when you unlock the lockdowns. You’re going to have a client base already established-then it all comes down to convincing them that you’re taking orders.