Pratikkumar P. Gaikwad | 10 min read | March 25, 2020

How to conduct research on Shopify App Store for your Shopify App

1. QuickRead

The Shopify App Store includes more than 3,200 apps that merchants can choose from. This means that getting your app listed as a Shopify Developer is just half the battle — finding your niche, standing out from the crowd, and marketing your app to potential users is a big piece of the puzzle when it comes to finding success. But it can be difficult to learn how to get more App downloads.
With in-depth consumer analysis advice, improving your product listing and selling your product, this guide will help you optimize your impact, better communicate with customers and extend your app creation business.Let’s go dive in.
For so many options on the Shopify App Store, it’s a relentless struggle to stand out from retailers. How can you guarantee the consumers who need it to find your app?
The truth of the matter is, standing out from the competition starts even before you build your app. Through carefully choosing your niche, fostering a thorough knowledge of your target customers and competition, and thoroughly reviewing use cases, you would be prepared to set up yourself as the chosen alternative for merchants.

2. Identifying your niche

The first thing you need to learn about the app is how it blends into the wider app store sense. Whether you’ve already got a product design in mind or are searching for new holes to fill up, getting a good view of what’s currently open to Shopify merchants can help you distinguish the product, which is the key to stand out.

Identify Merchant pain points

Efficient applications hit different pain points for traders. For Warner Liu, co-founder of Hextom’s app production service, there’s no sense in wasting time seeking to get more installs if you haven’t even checked that the product is solving a particular dealer’s pain point.
The first step is to check that the product suits the market, particularly as a young developer. If the app doesn’t fix a real problem and you get 20 users to visit your website, your bounce rate will only increase.
It’s better to talk to traders in person. Not all app creators are traders. Today it’s a lot easier— there are forums around the globe, and a businessman will go to a small conference in their town and speak to a bunch of merchants. You could have 30 customers, which isn’t a huge amount, but that’s the seed of people you can get more feedback and suggestions to improve your device.
If you don’t fix a constant, frustrating market problem, the product really won’t get any traction. In addition to Warner’s recommendation to hold meetings, there are a variety of ways to gather this information:
  • Check out our Shopify User forums for rising business grievances. Community forums provide an invaluable source of insight about the roadblocks that retailers fall into. For a good example, see how the app developer jumped on this opportunity to build an app for a specific request. Keep an eye on the Shopify Applications board primarily for not only product suggestions, but also excellent ways to get input and market the business.
  • Host, user polls, descriptive reviews, and comment reviews. While these are powerful tools to test your app, surveys and interviews can also help you measure what your target audience is struggling with. Using open-ended questions in interviews to encourage dialogue. Use multiple-choice questions in surveys to keep things focused and measurable, and open-ended questions for anecdotal feedback.
  • Look to where the merchants are spoken. Check for retailer forums (such as Shopify subreddit) and sites where merchants ask questions (such as Quora Shopify). Like the Shopify Forum, these are perfect forums to listen to common grievances.
  • In all your research, you can take notice of recurring pain points: how frequent are they?
  • Are there good options currently available in the app store?
  • Can you create something that will alleviate these frustrations?
  • Understanding what traders are dealing with can help you realize where the approach works.

Browse through App store categories

When you just want to be competitive about your company, the Shopify App Store itself provides a fantastic opportunity to find underserved niches. Through looking through the various categories and subcategories in the app store, you can begin to see that some places are fully crowded, while others provide a lot of possibilities.
  • In all your research, you can take notice of recurring pain points: how frequent are they?
  • Are there good options currently available in the app store?
  • Can you create something that will alleviate these frustrations?
  • Understanding what traders are dealing with can help you realize where the approach works.
Narrowing your reach and seeking a spot that you can call your own are the two most important ways to stand out in the Shopify App Store. For any group has a subcategory that you have a chance to destroy. Instead of struggling against a huge list of well-established applications, concentrate on and identify the places where you can see a lot of competition holes. And if you happen to be running a search that turns out to be zero returns, you may have just discovered a massive business void that your software will fill.

Know your audience

Eventually, and perhaps most critically, you need to identify your target audience.
Your target audience can’t just be “everyone”— if you build for everyone, you build for no one. Instead, a smaller target market will help you directly draw on their issues, fears, and challenges.
Identifying a target market goes in the creation and production of the app. If it’s time to sell it outside the Shopify App Store, you’ll find that you have an understanding about where to reach your future customers. Blog post templates, social media content, and even events are becoming easier to pick because you know exactly who you’re addressing.
There’s more to remember than just the dream retailer. Many retailers have professional personnel working with them, and some are developing relationships with companies to create e-commerce solutions. When considering who your audience consists of, be sure not only of the merchant himself but also of the technical advisors who work on the backend of their store.
Charlie Casey of LoyaltyLion shares the importance of having a real understanding of who you choose to target in his article on how to conduct market research for your app.
In the early stages of study, you’re going to want to approach decision-makers in the industry so that you can grasp their plan and what their performance looks like. However, when it comes to the implementation issues, you’ll need to speak to the person actually working, whether it’s the marketer using the app or the creator helping them configure it. Ensure that you get clear input from people logged in and using your company every day before you start looking into the commercial’s organizational difficulties.
Once it comes to the implementation issues, you’ll need to speak to the person currently working, whether it’s the marketer using the app or the creator helping them configure it.Charlie Casey, please

3. Understanding the competition

Now that you’ve got a clear idea of what type of product you’re creating and the customers who’re going to use it, it’s time to get an understanding of the niche market.
Collecting this information is important, so you’ll be in a great place to stand out from the crowd if you learn how your rivals work and your product can excel.

Carry out a comparative examination

Understanding how to do a strategic analysis is a major step to get product production going in the best possible way. This gives you an insight not only into the company of your rival but also into how the operating processes (such as marketing, for example) can affect your own operating.
Once you start a comparative review, you may want to begin by defining the direct as well as indirect competition.
  • Direct competition: Applications that may be perceived as your own replacement.
  • Indirect competition: Applications that tackle the same problem, but otherwise
You’ll want to dive into your direct competition during your comparative research. Let’s look at a scenario to illustrate why.
Let’s presume you want an app that helps traders to give a gift to different customers. You should search the app store to find a particular app that helps retailers to create competitions to giveaways. All applications address the same problem— giveaway — but the user’s expectations vary.
Your app offers merchants a way to sell gifts on a one-to-one scale, while your competition offers merchants a one-to-many-one way of offering gifts. You’re not direct rivals since the customers are after different things.
But, if there is an app in the app store that already offers retailers the opportunity to deliver presents to individual clients, then they are your direct competition— and they’re the one you want to concentrate on with your strategic research.
When a list of the direct competition has been assembled, you would like to discuss the following questions about them:
  • How is their marketing working? Which does it offer? Your safest choice is to download and test their software here.
  • How many languages are included in their app?
  • What are the sources of its sales? Will they have partnerships with other agencies?
  • Where will their ratings stand? Is there any rising functionality you ask for?
  • How will they sell? Have they got a blog? Which pace do they post? Are they social media active? How is their interaction with customers? As for the SEO?
  • What is your method of helping them? They’re easy to get hold of?
  • How does their SWOT analysis (strengths, vulnerabilities, opportunities, and threats) look like? Where were those better than the one you propose? What is their weakness?
  • How much do they charge for its product?
Hubspot has built a perfect guide for a complete study of the rivals. Although it takes time, collecting all this knowledge can benefit you when it comes to the most critical aspect of making the product stand out— differentiate it.

Make your app available in multiple languages

The only goal in distinction is to get more updates in the Shopify App Store. You want to be clearly different from the rest, a superior alternative which is evident. Now that you have in-depth information about your position and your competition, you are prepared to make choices that separate you from all the others.
Based on your speciality, how you distinguish your app can vary considerably, but one common move you can take is to create multilingual Shopify Applications.
The Shopify App Store is available in 15 + languages, enabling developers to get product lists localized into as many different languages as their applications are in. Translating your software into certain languages would make you a go-to alternative for traders around the world.
Through using solutions such as pseudo-localization to create the app with translation in mind, UTF-8 to encode emojis to function globally, Shopify’s Respond il8n yarn kit for elements that appear differently globally (dates, addresses and time zones) and Polaris ‘ internationalization tutorial, you are opening up the possible user base from only English speakers to millions more.
Translated app reviews can also appear immediately in the language the app is into retailers visiting the app store. You can also gain more active marketer access with one of the country-specific sets of applications.
Shopify's Recent Economic Impact Report highlights the market opportunity: over 280,000 merchants worldwide using apps created by Shopify Partners in India in 2018 for example. Shopify Developers around the world are profiting from this boost. When Ship&co launched their app in French and Japanese, Thomas Bertrand, founder and CEO of Shopify App Ship&co, saw just how the foreign market would make the product downloads expand.

Extensively test your app

To get your app listed on the Shopify App Store, you have to send it to the QA team at Shopify for approval. And you must check the software for consumers before you apply it for approval.
But testing is more critical than just getting the app listed — thorough checking always helps make sure you’ve done everything in the power to provide a better customer interface to merchants. Your app will look fantastic, and provide your users with the desired outcome.
Instructions can be found in the documentation for checking your Shopify App, but it’s crucial that you still spend time reviewing the product for customers. Now training will prevent headaches down the line. When you’re classified in the app store, feedback can become critical to producing further updates. Every bad experience that a customer has could threaten such comments.

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