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How Animated Explainer Videos Can Boost Your E-commerce Business


As e-commerce expands and grows, businesses constantly seek increased engagement and conversion rates. One strategy, particularly, is proving remarkably effective at achieving this goal – animated explainer videos. These engaging tools help connect e-commerce platforms to prospective customers, aiding education, persuasion, and conversion. Let’s delve deeper into the role of an animated explainer video company and how their creations can revolutionize your e-commerce business.

Definition of Animated Explainer Videos

Animated explainer videos are short, engaging videos that explain your company’s product or service. By partnering with an animated explainer video company, you can utilize storytelling and high-end animations to catch the viewer’s attention and keep them entertained as they learn about what you offer. Explainer videos often use clear and concise language alongside compelling animations to simplify complex ideas and make them easily digestible for the average consumer.

Importance of Animated Explainer Videos in E-commerce Businesses

Standing out in the highly competitive e-commerce space is more important than ever. Animated explainer videos can give businesses an edge by captivating the viewer’s attention and quickly and effectively communicating the value proposition of their offerings. With the surge in mobile browsing, where content is often consumed on smaller screens, these videos are becoming increasingly crucial for marketing strategies.

Benefits of Animated Explainer Videos

Increased Engagement

Visual content is impactful and has a significantly higher retention rate than text. Animated videos engage viewers through vibrant visuals, voice-overs, and, sometimes, music. Multi-channel engagement increases users’ overall interaction with your business, leading to stronger connections and higher retention rates.

Clearer Understanding of Products or Services

Explainer videos help potential customers better understand the products or services. They quickly highlight a product’s features and benefits, helping customers visualize how it can solve their problems or fulfill their needs.

Improved Brand Image

A high-quality animated explainer video can create a positive impression of your brand. It reflects your dedication to customer education and satisfaction. Animations can be customized to echo your brand aesthetics, ensuring a coherent brand identity that resonates with viewers.

Higher Conversion Rates

Boosting conversion rates is the ultimate goal for any e-commerce business. With an engaging, informative explainer video on your landing page, visitors are more likely to make purchases. Studies suggest that users are far more likely to buy a product after seeing an explainer video.

Steps to Creating an Effective Animated Explainer Video

Define the Target Audience

Before creating content, explore your audience. What are their pain points? What do they value? What motivates them? The content must resonate with them on a personal level.

Determine the Message and Script

Your explainer video should emphasize your product or service’s unique selling points and tell a compelling story. The script should be engaging, persuasive, concise, and informative.

Choose the Appropriate Animation Style

The animation style should match your brand personality and product. It could range from cartoonish characters for a light-hearted appeal to sleek and minimalist motion graphics for a more sophisticated product.

Work with a Professional Animator

A professional animated explainer video company could make the difference between a mediocre and an exceptional explainer video. They have the right skills and tools to bring your vision to life.

Optimize for SEO

Optimizing your video for search engines will increase its visibility. Use relevant keywords in the video title, description, and tags to help it rank better in search results.

Examples of Successful Animated Explainer Videos in E-commerce

Dollar Shave Club

Dollar Shave Club’s hilarious explainer video, putting their brand on the map, went viral. It blended humor with an engaging explanation of its service, significantly increasing traffic and conversions.


Dropbox’s simple yet informative explainer video was vital to its early success. It simplified the concept of cloud storage, making it approachable to a wide range of audiences.

Crazy Egg

Crazy Egg used an animated explainer video to visualize their complex heat mapping service. The footage helped viewers understand how they could benefit from the service, significantly improving conversion rates.


Animated explainer videos are powerful marketing tools for e-commerce businesses. They can increase engagement, foster understanding, enhance brand image, and drive conversions, playing a pivotal role in business growth. By working with a professional animated explainer video company, defining a target audience, crafting your message, choosing an appropriate animation style, and optimizing your video for SEO, you can develop a compelling explainer video that resonates with potential customers.

The potential impact of investing in explainer videos must be considered. Several success stories demonstrate their effectiveness within the e-commerce sector. With e-commerce competition becoming fiercer than ever, leveraging animated explainer videos can be the difference between being lost in the crowd and setting your business apart from the rest.

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