Enhance AOV and Sales with FBT on Shopify

Introduction

The “Frequently Bought Together” feature in our software can help your Shopify business generate more money. To increase order value, smoothly suggest complementary products. Our customisable “Add to Cart” buttons and intuitive UI improve the shopping experience and increase conversions. Find out now how it affects your sales approach!

1. What is FBT?

Consider a consumer looking through your phone cover section. Because of our FBT feature, they may view connected items like chargers and screen protectors. It proposes products that are often purchased together using clever algorithms, encouraging larger transactions and increasing your average transaction value (AOV).

  • Product combinations that are often bought together can be found using Shopify apps and analytics tools.
  • This information assists in detecting your customers’ demands and recognizing their purchasing patterns.
  • Then, you may use product pages, the shopping cart, or even the checkout page to present FBT recommendations in a targeted manner.

2. Benefits of FBT

  • Increased Average Order Value (AOV): Customers have a preference to add complementary items, which increases the profit per sale.
  • Enhanced Customer Experience: Customers can locate whatever they need more easily and conveniently thanks to FBT recommendations.
  • Improved Conversion Rates: Customers can be encouraged to make a purchase by presenting pertinent products.

3. Key Features

  • FBT product suggestions on product pages
  • One-click selection for FBT products
  • Customizable “Add to Cart” buttons
  • Easy app activation/deactivation
  • Individual “Add to Cart” button for FBT items
  • Multi-language support

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Using the Oscp Upsell & Cross Sell App

Installation and Activation

1. Install the Oscp Upsell & Cross Sell App.

2. The app is automatically enabled by default.

installation

3. After clicking on “Activate App block” in the settings, you will be redirected to the product page theme editor.

4. Frequently Together Block is already added in the Apps section. You have to save the changes.

activate-app-block

4. How to Add Frequently Bought Together Products?

To create a Frequently bought together offer

For a Single Product:

  • Go to the Assign section in the app.
  • Select “Assign Products” and choose the product.
  • Click “More Actions” > Upsell Cross-sell app.
  • Click “Assign Product,” add two products, and save.

 For Multiple/All Products:

  • Go to the Assign section in the app.
  • Select “Assign Products” and check multiple/all products.
  • Click the three dots (…) > Upsell Cross-sell app.
  • Click “Assign Product,” add two products, and save.
frequently-bought-together

5. Product Page Customization

customization

Frequently Bought Together products will now appear on your store’s product page.

customization-1

Conclusion

Your Shopify business may be completely transformed by putting the Frequently Bought Together suggestions into practice. This will improve the customer experience, increase sales, and generate more income. Put FBT to use right now to observe the difference in your store!

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