3. Magento Products Category List page
Traditionally, the product listing page consists of a list of items, filtering mechanisms, sorting options, and navigation in terms of pagination or loading of additional features.
The listing page has its share of design challenges – showing enough detail, but not cluttering the GUI. It should provide sufficient product details on the products of the product and allow the filtering to be accurate and similar. Let’s look at these.
Filters and attributes of a product
One of the big usability problems we frequently see is weak filtering choices, which are directly linked to Magento’s product attributes. Filtering tools allow users to minimize the list of products of thousands of products to those of higher interest to them. It has a vital role to play in the ability of the consumer to locate the product.
It is not an easy task to find out which attributes of the product to view in the filter list. A good filter list should allow users to narrow down the scope precisely, however, on the other hand, it should not be a long list that produces an abundance of choices.
Apart from some relatively fundamental attributes such as price, color variation, or size, filters will rely on the form, category, and industry standards of the product. There is no one answer for all of them.
For example, for the list of shoe items, the attributes may be the style (sneakers, heels or flats), the material (leather, textiles, synthetics) worn by occasion (sports, every day, special occasions), and more.
Other than product attribute filters, another filter category to be considered is a compatibility-based filter. Some products simply rely on compatibility. Their compatibility dictates their maximum relevance to another product already owned by the consumer (accessories, laptop cases, etc.).
For example, if a consumer wants a power adapter for their laptop, they need to make sure that the two are compatible. Otherwise, the connector will be useless to them. Typically, using the brand as a compatibility filter would not be enough.
The lack of such filters can easily lead to missed revenue, nervous customers, and returned orders.
The filter is also a numeric data – price, weight, strength, etc. And they are typically viewed as ranges.
Although it’s better than not getting them at all, the ranges can hinder the ability of users to search, since they rarely fit the ranges a user is searching for. In addition, if more ranges are protected, the list of choices will either be very long or the range values will be so wide that they will no longer be successful.
The optimum solution for ranges is always to allow users to determine their own upper and lower range values. This enables them to receive a clearly defined list of items and prevents them from making several choices if they are only interested in a single lower and upper value.
Categories page list item
Determining the characteristics or features of the product to be shown on the list item is site-specific and product-specific. A successful list item should provide ample details to help the user assess the importance of the items correctly and easily compare them to the other items listed. Attributes such as title, price, and product thumbnails are typically fundamental. However, these are further generalized, depending on the particular type of store, product or industry.
One of the key characteristics that are often ignored is product variations (different colors, sizes, etc.) Without them, the consumer could miss the product they might be searching for simply because they couldn’t see the variety they would like.
User ratings are also something a lot of traders prefer to stop showing, often even turning the feature off entirely. Both due to fear of negative reviews or lack of reviews in general, ratings are considered to be one of the main attributes. Whenever a customer is uncertain about a specific product domain, they are likely to rely on previous customers as a proxy to make a safe choice.
Many goods may have attributes specific to the category or industry standards, which may be the most relevant. Attributes such as dimensions, age rating, and the like may also influence the decision to open the product page or not. This can vary from industry to industry and from category to category but must be selected solely to help consumers make informed decisions.
List or grid view
We’re used to looking at the grid view. It’s a great choice because it allows more goods per line and a lot of merchants like it.
Grid view is excellent for visually oriented items such as clothing or furniture. It allows the most important thing for this product – a larger thumbnail, that is, showing how the product looks. It also works with items that do not have aesthetics as a primary purchasing factor, such as vitamins or health and cleaning products.
In such situations, although the product is not visually oriented, consumers may nevertheless scan the website looking for images of something they know using a visually driven product search strategy.
However, not all product types can suit the grid view, particularly if the specification of the products is guided, such as TVs, laptops, etc. For these products, the requirements are essential to the selection and decision-making of products.
With more specifications available, consumers can better assess the items in the listing, and the list view provides more scope to use the specification. It saves consumers time to switch from a product to a product just to get to the list of requirements and see whether the product is applicable or not. With the specification-driven items in the grid view, it is very difficult to find enough room and balance for all the main requirements.
Magento provides both grid and list style views by default. Even, we seldom see customers using a switch, so the resources required to build both templates should be justified. If there is a strong consensus that one or the other is enough, it probably doesn’t make sense to invest in both. Apparel, for example, does not have any meaningful specs to use the list view. In the other side, most definitely do the machines. However, if goods border on visually-driven and specific-driven products, it might be worth investing in both.