It’s possible that a Shopify store isn’t your first or only online presence. Before thinking about selling things online, many people create a following on external sites or blogs.
Some people may desire to maintain their presence on external sites or blogs after opening a Shopify store. You don’t always have to send consumers to your Shopify store to make purchases in these situations. By integrating the Shopify Buy Button on external sites, you may start selling your products. The tiresome procedure of clicking away to a different page is eliminated with buy buttons, making the shopping process easier for customers.
We’ll go through how to set up the Buy Button for your Shopify products, as well as the benefits and drawbacks of using it.
2. What is the Shopify buy button?
“Shopify buy button enables retailers to generate an embeddable product card and checkout that can be placed on any type of website,” according to Shopify. “Shopify creates the embed code for you, allowing you to present your products in the way you want.”
Although there are various ways to characterize this tool, it’s clear that the Shopify buy button is a plugin that you may put on your Shopify products/collections, as well as on any blogs/websites. It can display product images, descriptions, and prices while also allowing users to make purchases without leaving the site. It also displays all updates to a product’s details made in the Shopify admin. The button allows you to build a shortcut on your external sites that allow clients to see and purchase your products without having to navigate to a separate page to complete their order.
Let’s say you’re in the business of selling cosmetics. As a beauty blogger, you’re also an influencer. You create a WordPress blog article outlining the steps to having beautiful skin with a skin-care programme that includes your products. When someone reads your blog article, they have the option of purchasing your products by clicking on the purchasing button you’ve included in the post. They may place an order without ever leaving the blog or visiting your store.
Even better, all Shopify plans allow you to add a buy button sales channel. This button can also be used to establish checkout links. Then you may send it to your consumers by email, direct messaging, or a social media post. Last but not least, you may track the Shopify buy now button from your Shopify admin. Your Dashboard will show you when customers place orders for your products.