Integrating Custom Product Badges on Shopify: A Step-by-Step Guide

Shopify custom product badges offer a powerful, built-in solution to capture customer attention, highlight key product features, and drive conversions—without relying on third-party apps. Whether you’re promoting a seasonal bestseller, a trending item, or a product running low on stock, these Shopify product badges can enhance visibility and urgency across your storefront.

This blog dives into a code-focused guide on how to create and apply custom product labels natively in your Shopify theme. Let’s teach you how to insert Liquid code in Shopify for tags such as “New,” “Sale,” and “Only a Few Left.” You will know how to put in a low stock badge in Shopify, as it helps stir up interest and encourages customers to purchase.

Good design is more important than pure logic. We’ll explore how to use Shopify CSS styling to ensure your badges are eye-catching but aligned with your branding. Everything from setting up your grid to designing your online store is handled in the guide to ensure it looks and works great. By the end of this tutorial, you’ll have fully functional Shopify custom product badges that not only elevate user experience but also support your marketing goals—seamlessly integrated and performance-optimized.

Why Use Custom Product Badges in Shopify

With Shopify, companies can enhance their online store by adding Shopify custom product badges to improve both aesthetics and functionality. By using tags with pictures, important product details and promotions are obvious to shoppers and help them find what they want quickly. Whether you’re showcasing bestsellers, new arrivals, or special discounts, Shopify product badges draw immediate attention to what’s important. For example, using a low stock badge Shopify encourages urgency, while labels like “Limited Offer” or “Only a Few Left” can increase conversions through scarcity marketing. By integrating custom product labels directly into your theme using Liquid code Shopify, businesses can skip third-party apps and maintain faster load times, enhancing site performance.

Styling these badges with Shopify CSS styling ensures consistency with your branding while giving full control over design elements. With this design, your store pages are clean and unified which helps as you grow your Shopify store. Ultimately, using Shopify custom product badges helps shoppers find the right products faster and supports a more strategic shopping experience, without sacrificing design or speed.

Step 2: Creating the product-badges.liquid Snippet

• First, sort the information about your products.
• Assign tags such as “New”, “Sale” or “Limited” to products directly in Shopify admin.
• You can add products to collections that say “Bestseller”, “Clearance” or “Back in Stock”.
• Always ensure the details of each item, including its price, are entered correctly. They will automatically create Custom Product Badges for each product.

Example:

• Tag: New
• Collection: Bestseller
• Inventory: < 10 = “Low Stock” Badge
• Compare At Price > Price = “Sale” Badge

These inputs serve as the foundation for your badge logic.

Step 3: Adding CSS Styling for Custom Product Badges

• Add the CSS code to the proper area of your theme to display badges.
• Change the appearance of the storefront to reflect your brand’s colors and styles.

Customize the colors and styles to align with your Shopify store branding. This ensures your Custom Product Badges remain visually consistent with the rest of your site.

Step 4: Displaying the Badge Snippet on Product and Collection Pages

• Open Sections > product-template.liquid or Templates > product.liquid
• Insert this line where you want the badge to show:

{% render ‘product-badges’ %}

Collection/Product Card Badge Placement

• Open Snippets > product-card.liquid or equivalent
• Insert the badge snippet within the product card container:

{% render ‘product-badges’, card_product: card_product %}

Step 5: Testing, Troubleshooting & Optimization

• Test your store to see whether badges are applied correctly to the collections and products.
• Try running the program with merchandise that has a mix of tags, inventories and prices.
• Revise the design and placement of badges using the data collected from users and the system’s results.

Step 6: Output

Collection Page

Product page 

SEO Benefits of Using Custom Product Badges on Shopify

Besides making your site easier for customers to use, Custom Product Badges also enhance your SEO.

• Increasing the number of clicks on collection page listings
• Achieving this by displaying products more noticeably
• Encourage the use of tags and collections.
• Not letting your page or app become too large and complex

With Shopify Liquid, you can add badges in your theme to control SEO and reduce page loading time.

Conclusion

Use Shopify custom product badges on your own without relying on third-party apps to gain complete control over design, performance, and flexibility. By using native Liquid code in Shopify, you can easily create visually striking Shopify product badges that blend seamlessly with your store’s aesthetic. Whether it’s a low stock badge on Shopify, a “Best Seller,” or “New Arrival” tag, these custom product labels draw attention and drive action. As a result, your Shopify product pages get better and your site’s performance is not affected while urgency is signalled to potential customers. Moreover, this makes it so some application features are accessible even when internet connection is weak.

With Shopify CSS styling, you can fully customize badge colors, shapes, and animations to match your brand, helping your store stand out. Using this approach means your pages load faster and compatibility problems are FTPEd out since you own everything. By creating and managing Shopify custom product badges through Liquid and CSS, merchants can craft an optimized, UX-focused, and high-performing store that increases conversions and boosts customer engagement, all while keeping complete control in their hands.

Looking to scale your Shopify store with custom themes and advanced features like Custom Product Badges? Our Shopify experts can help you design, develop, and optimize your store for performance and sales.

Contact us today to elevate your product pages with professional-grade customization