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Points to Remember in UI/UX Design of the Wholesale Stores for Clients

1. Quickread

A wholesale business is an excellent method to get your Shopify store off the ground or to extend an existing one. Perhaps you’ve been approached by companies interested in purchasing your products in bulk. Or perhaps you’d like to broaden your market. Starting with a Shopify wholesale store is a fantastic idea. That isn’t to imply you won’t face challenges. When it comes to designing wholesale stores on Shopify, here’s everything you need to know.
The user journey comprises the following steps:
  • Website discovery
  • Product search and browse
  • Product page
  • Cart
  • Checkout
  • Confirmation
This post will go through these critical phases in the user journey and how eCommerce designers may make the customer’s experience pleasurable, simple, and hassle-free.

2. Website discovery

2.1 Position the Brand Clearly

In as little as 50 milliseconds, visitors establish first impressions of a website. An eCommerce website must capture the user’s attention by displaying what it offers and where it fits into the wider market clearly and quickly.
A website for a premium jewelry business, for example, would most certainly look and feel considerably different than one for a budget-conscious large box store. You may express your store’s brand quality by utilizing attractive fonts, a smart color palette, and stylish product images.

2.2 Show Relevant Calls to Action

When a user arrives at your home page, greet them with relevant content and precise calls to action (CTAs). A huge banner image that relates to the current season or a special event, coupled with a suitable CTA, assists the consumer in progressing to the next stage in the purchasing process. Avoid using general terms like “get started” in CTAs because they don’t properly convey to the user what happens next.
During the festive season create an effective CTA to help users who are shopping for presents. Instead of using a generic term, utilize words like “Shop Gifts,” which make it obvious that the customer will be led to a section of the site with gift options.

2.3 Tailor Landing Pages for SEO

eCommerce businesses may acquire visitors who are on a mission to discover a certain product by linking their search keywords from search engines like Google to specialized landing pages.
When a user searches for anything, there is a strong probability they intend to purchase it. Creating a personalized landing page for popular product search keywords enhances the likelihood of a store making a sale (and maybe a new customer).

3. Product search and browse

3.1 Provide On-site Search

While it may appear to be a simple feature, many websites still do not provide a site-wide search, or if they do, it is not well optimized. On-site search, on the other hand, is critical to a positive eCommerce buying experience.
According to Invesp, 60% of internet transactions are not made on the spur of the moment. People frequently know exactly what they want, and putting their request into an eCommerce website’s search bar—for example, a product name or model number—is considerably faster than browsing through menu alternatives.
Additional tools such as predictive search and autocomplete assist users in rapidly seeing alternatives. With a search box that dynamically refreshes with quick links to products and popular recommended queries, Apple employs this strategy.

3.2 Inspire Visitors in Discovery Mode

While many shoppers have a specific item in mind, this is not the case for all visits. There are five categories of eCommerce shoppers, according to Nielsen Norman, one of which is the “browser.” Browsers aren’t always seeking a specific item. Instead, they are taking their time to look around to see if they can discover anything fascinating
eCommerce websites may help shoppers in discovery mode by displaying new or best-selling goods and allowing them to browse product categories easily and quickly.

3.3 Use Filters and Faceted Search

Filtering is used in faceted search, but it goes a step further by allowing users to pick several attributes at once.
When establishing filters, instead of restricting selections to generic criteria like size, color, or price, include specialized filters for categories relevant to the items being sold. These criteria may include things like fit or fabric for apparel, fonts or occasion for invites, and screen size or processor for electronics.
When a user adds filters, the user should be able to see what filters have been applied right away in the UI. The user should also be able to quickly delete any filters that have been applied.

4. Product page

4.1 Prominently Display Primary Actions

The customer should never be confused about how to accomplish anything crucial, such as adding a product to their shopping basket. Display main actions such as “add to cart” or “buy now” as buttons and place them in a prominent area on the screen in relation to the rest of the information.

4.2 Provide Detailed Product Information

Display high-quality, professional images and thorough product descriptions to assist consumers in understanding the product.
Use progressive disclosure and visual hierarchy to provide the user with the appropriate amount of information as needed. Provide the most critical information first, then add details farther down the page for people who want to learn more.
Divide long descriptions into sections, such as summary, sizes/dimensions, specific characteristics, and shipping details. Using expand/collapse navigation for additional sections keeps the user from being overwhelmed.

4.3 Build Customer Trust

Customers should not be left in the dark about delivery options, product availability, and return policies. Making sure all of this information is easily accessible promotes consumer confidence and trust, which may help drive a reluctant customer toward a purchase. Knowing whether or not they can return anything allows consumers to make better-informed decisions.

4.4 Add Social Prooft

Social proof is a notion that asserts that individuals are influenced by the actions of others. Dr. Robert Cialdini’s (a renowned researcher in the science of influence) principles of persuasion include this notion, which has been proven to work.
By including customer ratings, reviews, and comments, eCommerce businesses can boost buyer confidence. Amazon products frequently contain thousands of reviews, and customers can sort them by star rating level.

5. Cart

5.3 Show a Clear Order Summary

Show the consumer a clear and simple order summary that contains the goods purchased, the amount and price of each item, and the order total before they complete their purchase. Allow the user to edit any products they wish to update or delete, and include a shipment summary to minimize shipping bill surprises.

6. Checkout

6.1 Let Users Check Out as Guests

Almost 40% of the money spent on eCommerce is spent on impulse purchases. Allow purchasers to check out as guests to save the added step of creating an account or checking in. Simple integration to establish an account during the check-out-as-guest procedure may convert some visitors to account users.
Allow people to check out as guests while simultaneously allowing them to sign in or register. Having several options in a single form not only removes potential purchasing barriers for those who want to check out fast, but it also allows users who want to join up to do so.

6.2 Provide Visual Feedback During the Checkout Process

Including a progress indicator in the checkout process helps customers understand where they are in the process and how much work remains.
Apple displays each stage of the process and allows the user to browse between them by utilizing the progress links. The user’s progress is stored, so he or she does not lose anything while switching between steps.

6.3 Use Common Payment Methods

In addition to accepting major credit cards, accepting alternative popular payment options such as PayPal may boost conversion for purchasers who do not want to give their credit card information.

7. Order Confirmation

7.1 Display a Detailed Order Confirmation After Purchase

Once the consumer has completed the purchase, provide them with proof of successful payment processing as well as delivery data such as an address, delivery method, and estimated delivery date.
This Amazon confirmation email concept includes the order number, an overview of purchased products, a shipment date, and some recommendations for future purchases.

7.2 Send Order and Shipping Updates via Email

Aside from the confirmation screen, sending a confirmation email keeps the user up to date on the status of their transaction. While all customers should receive an email confirmation, this is especially useful when users check out as guests and do not have an account on the website to view their previous orders.
Send an update if anything changes with the order, such as a delivery delay. Send an email update with the tracking number once the item has shipped.

8. Some other things to consider

8.1 Product pricing display

The pricing display is another kink in the UX design of wholesale sites. While B2C pricing is generally clear, many wholesalers provide a variety of pricing options for their products, including base cost, retail price, sale, and wholesale. Designers must ensure that these versions are communicated to the user clearly and without ambiguity.
The pricing display is another kink in the UX design of wholesale sites. While B2C pricing is generally clear, many wholesalers provide a variety of pricing options for their products, including base cost, retail price, sale, and wholesale. Designers must ensure that these versions are communicated to the user clearly and without ambiguity.

8.2 Integrate with the digital ecosystem

Speaking of a massive product catalog, it’s critical that the experience you create integrates seamlessly with your client’s inventory management software as well as the rest of its current digital infrastructure.
This generally entails a smooth integration with your client’s ERP and CRM, with the latter being especially crucial given that the majority of B2B transactions are continuous engagements.

9. Summary

While B2B and B2C websites share many similarities, B2B audiences have different demands than consumer audiences. When creating a B2B website, be sure to support a complicated purchasing cycle with content that speaks to your audience throughout the decision-making process. Include information that appeals to both end-users and buying decision-makers, and clearly indicate how your goods connect with other popular industry solutions. Communicate your price (or realistic sample costs) and assist consumers in finding items that meet the demands specific to small businesses.

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