• Landing Page
  • Line Item Property
  • Mobile Version
  • Navigation
  • Payment Processor
  • Payment Gateway
  • PhP
  • Product Page
  • Product Type
  • Responsive Design
  • Sales Channels
  • Search Engine Optimization (SEO)
  • Shopping Cart Abandonment
  • Showrooming
  • Software as a service (SaaS)
  • Staff Account
  • Storefront
  • Tag
  • Theme
  • Unsubscribe
  • User Interface (UI)
  • User Experience (UX)
  • Variants
  • Vendor
  • XML
  • Wishlists
  • Barrier to Entry
  • Brand Equity
  • Branding
  • Business Operations
  • Business Proposal
  • Cash Flow Statement
  • Competitive Analysis
  • Conversational Commerce
  • Direct Marketing
  • Distribution Channel
  • Doing Business As (DBA)
  • Employer Identification Number (EIN)
  • Enterprise Resource Planning (ERP)
  • FOB Shipping Point
  • Green Marketing
  • Gross Profit
  • Petty Cash
  • Postage
  • Outsourcing
  • Organizational Structure
  • Trademark
  • Target Market
  • Telemarketing
  • Upselling
  • Venture Capital
  • Variable Cost
  • Warehousing
  • Geo redundancy
  • Acid-Test Ratio
  • Admin
  • Check out
  • Return On Assets
  • Sales Tax
  • Return on Investment (ROI)
  • Resource Management
  • Partnership
  • Patents
  • Nonprofit Corporation
  • Non-Compete Agreement
  • Non-disclosure Agreement (NDA)
  • Material Requirements Planning (MRP)
  • Startup
  • Long-term growth
  • Mergers and Acquisitions (M&A)
  • Mission Statement
  • Media Planning
  • Last In First Out (LIFO)
  • Leveraged Buyout (LBO)
  • Loss Leader Pricing
  • Key Performance Indicator (KPI)
  • Joint Venture
  • Income Statement
  • Importing
  • Inventory
  • Intangible Asset
  • Intellectual Property
  • Affiliate Marketing
  • Gross Profit
  • Guerrilla Marketing
  • Financial Statement
  • First in First Out (FIFO)
  • Focus Group
  • Fiscal Year
  • Fixed Cost
  • Exporting
  • Capital Expenditure (CAPEX)
  • Customer Lifetime Value (CLV)
  • Balance Sheet
  • Bitcoin
  • Barcode
  • Break-Even Analysis
  • Business Incubator
  • Benchmarking
  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Bill of Lading
  • Buyer Persona
  • Business Plans
  • Accrual Accounting
  • Accounting Cycle
  • Login
  • Wholesale
  • Cyber Monday
  • Keyword Ranking
  • Metrics
  • Mobile Commerce
  • Page Rank
  • Pay-Per-Click (PPC) Marketing
  • Banners
  • Etailing
  • Phishing
  • Pop-up-ad
  • Search Engine
  • URL (universal resource location)
  • Web Browser
  • Web Design
  • Web Hosting
  • Auto Responder
  • Basket
  • Channel Conflict
  • Commerce Service Provider (CSP)
  • Cost-per-click (CPC)
  • Digital Cash
  • Disintermediation
  • Electronic Wallet
  • Merchant Accounts
  • Merchant Identification Number
  • Micropayment
  • Network Effects
  • Payment Threshold
  • Promo Code (or Discount Code)
  • Reciprocal links
  • Third Party Payment Processor
  • Headline
  • CPM
  • Daily budget
  • Mobile ad
  • Ad Rank
  • Quality Score
  • Terms and Conditions
  • Privacy policy
  • Invoice
  • Brokerage
  • Shopping cart software
  • Card Security Code
  • Package delivery
  • Courier
  • Online locator service
  • Sales Receipt
  • Packaging
  • Tax
  • Online advertising
  • Ad blocking
  • Advertising revenue
  • Credit card
  • Debit Card
  • Cash on delivery
  • Internet Banking
  • Payment terminal
  • Point of sale
  • Alt Text
  • Compression
  • Black Friday
  • Child Product
  • Email Marketing
  • Group Products
  • One Step Checkout
  • Order Confirmation Page
  • Order History
  • Promotions
  • Web Designer
  • Social Commerce
  • Pricing Rules
  • Multi-Step Checkout
  • Mobile Websites
  • Guest Checkout
  • Free Shipping Day
  • Flat Rate Shipping
  • Catalog Pricing Rules
  • B2B2C (Business to Business to Consumer)
  • 3rd Party Logistics (3PL)
  • Flash sales
  • Price
  • Direct debit
  • Online shopping
  • Omnichannel
  • 301 Redirect
  • Average Order Value
  • Average Time on Site
  • Cohort Analysis
  • Discount rate
  • Keyword stuffing
  • Open rate
  • Partial shipment
  • Recurring payment
  • Third-party payment processor
  • Web analytics
  • Click and Collect
  • Clienteling
  • Contactless Payments
  • Endless Aisle
  • EPOS
  • High Speed Retail
  • Keystone Pricing
  • Layaway / Lay-By
  • Leveraged Buy-Out
  • Markdown
  • Mobile Payments
  • Mobile Shopping
  • Planogram
  • Pop-Up Store
  • Self-Serve
  • Shrinkage
  • Webrooming
  • 302 Redirect
  • Article Marketing
  • Backlinks
  • Brand Loyalty
  • Click-Through Rate
  • Closed Loop Marketing
  • Competition-Oriented Pricing
  • Publicity
  • Testimonials
  • Department Stores
  • Big Box Store
  • Discount Stores
  • Business Model
  • Dealer
  • Consultant
  • Catalog
  • Purchase frequency
  • Business Goal
  • Market analysis
  • Marketing plan
  • Financial plan
  • Equipment
  • Business Licenses
  • Electronic newsletters
  • Coupons
  • Manufacturer dependency
  • Profitable customers
  • Shadow Anchor
  • Limited Partnership
  • Pros & Cons
  • Fulfillment centers
  • Liability
  • Market Positioning
  • Negative Personas
  • Cash flow management
  • Exploratory market research
  • State Business Licenses
  • Billing
  • Public Relations (PR)
  • Copyright
  • Trade secret
  • Corporate Sponsorship
  • Professional Company/Professional Limited Liability Company (PC/PLLC)
  • Legal
  • Account
  • Manual payment methods
  • Alternative payment methods
  • Abandoned checkouts
  • Point of origin
  • Freight rate
  • Package
  • Packing slips
  • Labeling
  • Apple Wallet
  • Product return
  • E-services
  • Shipping update
  • Refund policy
  • Shipping policy
  • Payroll management
  • Quality
  • Financial resources
  • Shares
  • A/B Testing
  • Abandoned Cart Email
  • AJAX cart
  • App
  • Article: An individual blog post
  • Blog
  • Brick-and-Mortar
  • Buy Button
  • Carrier
  • Cart Page
  • Collection
  • Conversion Rate
  • Cookie
  • Cascading Style Sheets (CSS)
  • Comma Separated Values (CSV)
  • Call to Action (CTA)
  • Dashboard
  • Draft Orders
  • Dropshipping
  • Front- End Developer
  • Fulfillment
  • Handle
  • Hypertext Markup Language (HTML)
  • Home Page
  • JavaScript
  • Product Life Cycle
  • Product Positioning
  • Profit Margin
  • Prospecting
  • Purchase Order
  • Retail
  • Small Business
  • Sole Proprietorship
  • Stock Keeping Unit (SKU)
  • Subchapter S Corporation (S Corp)
  • Tariff
  • Tax Identification Number (TIN)
  • Trade Show
  • Unique Selling Proposition (USP)
  • Universal Product Code (UPC)
  • Working Capital
  • Address Verification System (AVS)
  • Affiliate
  • Affiliate Links
  • Application Programming Interface (API)
  • Authorization
  • Authorized Distributor
  • Authorized Retailer
  • Staff
  • Bing
  • Copycat
  • Bootstrapping
  • Indirect Cost
  • Bounce Rate
  • Strategic partnership
  • Business Structure
  • Payment Processor
  • Brick & Click Store
  • End User
  • Confirmed Shipping Address
  • Canonicalization
  • Canonical URL
  • Capture
  • Chargeback
  • Customer Relationship Management (CRM)
  • Database
  • Delivery Confirmation (DC)
  • Directories
  • Second-level domains
  • Distributors
  • Domain
  • Dutch Auction
  • eBay
  • Expedited Shipping
  • Fraud
  • Google
  • Google Keyword Tool
  • Google Trends
  • Landing Pages
  • Limited Liability Company (LLC)
  • Linking Root Domains
  • Per-Order Fee
  • Liquidator
  • Listing Fees
  • Logistics
  • Long Tail
  • Long-Tail Variations
  • Long-Tail Traffic
  • Manufacturer
  • Manufacturer’s Suggested Retail Price (MSRP)
  • MAP Pricing
  • Margins
  • Meta Tags
  • Minimum Order Size
  • Multi-Channel Retailing
  • Multivariate Testing
  • Net Profit
  • Net Terms
  • Niche
  • Preferred Supplier
  • Open Site Explorer
  • Order Fulfillment
  • Organic
  • Outsource
  • PageRank
  • Pay Per Click (PPC)
  • Reseller
  • Restocking Fees
  • Retailer
  • Quantitative Metrics
  • Qualitative Metrics
  • Search Engine Marketing (SEM)
  • Search Engine Results Page (SERP)
  • Shipping
  • Social Media Marketing
  • Split Testing
  • Supply Chain
  • Tracking Number
  • Traffic
  • Value Added Tax (VAT)
  • Vertical
  • VoIP
  • Wholesale Price
  • Digital wallet
  • Email template
  • Home card
  • Item
  • Merchant
  • Merchandising
  • Payment method
  • Payment service provider
  • Pick up
  • pop-up shop
  • Product
  • Store
  • Template
  • Timeline
  • online store
  • Shopify
  • Accounts receivable
  • Advertising
  • Angel Investor
  • Accounts payable
  • Business License
  • Cash flow
  • Customer retention
  • Cost-Benefit analysis
  • Cash basis accounting
  • Crowdfunding
  • Corporation
  • Customer
  • Cross-selling
  • Competitive intelligence
  • Consignment
  • Customer segmentation
  • Capital Expenditure (CAPEX)
  • Customer Lifetime Value
  • Corporate Culture
  • Contribution Margin
  • Customer Service
  • Dead Stock
  • Direct Mail
  • Discounted Cash Flow (DCF)
  • Economies of Scope
  • ePacket
  • Ecommerce
  • Human Resource Management
  • Management Information Systems (MIS)
  • Press Release
  • Program Evaluation Review Technique (PERT)
  • Research and Development (R&D)
  • Telecommuting
  • Word of Mouth Marketing
  • Website
  • Brand
  • Purchasing
  • Business
  • Debt-to-Equity Ratio
  • Social Entrepreneurship
  • Payment Card Industry
  • Overhead
  • Acquiring Bank
  • Sales
  • Marketing
  • Hardware
  • Software
  • Pricing
  • cost
  • Payment provider
  • Billing cycle
  • Transaction Cost
  • Price Change
  • Activity feed
  • Notifications
  • Cards
  • Menu
  • Loan
  • Maximum Loan amount
  • Remit
  • Remittance
  • Interest
  • Total to remit
  • Referral marketing
  • Gift Cards
  • Upgrade
  • Settings
  • Expiration Date
  • Online checkout
  • Customizing
  • Background
  • Test
  • Gateway
  • Delete
  • Activate
  • Community
  • Design
  • Postage rate
  • Platform
  • Weblog
  • Stock
  • Visitors
  • Domain
  • Record
  • CNAME record
  • Domain Name System (DNS)
  • Domain name
  • Domain provider
  • Email forwarding
  • IP address
  • MX record
  • Primary domain
  • Root domain
  • SSL certificate
  • Subdirectory
  • Subdomain
  • Top-level
  • TXT record
  • WHOIS Privacy
  • Sitemaps
  • Checklist
  • Dimensional weight
  • Label
  • Finance
  • Warranty
  • Adapter
  • Power Cable
  • USB
  • Accessories
  • Coupon
  • Service Charge
  • Interest Rate
  • postage rates
  • Order
  • Report
  • Retail
  • Badges
  • Personally identifiable information (PII)
  • Partial payment
  • Holistic
  • Smartphone
  • Premium
  • Filtering
  • Sorting
  • Index
  • Icon
  • Preference
  • Title
  • Backward-compatibility
  • Markup
  • PDF
  • Favicon
  • Sidebar
  • Snippets
  • Slideshow
  • Logo
  • Newsletter
  • Footer
  • Header
  • Placeholder
  • Categorie
  • Style
  • Format
  • menu bar
  • Heading
  • Menu
  • Submenu
  • Wish list
  • sold out
  • Interpolation
  • Translation keys
  • Cheque
  • Creditor
  • Gallery
  • Web host
  • Revenue
  • Campaign
  • Bounty
  • Merchant
  • Downgrade
  • Development
  • Walkthrough
  • Timezone
  • Order ID
  • Guest
  • Domestic
  • Capturing payments
  • Tax regions
  • Website tracking
  • Refund an entire order
  • Publish
  • Return Shipping Labels
  • Requirements
  • Recipients
  • Webhooks
  • File
  • Terms of service
  • Marketing campaigns
  • Analytics
  • Customer perspective
  • GraphQL
  • Curl
  • HTTP
  • Embedded app
  • Workflow API
  • Rate limiting
  • Certificate Signing Request (CSR)
  • POST request
  • ApplicationCharge
  • ApplicationCredit
  • Changelog
  • Investor
  • Fraud Analyst
  • Repositories
  • Social meta tags
  • Co-branding
  • Revenue sharing
  • Shopify Gold
  • Rich-text editor
  • Transfer
  • Local Tax
  • Bookkeeping
  • Business Credit Card
  • Business savings account
  • Business bank account
  • Schema
  • World Wide Web
  • Web page
  • Content Management System (CMS)
  • Web Server
  • Comments section
  • Version
  • Redirect
  • ScriptTag
  • MasterPage
  • Page sections
  • Content sections
  • Interface
  • Checkout page
  • Animation
  • Skills
  • Ping
  • Implementation
  • Specification
  • Policy
  • JavaScript Object Notation (JSON)
  • Timestamp
  • Session
  • Quantity
  • User
  • Entrepreneur
  • Tactic
  • Gross Sales
  • Net sale
  • Line-item discounts
  • Redemption value
  • Net Change
  • Content Delivery Networks (CDNs)
  • W3C Markup Validation Service
  • Metafield
  • Ruby
  • SEC filing
  • Plugin
  • PCI compliancy
  • End-to-End Solution
  • Theme
  • Sections
  • Theme Editor
  • Sales Channels
  • Tags
  • Collections
  • Collection Page
  • Collection Lists
  • Cart Page
  • 404 Page
  • Static Page
  • Checkout Page
  • Liquid
  • Discount Codes
  • .Shipping Zones
  • Retail
  • Merchandising
  • Entrepreneurship
  • Sole proprietorship
  • Inventory management
  • Branding
  • Enterprise resource planning (ERP)
  • SKU
  • Crowdfunding
  • USP
  • Anchor stores
  • Human Resources (HR)
  • Inventory Turnover
  • Limited Liability Company (LLC)
  • Logistics
  • Manufacturing
  • Marginal Cost
  • Market Research
  • Market segmentation
  • Merchandising
  • Niche market
  • Odd Even pricing
  • Operating expenses
  • Opportunity cost
  • Outdoor Advertising
  • Overhead Costs
  • Private label
  • Product life cycle
  • Fund
  • Custodian
  • Disbursement
  • Audit
  • Investors
  • Firm
  • Shareholder
  • Stockholders
  • Unsaleable
  • Social media
  • Usability
  • Wholesaler
  • WP Engine
  • Elasticity
  • Groove Commerce
  • .Shopify Blog
  • E-Commerce Times
  • Shopify Forum
  • Webmaster World
  • Moz
  • Majestic
  • Paypal
  • Stripe
  • Conversion
  • Cookies
  • Transaction
  • Brand Board
  • Gross Merchandise Volume
  • Liquidity
  • Market Liquidity
  • Accounting Liquidity
  • Depositors
  • Overtrading
  • Gearing Ratio
  • Liquidation
  • Enterprise
  • Executive Summary
  • Workforce
  • Employment
  • Contract
  • Payment
  • Barter
  • Economics
  • Economy
  • GDP
  • Trade
  • Sale
  • Money
  • Medium Of Exchange
  • Money Supply
  • Currency
  • Transportation
  • Finance
  • Insurance
  • Drop Shippers
  • Debt to Equity Ratio
  • Equity
  • Capital Structure
  • Wealth
  • Partnership
  • General partnership
  • Debts
  • Broker
  • Agent
  • Production
  • Supplier
  • Business Venture
  • Business Entity
  • Unlimited Liability
  • Trade Name
  • Legal Liability
  • Product Liability
  • Limited Company
  • Public Limited Company
  • Sole Trader
  • Traditional Partnership
  • Incorporation
  • Tax Return
  • Financial statements
  • Sales Record
  • Tax Credits
  • Assets
  • Refund
  • Point Of Purchase
  • Single Ownership
  • No sharing of Profit and Loss
  • One man’s capital
  • Less Legal Formalities
  • One man Control
  • corporate tax
  • Income Tax
  • Franchises
  • Monopoly
  • Final Good
  • Consumer
  • Delivery
  • Retail Store
  • Service
  • Resources
  • Raw Materials
  • Wages
  • Financial Capital
  • Capital Asset
  • Goodwill
  • Privately owned
  • Profitability
  • Stock Market
  • Net Income
  • Gross Income
  • Operating Profit
  • Gross Margin
  • Operating expenses
  • Net margin
  • Dividend
  • Record Date
  • Operating Income
  • Accrued expenses
  • Break Even Point
  • Payout refers
  • Capital Investment
  • Angel Investors
  • Lender
  • Borrower
  • Accredited Investor
  • Investment
  • Accounting
  • Cash flow
  • Economic value
  • Market Value
  • Value-in-use
  • Investment Value
  • Accountancy
  • Fair Value
  • Financial Analyst
  • Management accounting
  • Private equity
  • Business management tools
  • Direct marketing
  • Brochures
  • Flyer
  • Post cards
  • E-mail
  • Targeted online display ads
  • Profit Margin
  • Gross profit margin
  • The net profit margin
  • Zip Code
  • Income
  • Billboard
  • Existing Revenue
  • Exit Strategy
  • A viable business plan
  • A Lawyer
  • An accountant
  • Short Term Liability
  • Angel Network
  • Directmail
  • Magazines
  • Conversational commerce
  • Word of Mouth Marketing
  • Just Starting
  • Gaining Traction
  • Markup
  • Manufacturing
  • Make To Stock
  • Make To Order
  • Make To Assemble
  • Quality Control
  • Tariff
  • Excise
  • Indirect Tax
  • Direct Tax
  • GST
  • Tax Revenue
  • Consumption Tax
  • Capital Gain
  • Funding
  • Taxpayer
  • Tax Holiday
  • Current Liabilities
  • Current Assets
  • Liquid Assets
  • Finished goods
  • Cash Conversion Sales
  • Liquidity Risk
  • Free Trade
  • Marketing
  • Fixed Capital
  • Investment
  • Foreign Direct Investment (FDI)
  • Market Segmentation
  • Purchase Order
  • Operating Agreement
  • Mail Order Business
  • Online Banking
  • Mobile banking
  • Telephone Banking
  • Electronic Bill Payment
  • Accounting
  • Electronic Fund Transfer
  • Circulating Capital
  • Factors Of Production
  • Human Capital
  • Market Failure
  • Marketing Strategy
  • Capital Goods
  • Consumer Goods
  • Import Quota
  • Guarantee
  • Money Back Guarantee
  • Commodity
  • Purchasing Power
  • Inflation
  • Price Level
  • Return On Capital
  • Bondholder
  • Backorder
  • Brick and Mortar
  • Commission
  • Protectionism
  • Return On Investment
  • ERP
  • Rate Of Return
  • Seed money
  • Equity Stake
  • Universal Product Code
  • Private Label
  • Etailers
  • Sales Prospecting
  • Inbound Marketing
  • Outbound Marketing
  • Search Engine Marketing
  • Vendor
  • Retail Sales
  • Marketplace
  • Warehouse Club
  • Warehouse Store
  • Global Marketing
  • Green Marketing
  • Anchor Store
  • Event Marketing
  • Product Positioning
  • Long Term Asset
  • Bargain
  • Distribution Channel
  • Ultimate Consumer
  • MR
  • A direct channel of distribution
  • Indirect Channel Of Distribution
  • Brand Equity
  • TIN
  • EIN
  • ATIN
  • USP
  • Trade Show
  • Greenwashing
  • Storage
  • Procurement
  • Advisors
  • Reinvestment
  • Digital Currency
  • Competitors
  • Earnings
  • Retention strategies
  • Barrier to Entry
  • Economies of Scale
  • Patent
  • Brand Planning
  • Account Manager
  • Opportunity cost
  • Sales Campaigns
  • Business Accelerators
  • Branding
  • Grocery Stores
  • Reputation
  • Customer Relationships
  • Licensing Agreement
  • Sponsorship
  • Small Business
  • Bureaucracy
  • Shippers
  • Carrier
  • Purchaser
  • Spreadsheet
  • Marginal Cost
  • Average Cost
  • Staff
  • Copycat
  • Indirect Cost
  • Strategic partnership
  • Payment Processor
  • End User
  • Cash float
  • Landing Page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link.

    Line Item Property

    Line item properties are used to collect additional customization information about an item added to the cart, from the buyer, on the Product Page.

    Mobile Version

    An operating system, application or website that is specialized for the small screens on smartphones.


    That which facilitates movement from one Web page to another Web page by clicking or tapping buttons and menus.

    Payment Processor

    A payment processor is a company (often a third party) appointed by a merchant to handle transactions from various channels such as credit cards and debit cards for merchant acquiring banks. They are usually broken down into two types: front-end and back-end.

    Payment Gateway

    A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-business.


    Hypertext Preprocessor (or simply PHP) is a general-purpose programming language originally designed for web development.

    Product Page

    A product page is what defines the features, manufacturer, uses and a lot more, about a certain product, in ecommerce. It is a page on an ecommerce website that defines a product in its entirety. This allows the users to look deeply into what a product offers and how it will benefit them once they buy it.

    Product Type

    Product type is a group of products which fulfill a similar need for a market segment or market as a whole. Product type can also be defined as set of common specific characteristics in products or goods.

    Responsive Design

    Responsive Web design is an approach that suggests that design and development should respond to the user\'s behavior and environment based on screen size, platform and orientation.

    Sales Channels

    It is a way of bringing products or services to market so that they can be purchased by consumers.

    Search Engine Optimization (SEO)

    Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

    Shopping Cart Abandonment

    Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase.


    Showrooming is the practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting, and then buying it online, sometimes at a lower price.

    Software as a service (SaaS)

    Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.

    Staff Account

    Each staff member can have their own account set up with their profile, services, and calendar under your company\'s brand.


    An electronic storefront is an e-commerce solution for merchants who want to host a website that advertises their products or services and for which consumer transactions are generated online.


    A tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, database record, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching.


    A theme is a template that determines the way that your online store looks and feels.


    To unsubscribe means to cancel a service or to remove oneself from a digital mailing list. These features help to provide an option for those who do not want to receive further emails or communications about a company or its products or services.

    User Interface (UI)

    Visual part of computer application or operating system through which a user interacts with a computer or a software.

    User Experience (UX)

    User Experience (UX) is a person\'s emotions and attitudes about using a particular product, system or service.


    A variant of a particular thing is something that has a different form to that thing, although it is related to it.


    A vendor, also known as a supplier, is an individual or company that sells goods or services to someone else in the economic production chain.


    Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.


    A wishlist is an eCommerce feature that allows shoppers to create personalized collections of products they want to buy and save them in their user account for future reference. Wishlists signify a customer\'s interest in a product without an immediate intent to purchase.

    Barrier to Entry

    A barrier to entry is a high cost or other type of barrier that prevents a business startup from entering a market and competing with other businesses.

    Brand Equity

    Brand equity is a marketing term that describes a brand\'s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity.


    The process involved in creating a unique name and image for a product in the consumers\' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

    Business Operations

    Everything that happens within a company to keep it running and earning money is referred to collectively as business operations.

    Business Proposal

    A business proposal is a document that\'s designed to persuade an organization to buy a product or service.

    Cash Flow Statement

    The cash flow statement, is a financial statement that summarizes the amount of cash and cash equivalents entering and leaving a company.

    Competitive Analysis

    Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

    Conversational Commerce

    Conversational commerce is an automated technology, powered by rules and sometimes artificial intelligence, that enables online shoppers and brands to interact with one another via chat and voice interfaces.

    Direct Marketing

    Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman.

    Distribution Channel

    The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.

    Doing Business As (DBA)

    DBA is simply operating a business using a name that is different from the name of the business owner. For some states, Doing Business As is also referred to as “Fictitious Name Filing” because it uses a fictitious name that is not the same as the legal name of the company if it is a corporation.

    Employer Identification Number (EIN)

    An Employer Identification Number (EIN) is a unique identification number that is assigned to a business entity so that it can easily be identified by the Internal Revenue Service (IRS). It is commonly used by employers for the purpose of reporting taxes.

    Enterprise Resource Planning (ERP)

    Enterprise resource planning (ERP) is a process used by companies to manage and integrate the important parts of their businesses.An ERP software system can also integrate planning, purchasing inventory, sales, marketing, finance, human resources, and more.

    FOB Shipping Point

    The term means that the buyer takes delivery of goods being shipped to it by a supplier once the goods leave the supplier\'s shipping dock.

    Green Marketing

    Green marketing is the marketing of products that are presumed to be environmentally safe.

    Gross Profit

    Gross profit is the profit a company makes after deducting the costs associated with making and selling its products, or the costs associated with providing its services.

    Petty Cash

    A petty cash fund is a small amount of cash kept on hand to pay for minor expenses, such as office supplies or reimbursements.


    Postage is the fee collected by a shipping company (like the USPS or Canada Post) to ship a parcel or letter by mail. Postage may be represented by a stamp or a shipping label.


    Outsourcing is a business practice in which a company hires another company or an individual to perform tasks, handle operations or provide services that are either usually executed or had previously been done by the company\'s own employees.

    Organizational Structure

    An organizational structure is a system that outlines how certain activities are directed in order to achieve the goals of an organization. These activities can include rules, roles, and responsibilities.


    A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks.

    Target Market

    A target market is a group of consumers or organizations most likely to buy a company’s products or services.


    Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.


    Upselling is a sales technique aimed at persuading customers to purchase a more expensive, upgraded or premium version of the chosen item or other add-ons for the purpose of making a larger sale.

    Venture Capital

    Venture capital is financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential.

    Variable Cost

    Variable costs are costs that change as the quantity of the good or service that a business produces changes.Variable costs are the sum of marginal costs over all units produced.


    Warehousing is the storing of physical goods before they are sold. Warehouses safely and securely store products in an organized way to track where items are located, when they arrived, how long they have been there, and the quantity on hand.

    Geo redundancy

    Geo-redundancy will help keep your data safe. Geo redundancy will replicate your data and store this backup data in a separate physical location just in case one site fails.

    Acid-Test Ratio

    The acid-test ratio uses a firm\'s balance sheet data as an indicator of whether it has sufficient short-term assets to cover its short-term liabilities.


    An administrator is a person who ensures that an organization operates efficiently. Their specific duties depend on the type of company, organization, or entity where they work.

    Check out

    The Part of the process of online shopping in which the customer enters delivery information and pays for the item.

    Return On Assets

    The return on assets (ROA) shows the percentage of how profitable a company\'s assets are in generating revenue.

    Sales Tax

    A sales tax is a consumption tax imposed by the government on the sale of goods and services. A conventional sales tax is levied at the point of sale, collected by the retailer, and passed on to the government.

    Return on Investment (ROI)

    ROI measures the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company\'s profitability or to compare the efficiency of different investments.

    Resource Management

    Resource management is the efficient and effective development of an organization\'s resources when they are needed. Such resources may include the financial resources, inventory, human skills, production resources, or information technology (IT) and natural resources.


    A type of business organization in which two or more individuals pool money, skills, and other resources, and share profit and loss in accordance with terms of the partnership agreement.


    Patents are a right granted to an inventor that allows them to exclude all others from making, using, or selling their invention for 20 years.

    Nonprofit Corporation

    A nonprofit corporation is an organization formed to serve the public good, such as for charitable, religious, educational, or other public service reasons, rather than purely for the creation of profit itself, as businesses aim to do.

    Non-Compete Agreement

    A non-compete agreement is a contract between an employee and an employer in which the employee agrees not to enter into competition with the employer during or after employment.

    Non-disclosure Agreement (NDA)

    A NDA, is a legal contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to or by third parties.

    Material Requirements Planning (MRP)

    Material requirements planning (MRP) is a system for calculating the materials and components needed to manufacture a product.


    A startup is a company that is in the first stage of its operations. These companies are often initially bankrolled by their entrepreneurial founders .

    Long-term growth

    Long-term growth (LTG) is an investment strategy that aims to increase the value of a portfolio over a multi-year time frame.

    Mergers and Acquisitions (M&A)

    Mergers and acquisitions (M&A) are transactions in which the ownership of companies, other business organizations, or their operating units are transferred or consolidated with other entities.

    Mission Statement

    A mission statement is a brief description of why a company or nonprofit organization exists. In one to three sentences, it explains what the company does, who it serves, and what differentiates it from competitors.

    Media Planning

    Media planning is the process of identifying and selecting media outlets – mainly newspapers, magazines, websites, TV and radio stations, and outdoor placement – in which to place paid advertisements.

    Last In First Out (LIFO)

    An accounting method for inventory and cost of sales in which the last items produced or purchased are assumed to be sold first.

    Leveraged Buyout (LBO)

    A leveraged buyout, or LBO for short, is the process of buying another company using money from outside sources, such as loans and/or bonds, rather than from corporate earnings.

    Loss Leader Pricing

    A loss leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services.

    Key Performance Indicator (KPI)

    A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives.

    Joint Venture

    A joint venture is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance.

    Income Statement

    The Income Statement is one of a company’s core financial statements that shows their profit and loss over a period of time. The profit or loss is determined by taking all revenues and subtracting all expenses from both operating and non-operating activities.


    An import is a good or service brought into one country from another. The word \"import\" derives from the word \"port\" since goods are often shipped via boat to foreign countries.


    Often called merchandise, refers to goods and materials that a business holds for sale to customers in the near future.

    Intangible Asset

    An intangible asset is an asset that is not physical in nature. Goodwill, brand recognition and intellectual property, such as patents, trademarks, and copyrights, are all intangible assets.

    Intellectual Property

    Intellectual property, or IP as it is commonly referred to, consists of all the pieces of your business that you or your employees have thought of. It’s the things that differentiate you from the competition that you came up with using your intellect – your brain.

    Affiliate Marketing

    Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services.

    Gross Profit

    The gross profit of a company is the total sales of the firm minus the total cost of the goods sold.

    Guerrilla Marketing

    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service.

    Financial Statement

    Financial statements are written records that convey the business activities and the financial performance of a company.

    First in First Out (FIFO)

    The FIFO method assumes that the oldest products in a company’s inventory have been sold first. The costs paid for those oldest products are the ones used in the calculation.

    Focus Group

    A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.

    Fiscal Year

    A fiscal year is an accounting year that, unlike the calendar year, doesn\'t necessarily end on Dec. 31. A fiscal year is essentially a customized 12-month period used for accounting purposes.

    Fixed Cost

    A fixed cost is a cost that does not change with an increase or decrease in the amount of goods or services produced or sold.


    Businesses that sell their goods and services to customers in other countries are exporting them – they are producing them in one country and shipping them to another. Exporting is one way that businesses can rapidly expand their potential market.

    Capital Expenditure (CAPEX)

    Capital expenditures refer to funds that are used by a company for the purchase, improvement, or maintenance of long-term assets to improve the efficiency or capacity of the company.

    Customer Lifetime Value (CLV)

    CLV is a measurement of how valuable a customer is to your company with an unlimited time span as opposed to just the first purchase.

    Balance Sheet

    A balance sheet is a financial statement that reports a company\'s assets, liabilities and shareholders\' equity at a specific point in time, and provides a basis for computing rates of return and evaluating its capital structure.


    Bitcoin, often described as a cryptocurrency, a virtual currency or a digital currency - is a type of money that is completely virtual. It\'s like an online version of cash. You can use it to buy products and services.


    A barcode is a square or rectangular image consisting of a series of parallel black lines and white spaces of varying widths that can be read by a scanner. Barcodes are applied to products as a means of quick identification.

    Break-Even Analysis

    A break-even analysis is a financial tool which helps you to determine at what stage your company, or a new service or a product, will be profitable.

    Business Incubator

    A business incubator is a company that helps new and startup companies to develop by providing services such as management training or office space.


    Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.”

    Business-to-Business (B2B)

    B2B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers.

    Business-to-Consumer (B2C)

    The term business-to-consumer (B2C) refers to the process of selling products and services directly between consumers who are the end-users of its products or services.

    Bill of Lading

    A bill of lading is a document issued by a carrier to acknowledge receipt of cargo for shipment. Although the term historically related only to carriage by sea, a bill of lading may today be used for any type of carriage of goods.

    Buyer Persona

    A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions.

    Business Plans

    A business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals.

    Accrual Accounting

    Accrual accounting is one of two accounting method, the other being cash accounting. Accrual accounting measures the performance and position of a company by recognizing economic events regardless of when cash transactions occur.

    Accounting Cycle

    Accounting cycle is a step-by-step process of recording, classification and summarization of economic transactions of a business.


    A login is a set of credentials used to authenticate a user. Most often, these consist of a username and password.


    Wholesale means that a business buys goods in large quantities directly from manufacturers or distributors, warehouses them, and resells them to other businesses.

    Cyber Monday

    Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online.

    Keyword Ranking

    Specifically where your site ranks with a certain keyword on a search engine results page.


    Metrics are measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production.

    Mobile Commerce

    M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

    Page Rank

    PageRank is an algorithm used by the Google search engine to measure the authority of a webpage.

    Pay-Per-Click (PPC) Marketing

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.


    A banner is either a graphic image that announces the name or identity of a site (and often is spread across the width of the Web page) or is an advertising image.


    Electronic retailing (E-tailing) is the sale of goods and services through the Internet. E-tailing can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services.


    Using a fake website or download to take user information, targeting login credentials.


    Pop-up ads are a form of online advertising focused on attracting Web traffic. They are usually generated in a new browser window with the help of JavaScript or Adobe Flash.

    Search Engine

    A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search.

    URL (universal resource location)

    URL is the abbreviation of Uniform Resource Locator and is defined as the global address of documents and other resources on the World Wide Web.

    Web Browser

    A web browser is a software application for accessing information on the World Wide Web. Each individual web resource, such as a web page, image, or video, is identified by a distinct Uniform Resource Locator (URL), enabling browsers to retrieve them from a web server and display them on a user\'s device.

    Web Design

    Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.

    Web Hosting

    Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet.

    Auto Responder

    An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.


    Part of shopping cart software which lets online buyers choose items to buy. At the checkout, the software calculates the total cost of delivery and taxes, and takes the buyer to a payment procedure.

    Channel Conflict

    Channel conflict can occur when multiple partners are selling the same product in a market for different pricing.

    Commerce Service Provider (CSP)

    Commerce services providers (CSP) supply businesses with application tools designed to help them sell their services and products online. CSPs provide Web platforms that allow their customers to sell products or services.

    Cost-per-click (CPC)

    Cost per click (CPC) is a method that websites use to bill based on the number of times a visitor clicks on an advertisement.

    Digital Cash

    Digital cash is a system of purchasing cash credits in relatively small amounts, storing the credits in your computer, and then spending them when making electronic purchases over the Internet.


    Disintermediation is the process of removing the middleman or intermediary from future transactions.

    Electronic Wallet

    E-wallet is a type of electronic card which is used for transactions made online through a computer or a smartphone. Its utility is same as a credit or debit card. An E-wallet needs to be linked with the individual’s bank account to make payments.

    Merchant Accounts

    A merchant account is a type of bank account that allows businesses to accept payments in multiple ways, typically debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions.

    Merchant Identification Number

    A merchant ID is a unique code provided to merchants by their payment processor. Often abbreviated as MID, this code is transmitted along with cardholder information to involved parties for transaction reconciliation.


    A micropayment is an e-commerce transaction involving a very small sum of money in exchange for something made available online, such as an application download, a service or Web-based content.

    Network Effects

    The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service.

    Payment Threshold

    The affiliate must earn a certain minimum amount of commission dollars in order to actually receive a payment from the product or service vendor.

    Promo Code (or Discount Code)

    Promo code, is a computer-generated code, consisting of letters or numbers that consumers can enter into a promotional box on a site\'s shopping cart (or checkout page) to obtain a discount on the current purchase.

    Reciprocal links

    A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other\'s site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

    Third Party Payment Processor

    A third-party payment processor is an entity that helps you receive payments online from your customers without first setting up your own merchant account with a bank.


    Your ad headline is the header of your ad copy. It generally shows up in blue when your ad is live.


    Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.

    Daily budget

    Your daily budget is what you’re willing to spend per day per ad. Your daily cost is based on a daily average per month, so don’t be alarmed if yours varies from day to day.

    Mobile ad

    Mobile advertising is a type of advertising that appears on mobile devices such as smartphones and tablets that have wireless connections.

    Ad Rank

    Your Ad Rank is the value that’s used to determine where your ad shows up on a page. It’s based on your Quality Score and your bid amount.

    Quality Score

    Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

    Terms and Conditions

    Terms of service are the legal agreements between a service provider and a person who wants to use that service. The person must agree to abide by the terms of service in order to use the offered service.

    Privacy policy

    A privacy policy is a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client\'s data. It fulfills a legal requirement to protect a customer or client\'s privacy.


    An invoice is a document issued by a seller to the buyer that indicates the quantities and costs of the products or services provider by the seller.


    The term brokerage refers to the business that a broker is engaged in or the charge that a broker makes for its services.

    Shopping cart software

    Shopping cart software is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase.

    Card Security Code

    A card security code (CSC),is a security feature for \"card not present\" payment card transactions instituted to reduce the incidence of credit card fraud.

    Package delivery

    Package delivery or parcel delivery is the delivery of shipping containers, parcels, or high value mail as single shipments. The service is provided by most postal systems, express mail, private courier companies, and less than truckload shipping carriers.


    A courier is a company, an employee of that company or a person who delivers a message, package or letter from one place or person to another place or person.

    Online locator service

    An online locator service is a feature found on websites of businesses with multiple locations that allows visitors to the site to find locations of the business within proximity of an address or postal code or within a selected region.

    Sales Receipt

    The sales receipt is the customer\'s proof that a purchase was made, what they bought and how much they paid.


    The box-like container, wherein the product is stored to protect it from any physical damage and at the same time attracting the customer through its appeal is called as packaging.


    A tax is a compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization in order to fund various public expenditures.

    Online advertising

    Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.

    Ad blocking

    Ad blocking or ad filtering is a software capability for removing or altering online advertising in a web browser or an application.

    Advertising revenue

    Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.

    Credit card

    A credit card is a thin rectangular slab of plastic issued by a financial company, that lets cardholders borrow funds with which to pay for goods and services.

    Debit Card

    A debit card is a payment card that deducts money directly from a consumer’s checking account to pay for a purchase. Debit cards eliminate the need to carry cash or physical checks to make purchases.

    Cash on delivery

    COD is the sale of goods by mail order where payment is made on delivery rather than in advance. If the goods are not paid for, they are returned to the retailer.

    Internet Banking

    Online banking, also known as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution\'s website.

    Payment terminal

    A point of sale terminal (POS terminal) is an electronic device used to process card payments at retail locations.

    Point of sale

    Point of sale (POS), a critical piece of a point of purchase, refers to the place where a customer executes the payment for goods or services and where sales taxes may become payable.

    Alt Text

    An attribute of a digital image that describes what the image contains. It’s purpose is to describe the image to users with accessibility issues and to appear on the web page if the image fails to load.


    Compression means encoding the file in such way that the file is smaller in size.

    Black Friday

    Thanksgiving Day in the United States and traditionally, starts the Holiday shopping season. Retailers typically offer promotions and major discounts on all products in their stores (both online and offline).

    Child Product

    A child product is also called a simple product. A child product of a parent product will be one that has specific instances of various attributes.

    Email Marketing

    Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.

    Group Products

    Grouped products, or products with variants, is a convenient tool to sell a product that has different supplementary items or different attribute sets.

    One Step Checkout

    A fast and easy method to purchase. The idea is to get the customer through the checkout quickly, painlessly and avoid them having to load multiple pages or be overwhelmed by many steps.

    Order Confirmation Page

    The page where details of a customer order is provided, and acknowledging next steps in their buying process, which is usually to state that the customer will receive an order confirmation email with the same details.

    Order History

    Order history is a convenient way for a buyer to keep track of all current and past orders and their status in the order process.


    Special deals or discounts that are applied for a specific time period, and/or on certain products to entice customers to buy.

    Web Designer

    A web designer is an IT professional who is responsible for designing the layout, visual appearance and the usability of a website.

    Social Commerce

    The use of social networks and social interaction (e.g. Facebook, Twitter, Pinterest, etc) to encourage consumers to buy products and services online.

    Pricing Rules

    A pricing rule is used to perform pricing adjustments to an order that will be applicable only if certain conditions are satisfied. A pricing rule is characterized by conditions and effects.

    Multi-Step Checkout

    Steps are broken up over multiple pages, with an indicator letting consumers know what step in the checkout process they are on and how many are left.

    Mobile Websites

    Detects a user is viewing a website on a mobile device and redirects them to a different version of the design. It uses a slightly different URL – often, m.yoursite.com or mobile.yoursite.com.

    Guest Checkout

    Guest checkout refers to the ability for shoppers to make a purchase from your store without logging in to an account or saving any information in your database (such as username, password, shipping/billing address, etc.).

    Free Shipping Day

    Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery.

    Flat Rate Shipping

    Flat rate shipping is when a single rate is charged for shipping a package, regardless of weight or size.

    Catalog Pricing Rules

    Catalog price rules can be used to offer products to buyers at a discounted price, based on a set of defined conditions. Catalog price rules do not use coupon codes, because they are triggered before a product is placed into the shopping cart.

    B2B2C (Business to Business to Consumer)

    Business to business to consumer (B2B2C) is an e-commerce model that combines business to business (B2B) and business to consumer (B2C) for a complete product or service transaction.

    3rd Party Logistics (3PL)

    Third-party logistics in logistics and supply chain management is an organization\'s use of third-party businesses to outsource elements of its distribution, warehousing, and fulfillment services.

    Flash sales

    A flash sale is a discount or promotion offered by an ecommerce store for a short period of time. The quantity is limited, which often means the discounts are higher or more significant than run-of-the-mill promotions.


    A price is the quantity of payment or compensation given by one party to another in return for one unit of goods or services. A price is influenced by both production costs and demand for the product.

    Direct debit

    A Direct Debit or direct withdrawal is a financial transaction in which one person (or company) withdraws funds from another person\'s bank account.

    Online shopping

    Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.


    A sales approach that provides customers with an integrated shopping experience via various channels (desktop, mobile, B&M, etc.).

    301 Redirect

    If you receive a “301 Redirect” code it means that the link has been permanently redirected to another URL.

    Average Order Value

    Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.

    Average Time on Site

    average time on site is a type of visitor report that provides data on the amount of time (in minutes or seconds) visitors have spent on your website.

    Cohort Analysis

    A segmentation technique wherein you create a unique group of visitors that share a common characteristic within a certain period of time. It’s used to understand visitor behavior.

    Discount rate

    The fee that you, the online store merchant, pay to your third-party payment processor for processing credit card payments of your customer.

    Keyword stuffing

    Keyword stuffing is the practice of inserting a large number of keywords into Web content and meta tags in the attempt to artificially increase a page\'s ranking in search results and drive more traffic to the site.

    Open rate

    Email open rate is a measure which indicates a percentage of opened emails for a certain email marketing campaign. Email open rate usually shows how well you were able to catch subscriber’s attention with the subject line.

    Partial shipment

    A partial shipment is when you deliver an order in two or more shipments. This happens when you can only ship part of an order at a time.

    Recurring payment

    Recurring payments, familiarly referred to as as AutoPay, means the consumer has given permission for a retailer or merchant to deduct payments for goods or services each month from the consumer’s bank account or to automatically charge his credit card in the amount due each month.

    Third-party payment processor

    An external servHelps merchants accept and process online payments even without their own merchant accounts. An example of this is Paypal.

    Web analytics

    Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages.

    Click and Collect

    “Click and collect” is a hybrid e-commerce system where customers order goods online and pick them up in a store or at some agreed-upon location.


    Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases.

    Contactless Payments

    Contactless payment is a secure method for consumers to purchase products or services using a debit, credit, or smartcard—also known as a chip card—by using RFID technology or near-field communication (NFC).

    Endless Aisle

    Endless aisle refers to the concept of using enabling customers in your stores to virtually browse or order a wide range of products that are either out of stock or not sold in-store and have them shipped to the store or their home.


    EPOS stands for Electronic Point of Sale digital system and is a computerised system used in shops, restaurants and other retail outlets. Essentially it’s an electronic way of letting people pay for goods or services.

    High Speed Retail

    High speed retail is all about making the customer’s shopping experience go by much quicker. Examples of High Speed Retail can include drive-thru grocery stores, pop-up stores, mobile businesses such as food trucks.

    Keystone Pricing

    Keystone is a retail term related to pricing inventory. It is a pricing method whereby merchandise is priced for resale at an amount that is double the wholesale price or cost of the product.

    Layaway / Lay-By

    Layaway is a purchasing method in which a consumer places a deposit on an item to \"lay it away\" for later pick-up when they are financially positioned to pay off the balance.

    Leveraged Buy-Out

    A leveraged buyout (LBO) is a financial transaction in which a company is purchased with a combination of equity and debt, such that the company\'s cash flow is the collateral used to secure and repay the borrowed money.


    Unlike limited-time sales or promotional discounts, a markdown is a devaluation of a product due to its inability to be sold at the intended price.

    Mobile Payments

    Mobile payment (also referred to as mobile money, mobile money transfer, and mobile wallet) generally refer to payment services operated under financial regulation and performed from or via a mobile device.

    Mobile Shopping

    mobile shopping is the practice of purchasing goods or services using a mobile device. It’s almost like shopping online using a computer, only with a smaller screen.


    A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases.

    Pop-Up Store

    Pop-Up-Stores are short-term shops or sales spaces that come and go within a given period. These stores can be set up in empty retail spaces, mall booths, or even in the middle of a park.


    This means letting customers select and pay for goods themselves, without requiring the assistance of a live staff member.


    Shrinkage is the loss of inventory that can be attributed to factors such as employee theft, shoplifting, administrative error, vendor fraud, damage in transit or in store, and cashier errors that benefit the customer.


    Webrooming refers to a shopping process that starts with online browsing and then leads to buying in-store. This type of shopping allows customers to touch, feel and test products before purchasing.

    302 Redirect

    If you receive a “302 Redirect” code it means that the link has been temporarily redirected to another URL.

    Article Marketing

    Article marketing is when businesses write short articles relating to their company, business or their industry expertise as part of their marketing strategy.


    In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or website.

    Brand Loyalty

    Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another.

    Click-Through Rate

    CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions.

    Closed Loop Marketing

    Closed loop marketing is a highly effective method of collecting and analyzing customer data from multiple channels and using the information to create targeted content for groups of customers.

    Competition-Oriented Pricing

    A method of pricing in which a manufacturer\'s price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production.


    Publicity is the public visibility or awareness for any product, service or company. It may also refer to the movement of information from its source to the general public, often but not always via the media.


    Testimonials are written or recorded statements that support your credibility and level of expertise. They also strengthen your reputation by expressing the trust that other people have in you and your business offerings.

    Department Stores

    A department store is a retail establishment offering a wide range of consumer goods in different product categories known as \"departments\".

    Big Box Store

    A big-box store (also Supercenter, Superstore, or Megastore) is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store.

    Discount Stores

    A discount store or discount shop is a retail shop which sells products at prices that are lower than the typical market price.

    Business Model

    A business model is a company\'s plan for making a profit. It identifies the products or services the business will sell, the target market it has identified, and the expenses it anticipates.


    Dealers are people or firms who buy and sell securities for their own account, whether through a broker or otherwise.


    who focus on all levels of sales and marketing for the improvement of sales ROI and moving share from competition.


    List of goods or services on sale with their description and prices published as a printed document, or as an electronic document (e-catalog) on internet or on a diskette, CD, DVD, etc.

    Purchase frequency

    \"Purchase frequency is the number of times an average customer buys a good or service from a single seller in a given period.\"

    Business Goal

    Business goals are part of a larger process that starts with the vision and mission of your company and ends with specific goals, objectives, and action plans that help you move your business forward.

    Market analysis

    A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.

    Marketing plan

    A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.

    Financial plan

    A financial plan is a comprehensive statement of an individual\'s long-term objectives for security and well-being and a detailed savings and investing strategy for achieving those objectives.


    Equipment is a type of fixed asset used by a company in its business operations and reported on the long-term assets section of the balance sheet under the line item property, plant, and equipment.

    Business Licenses

    A business license grants the owner the right to start and run a particular type of business in the city, county, state, or country that issues it. It is a type of permit indicating the company has the government’s approval to operate.

    Electronic newsletters

    E-newsletters are publications that are regularly developed and distributed by businesses, charitable organizations, societies, clubs and religious bodies. Based on topics that interest customers, they are an effective way to maintain contact.


    a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

    Manufacturer dependency

    Since production of your product line is in the hands of a third-party manufacturer, it’s important to partner with well-established companies. Otherwise, you could miss out on opportunities if your manufacturer runs into problems.

    Profitable customers

    A profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company\'s cost stream of attracting, selling and servicing the customer.

    Shadow Anchor

    A shadow anchor refers to another big retailer located near the mall. Reference to a shadow anchor can attract an anchor store, since the shadow anchor is already bringing traffic to the area.

    Limited Partnership

    Limited partnerships allow outside investors to buy into a business but maintain limited liability and involvement, based on their contributions.

    Pros & Cons

    The pros and cons of something are its advantages and disadvantages, which you consider carefully so that you can make a sensible decision.

    Fulfillment centers

    Fulfillment centers enable ecommerce merchants to outsource warehousing and shipping. This relieves online business of the necessary physical space to store all products, which is beneficial for merchants without the capacity to directly manage inventory.


    Liabilities are defined as a company\'s legal financial debts or obligations that arise during the course of business operations.

    Market Positioning

    Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

    Negative Personas

    These negative personas are buyers who waste your time and resources with no intention to buy, or a low possibility of buying.

    Cash flow management

    Cash flow management refers to the process by which an organization maintains control over the inflow and outflow of funds. The fundamental goal of cash flow management is to ensure that the incoming flow of funds is always greater than the outgoing so that the business sits on a surplus.

    Exploratory market research

    Exploratory market research gathers lots of open-ended data from many people to better understand a problem or opportunity. The goal is to gather perceptions and opinions regarding an issue, so your company can decide how to address it.

    State Business Licenses

    States often require licenses of particular occupations, to protect the health and safety of its residents. The most common occupations that require licenses include:Automotive mechanics,Building contractors,Collection agencies etc.


    Process of generating an invoice to recover sales price from the customer. Also called Invoicing.

    Public Relations (PR)

    Public relations is the process of managing communications between a business and its public, or constituents, which can include:Customers,Employees,Vendors etc.


    Copyright is the exclusive right given to the creator of a creative work to reproduce the work, usually for a limited time.

    Trade secret

    A trade secret is a type of intellectual property in the form of a formula, practice, process, design, instrument, pattern, commercial method, or compilation of information that is not generally known or reasonably ascertainable by others, and by which a person or company can obtain an economic advantage over competitors.

    Corporate Sponsorship

    A corporate sponsorship is a form of marketing in which a payment is made by a company for the right to be associated with a project or program.

    Professional Company/Professional Limited Liability Company (PC/PLLC)

    PCs and PLLCs are for licensed professional firms, such as accountants, architects, engineers, doctors, and lawyers, and provide liability protection similar to a corporation.


    Allowable or enforceable by being in conformity with the law of the land and the public policy; not condemned as illegal.


    An account is a record in an accounting system that tracks the financial activities of a specific asset, liability, equity, revenue, or expense. These records increase and decrease as the business events occur throughout the accounting period.

    Manual payment methods

    You can arrange to receive their payment outside your online checkout. After you receive the payment, you can then manually approve the order. Common types of manual payments include cash on delivery (COD), money orders, and bank transfers.

    Alternative payment methods

    Alternative payments refers to payment methods that are used as an alternative to credit card payments. Most alternative payment methods address a domestic economy or have been specifically developed for electronic commerce and the payment systems are generally supported and operated by local banks.

    Abandoned checkouts

    An abandoned checkout is a situation where a customer has added items to their cart, provides some contact information, but does not complete the checkout.

    Point of origin

    Location or station where a carrier receives a shipment from a shipper for transportation to the destination.

    Freight rate

    A freight rate (historically and in ship chartering simply freight[1]) is a price at which a certain cargo is delivered from one point to another. The price depends on the form of the cargo, the mode of transport (truck, ship, train, aircraft), the weight of the cargo, and the distance to the delivery destination.


    A package is a small container in which a quantity of something is sold. Packages are either small boxes made of thin cardboard, or bags or envelopes made of paper or plastic.

    Packing slips

    A packing slip is a sales document that accompanies shipments sent from your store, and lists each item included in the package. You can print a packing slip for a single order, or print multiple packing slips as a batch, or group. However, before a packing slip can be printed, it must first be created for the order.


    Labelling is the display of label in a product. A label contains information about a product on its container, packaging, or the product itself. It also has warnings in it.

    Apple Wallet

    Apple Wallet is a mobile app included with the iOS operating system that allows users to store Wallet-passes, meaning coupons, boarding passes, student ID cards, event tickets, movie tickets, public transportation tickets, store cards via Apple Pay.

    Product return

    A product return is the process of a customer taking previously purchased merchandise back to the retailer, and in turn receiving a refund in the original form of payment.


    E-services include e-commerce transaction services for handling online orders, application hosting by application service providers (ASPs) and any processing capability that is obtainable on the Web.

    Shipping update

    It indicates the current package status during transportation. You may refer to our status definition: Not Found / In Transit / Pick Up / Undelivered / Delivered / Alert / Expired. When tracking is completed, we will show the status according to all detailed tracking information.

    Refund policy

    A policy which dictates the terms of any refunds or returns which may be offered by the website or eCommerce store. Before you make a purchase, you may decide to review the refund policy of a given website or store to make sure you are comfortable with the terms.

    Shipping policy

    A Shipping Policy is where you let your customers know important details about how you ship your goods if your business sells goods that get shipped to your customers.

    Payroll management

    Payroll Management is the administration of the financial record of employees\' salaries, wages, bonuses, net pay, and deductions.


    Quality refers to how good something is compared to other similar things. In other words, its degree of excellence.

    Financial resources

    The money available to a business for spending in the form of cash, liquid securities and credit lines. Before going into business, an entrepreneur needs to secure sufficient financial resources in order to be able to operate efficiently and sufficiently well to promote success.


    Shares are units of ownership interest in a corporation or financial asset that provide for an equal distribution in any profits.

    A/B Testing

    A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.

    Abandoned Cart Email

    Abandoned cart email is an email sent to a subscriber who added an item to the shopping cart but has not completed a purchase

    AJAX cart

    AJAX Shopping Cart is e-commerce software that facilitates a user shopping experience. It lets customers add products to cart instantly without multiple reloads of the same page.


    Application software (app for short) is software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.

    Article: An individual blog post

    An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis, or debate.


    Blog is another word for weblog. A weblog is a website that is like a diary or journal. Most people can create a blog and then write on that blog.


    The term \"brick and mortar\" refers to a traditional street-side business that offers products and services to its customers face-to-face in an office or store that the business owns or rents.

    Buy Button

    A Buy Button is an easy-to-use and powerful tool for allowing your customers to buy from you on different websites and social media.


    A carrier service (also known as a carrier calculated service or shipping service) provides real-time shipping rates to Shopify Using the CarrierService resource, you can add a carrier service to a shop and then provide a list of applicable shipping rates at checkout.

    Cart Page

    A cart page is an essential part of an ecommerce website. It is the page where users can pile up what they want to buy from the website and then simply checkout by paying online.


    A collection is a grouping of your products.

    Conversion Rate

    Conversion Rate Optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion.


    A cookie is a small amount of data generated by a website and saved by your web browser.

    Cascading Style Sheets (CSS)

    Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML.

    Comma Separated Values (CSV)

    A comma-separated values (CSV) file is a delimited text file that uses a comma to separate values. A CSV file stores tabular data (numbers and text) in plain text.

    Call to Action (CTA)

    A call to action (CTA) is a prompt on a website that tells the user to take some specified action.


    The place within Shopify to set all app configurations and settings.

    Draft Orders

    Draft orders allow merchants to create orders on behalf of customers. This is useful for Shopify merchants who receive orders through outside channels, such as chat, on the phone, through sales and support tools, or in person.


    Dropshipping is a retail fulfillment method where a store doesn\'t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

    Front- End Developer

    A front-end developer is a type of computer programmer that codes and creates the visual front-end elements of a software, application or website


    Fulfillment refers to the process of preparing and delivering a customer’s order


    This is an identifier that is useful when you\'d like a shortened version of the URL.

    Hypertext Markup Language (HTML)

    Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser.

    Home Page

    A home page is the default or front page of a site. It is the first page that visitors see when they load a URL. Web managers can control the home page as a way of directing the user experience


    JavaScript is a programming language commonly used in web development. It was originally developed by Netscape as a means to add dynamic and interactive elements to websites.

    Product Life Cycle

    Product life cycle is the progression of an item through the four stages of its time on the market. The four life cycle stages are: Introduction, Growth, Maturity and Decline.

    Product Positioning

    Product positioning is a form of marketing that presents the benefits of your product to a particular target audience.

    Profit Margin

    Profit margin indicates the profitability of a product, service, or business. It’s expressed as a percentage; the higher the number, the more profitable the business.


    Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential customer to current customer

    Purchase Order

    A purchase order, or PO, is an official document issued by a buyer committing to pay the seller for the sale of specific products or services to be delivered in the future


    Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

    Small Business

    Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation.

    Sole Proprietorship

    A sole proprietorship, also known as the sole trader, individual entrepreneurship or proprietorship, is a type of enterprise that is owned and run by one person and in which there is no legal distinction between the owner and the business entity.

    Stock Keeping Unit (SKU)

    SKU (pronounced “skew”), short for stock keeping unit, is used by retailers to identify and track its inventory, or stock.

    Subchapter S Corporation (S Corp)

    A Subchapter S corporation, also known as an S corp, is a specific type of corporation; the other type is a Subchapter C corporation. In a nutshell, an S corp provides all the advantages of a corporate business structure while allowing the profits and losses to pass through to the shareholder(s), just as in an LLC or partnership.


    A tariff is a tax imposed by a government on goods and services imported from other countries that serves to increase the price and make imports less desirable, or at least less competitive, versus domestic goods and services.

    Tax Identification Number (TIN)

    A tax or taxpayer identification number, also known as a TIN for short, is a number issued to individuals and organizations to track tax obligations and payments they make to the Internal Revenue Service (IRS). It is issued by the federal government

    Trade Show

    A trade show is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.

    Unique Selling Proposition (USP)

    A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition.

    Universal Product Code (UPC)

    A UPC, short for universal product code, is a type of code printed on retail product packaging to aid in identifying a particular item.

    Working Capital

    Capital is another word for money and working capital is the money available to fund a company’s day-to-day operations – essentially, what you have to work with.

    Address Verification System (AVS)

    A system that allows the billing address of the cardholder to be verified.


    A publisher or site owner that forwards qualified web traffic to an online merchant on a pay-for-performance basis is called an affiliate in the context of online marketing.

    Affiliate Links

    A universal (uniform) resource locator (URL) that includes an affiliate\'s identification number and additional information that makes it easier for merchants to track affiliate activity is an affiliate link.

    Application Programming Interface (API)

    An API is a service that allows developers to connect and communicate by the use of a protocol.


    A payment card transaction performed specifically to determine if the payment account has sufficient funds to complete a given transaction.

    Authorized Distributor

    A manufacturer-approved or -designated distributor able to sell products in quantity to commercial customers like Internet retailers

    Authorized Retailer

    A manufacturer-approved or -designated retailer able to sell products directly to consumers


    The entire group of employees who work at a company. Those employees who work under a given supervisor.


    Microsoft’s search engine, Bing, displays results in response to a user’s search query. The site uses a complex and secret algorithm to select which sites to display in response to a particular search.


    Copycat may refer to a person who adopts, copies, imitates, mimics, or follows the same thing as someone.


    Bootstrapping is a term used in business to refer to the process of using only existing resources, such as personal savings, personal computing equipment, and garage space, to start and grow a company.

    Indirect Cost

    Indirect costs are costs that are not directly accountable to a cost object. Indirect costs may be either fixed or variable.

    Bounce Rate

    Bounce rate refers to the number of site visitors who have visited one page on your site before clicking off.

    Strategic partnership

    A strategic partnership is a relationship between two commercial enterprises, usually formalized by one or more business contracts.

    Business Structure

    A company\'s legal status or organization. Often refers to incorporation.

    Payment Processor

    A payment processor is a company (often a third party) appointed by a merchant to handle transactions from various channels such as credit cards and debit cards for merchant acquiring banks.

    Brick & Click Store

    A retail outlet or business with at least one physical location and at least one ecommerce enabled website.

    End User

    End user is used to distinguish the person who purchases and uses the good or service from individuals who are involved in the stages of its design, development, and production.

    Confirmed Shipping Address

    Confirmed Shipping Address may simply be an address that actually exists based on a review from a package carrier like FedEx or the United States Postal Service.


    The process of selection of URLs for a set of specific content.

    Canonical URL

    A canonical URL refers to an HTML link element, with the attribute of rel=\"canonical\", found in the element of your webpage.


    The process of securing payments from a payment process after an authorization.


    A chargeback is a charge that is returned to a payment card after a customer successfully disputes an item on their account transactions report.

    Customer Relationship Management (CRM)

    A CRM, or customer relationship management system, is a tool which assists in managing your company’s interactions and communications with customers.


    A database is an organized collection of data, generally stored and accessed electronically from a computer system. Where databases are more complex they are often developed using formal design and modeling techniques.

    Delivery Confirmation (DC)

    A service offered by many package carriers, like the United States Postal Service and FedEx, that provides the shipper with information about when a package was delivered.


    Sites that include links to others sites as well as lists, including online retail stores.

    Second-level domains

    Second-level domains commonly refer to the organization that registered the domain name with a domain name register.


    A business that is dedicated to making inventories of products from various manufacturers that will be sold to various retailers.


    A domain is the URL, or the website address, where your customers go to find your store online.

    Dutch Auction

    A Dutch auction is a public offering auction structure in which the price of the offering is set after taking in all bids to determine the highest price at which the total offering can be sold.


    A online auction and shopping website, best known for its consumer-to-consumer sales. Many online merchants also use eBay as a sales channel.

    Expedited Shipping

    is the process of sending a parcel at a faster rate than would normally be customary.


    Is the process of sending a parcel at a faster rate than would normally be customary.


    The leading search engine provider, Google displays search results using a complex and secret algorithm that considers many factors.

    Google Keyword Tool

    A free keyword suggestion tool included in the Google AdWords Platform. The tool uses data from the many searches conducted on the Google search engine to suggest keywords for a given URL and category.

    Google Trends

    Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages.

    Landing Pages

    In online marketing, a landing page, sometimes known as a \"lead capture page\", \"static page\", or a \"destination page\", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

    Limited Liability Company (LLC)

    A business structure that blends some of the best elements of a partnership and a corporation.

    Linking Root Domains

    When a site links to another one or more than one time in Search Engine Optimization, site A is said to be a linking root domain

    Per-Order Fee

    When a manufacturer or distributor drop ships an order directly to a customer on a retailers behalf, that manufacturer or distributor may charge a per-order fee for processing.


    A company that purchases closeout products for the purpose of resale.

    Listing Fees

    Marketplaces and online auction sites, like eBay, may charge a nominal listing fee for posting products.


    Logistics is used more broadly to refer to the process of coordinating and moving resources – people, materials, inventory, and equipment – from one location to storage at the desired destination

    Long Tail

    In search engine optimization and pay-per-click advertising, Long-Tail variations are keywords similar in meaning or root to other high-volume keywords, but less competitive. Long-Tail variations are often employed when a business is just starting out and cannot gain traction or afford to bid on top performing keywords.

    Long-Tail Variations

    In search engine optimization and pay-per-click advertising, Long-Tail variations are keywords similar in meaning or root to other high-volume keywords, but less competitive. Long-Tail variations are often employed when a business is just starting out and cannot gain traction or afford to bid on top performing keywords.

    Long-Tail Traffic

    Website traffic derived from Long-Tail variation keywords or from niche searches and keywords in general.


    A company that makes goods for the purpose of sale.

    Manufacturer’s Suggested Retail Price (MSRP)

    The price that manufacturers recommend to their retailers to sell a certain product.

    MAP Pricing

    Manufacturers may require retailers to sell or advertise a given product at a minimum price. This price floor is known as a minimum advertised price or a minimum acceptable price.


    The difference between what a retailer pays for a product and what the retailer’s customer pays for the product.

    Meta Tags

    HTML tags that provide information about a web page, but do not necessarily impact how a page is displayed.

    Minimum Order Size

    A minimum size order may be stipulated by a manufacturer or distributor when a retailer places an order. The minimum order size may be a unit count or a monetary value

    Multi-Channel Retailing

    The retailing of products through more than one channel. These channels can include physical stores, catalogs, ecommerce stores, and online marketplaces such as eBay and Amazon.

    Multivariate Testing

    Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

    Net Profit

    The monetary difference between the revenue and the cost of a business.

    Net Terms

    Credit term that a supplier extends to a retailer, allowing the retailer to pay for purchased items some number of days after those items have been shipped.


    A distinct market segment.

    Preferred Supplier

    Some businesses will specify preferred suppliers, encouraging employees with purchase privileges to order specific categories of products from preferred suppliers.

    Open Site Explorer

    A SEOmoz link analysis tool created to help measure several aspects of a site search optimization and link quality.

    Order Fulfillment

    Order fulfillment is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer.


    In the context of search engine optimization and search engine marketing, organic results are those listings search engines show because of their relevance to a query, not because a site owner paid for an ad or paid to be featured.


    The process of contracting work to external, third-party organizations.


    PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results

    Pay Per Click (PPC)

    An online advertising model wherein advertisers pay only when a prospect clicks on an advertisement and is directed to the advertiser’s website.


    A company that purchases services or goods for resale rather than consumption

    Restocking Fees

    A fee charged to customers who are returning products. Often the restocking fee is subtracted from the customer’s refund.


    A company that sells directly to the end consumer.

    Quantitative Metrics

    Quantitative metrics are click-through rates, time on sites, or visitor counts, or any other measure in online marketing that can be represented numerically.

    Qualitative Metrics

    Qualitative metrics in online marketing measure the quality of customer interaction.

    Search Engine Marketing (SEM)

    A form of online marketing that increases the visibility of a website in the search engines by means of indexing and the purchasing of adverts as well as the optimization of the website.

    Search Engine Results Page (SERP)

    A search engine web page displaying the list of responses to a particular search query.


    The process of physically moving merchandise form a point of origin, like a retailer’s warehouse, to a destination, like a customer’s home.

    Social Media Marketing

    A branch of Internet marketing aimed at promoting products or service via social media. It may be thought of as web-based word-of-mouth marketing

    Split Testing

    Split testing is also known as multivariate testing or A/B testing and is a means for conducting a controlled and randomized experiment to improve website metrics.

    Supply Chain

    A system or network of businesses that are used to move a product from its manufacturer to the customer.

    Tracking Number

    Tracking numbers are numbers given to packages when they are shipped. Tracking numbers are useful for knowing the location of time sensitive deliveries


    In Internet marketing, traffic represents the number of visitors a particular page or site receives.

    Value Added Tax (VAT)

    A tax added at each stage of a production process. Effectively, the tax applies each time “value” is added to the product.


    An industry segment made up of similar business and customers.


    Voice over Internet Protocol (VoIP) describes a set of technologies capable of enabling voice communications over an Internet connection rather than traditional telephone lines.

    Wholesale Price

    The price manufacturers, distributors, or other wholesalers charge retailers for products.

    Digital wallet

    A digital wallet also known as \"e-Wallet\" refers to an electronic device or online service that allows an individual to make electronic transactions.

    Email template

    An email template is a predefined email layout, that may already include content like images or text. Rather than create a new email from scratch each time, you can use a template as a base.

    Home card

    Home cards make actionable recommendations based on data from the merchant’s store, or give merchants feedback about their store’s performance.


    A store’s complete list of variants. Includes SKU, barcode, tracking information, quantity, and locations each variant is stocked.


    A merchant is a company or individual who sells a service or goods. An ecommerce merchant is someone who sells exclusively over the Internet.


    Merchandising is everything you do to promote and sell your products once the potential customer is in your store.

    Payment method

    Used to describe a specific way a customer can pay such as Visa, MasterCard, or Apple Pay.

    Payment service provider

    A third party that facilitates and helps merchants in the accepting of payments, also known as a Merchant Services Provider or PSP.

    Pick up

    To collect something that has been left elsewhere.

    pop-up shop

    Pop-up shops are taking over the retail world and rethinking traditional brick-and-mortar and big-box stores,


    In marketing, a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer.


    A retail establishment for selling items to customers.


    A preformatted and/or prewritten document or file users can customize with their own content.


    A detailed chronological history for orders, draft orders, customers, and transfers. Merchants can write internal notes or comments and mention other staff accounts on Timeline.

    online store

    A merchant’s ecommerce website. It’s one of many sales channels that a merchant can use to sell products and services through the Shopify platform.


    Shopify is a complete commerce platform that lets you start, grow, and manage a business.

    Accounts receivable

    Accounts receivable are the monies owed to a business for goods sold or services provided. It is a record of the date of sale, to whom, the amount and when payment is due. Credit terms may vary from a couple days, to a week or up to one year.


    Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short.

    Angel Investor

    An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity.

    Accounts payable

    Accounts payable are the amounts owed by a firm to creditors for services or goods purchased. If a store receives goods in advance of paying for them, the purchase goes in the accounts payable file.

    Business License

    A business license grants the owner the right to start and run a particular type of business in the city, county, state, or country that issues it. It is a type of permit indicating the company has the government’s approval to operate.

    Cash flow

    Cash flow is the net amount of cash and cash-equivalents being transferred into and out of a business.

    Customer retention

    Customer retention refers to the ability of a company or product to retain its customers over some specified period.

    Cost-Benefit analysis

    Is a systematic approach to estimating the strengths and weaknesses of alternatives used to determine options which provide the best approach to achieving benefits while preserving savings (for example, in transactions, activities, and functional business requirements).

    Cash basis accounting

    Cash basis accounting is the recognizing of cash only when received and not when earned. Income from credit accounts is not included in cash basis accounting until in the businesses account.


    Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.Crowdfunding is a form of crowdsourcing and alternative finance.


    A corporation is a business entity that is owned by its shareholder(s), who elect a board of directors to oversee the organization’s activities.


    customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.


    Cross-selling is a sales technique used to get a customer to spend more by purchasing a product that’s related to what’s being bought already.

    Competitive intelligence

    Competitive intelligence is the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.


    Consignment is a business arrangement in which a business, also referred to as a consignee, agrees to pay a seller, or consignor, for merchandise after the item sells. Consignment businesses are typically retail stores that specialize in a particular type of consumer product.

    Customer segmentation

    Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.

    Capital Expenditure (CAPEX)

    A capital expenditure (CAPEX) is money that is spent to buy, repair, update, or improve a fixed company asset, such as a building, business, or equipment.

    Customer Lifetime Value

    The lifetime value of a customer, or customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime

    Corporate Culture

    Corporate culture refers to the beliefs and behaviors that determine how a company\'s employees and management interact and handle outside business transactions.

    Contribution Margin

    A business’s contribution margin – also called the gross margin – is the money left over from sales after paying all variable expenses associated with producing a product.

    Customer Service

    Customer service is the role dedicated to helping customers get the value they paid for from a product or service, especially when things go wrong.

    Dead Stock

    Inventory that doesn’t turn over – that doesn’t sell – is often referred to as dead stock. With businesses that don’t use inventory management software, dead stock can remain on warehouse shelves forgotten and useless.

    Direct Mail

    Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited.

    Discounted Cash Flow (DCF)

    Discounted cash flow (DCF) analysis is a method of valuing a project, company, or asset using the concepts of the time value of money.

    Economies of Scope

    Economies of scope is an economic concept that the unit cost to produce a product will decline as the variety of products increases.


    ePacket is a global courier service that has made possible faster deliveries from countries like China, Hong Kong, and Korea to the U.S. ecommerce sellers - the biggest winners from this new shipping option, who previously had to wait weeks to receive their wholesale shipments or retail orders.


    E-commerce is the activity of buying or selling of products on online services or over the Internet.

    Human Resource Management

    Human resource management (HRM or HR) is the strategic approach to the effective management of people in a company or organization such that they help their business gain a competitive advantage.

    Management Information Systems (MIS)

    A management information system (MIS) is an information system used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization.

    Press Release

    A press release is a written document prepared for the media – also called the press - that announces something newsworthy.

    Program Evaluation Review Technique (PERT)

    Is a visual tool used in project planning. Using the technique helps project planners identify start and end dates, as well as interim required tasks and timelines.

    Research and Development (R&D)

    Research and development – R&D – is the process by which a company works to obtain new knowledge that it might use to create new technology, products, services, or systems that it will either use or sell.


    Telecommuting (also known as teleworking) refers to the act of completing work assignments from a location other than an office via an internet and phone connection.

    Word of Mouth Marketing

    Word of mouth marketing is a tactic used to generate natural discussions about and recommendations for a product or company. Essentially, getting people to talk about your brand, product, or business is the goal of this type of marketing.


    A website or web site is a collection of related network web resources, such as web pages, multimedia content, which are typically identified with a common domain name, and published on at least one web server.


    A brand is a name, term, design, symbol or any other feature that identifies one seller\'s good or service as distinct from those of other sellers.


    Purchasing is a business or organization attempting to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations.


    Business is the activity of making one\'s living or making money by producing or buying and selling products (such as goods and services). Simply put, it is \"any activity or enterprise entered into for profit.

    Debt-to-Equity Ratio

    A company’s debt-to-equity ratio, or D/E ratio, is a measure of the extent to which a company can cover its debt. It is calculated by dividing a company’s total debt by its total shareholders’ equity.

    Social Entrepreneurship

    Social entrepreneurship is, at its most basic level, doing business for a social cause. It might also be referred to as altruistic entrepreneurship.

    Payment Card Industry

    The Payment Card Industry (PCI) is the segment of the financial industry that governs the use of all electronic forms of payment


    Overhead refers to the ongoing business expenses not directly attributed to creating a product or service.

    Acquiring Bank

    An acquiring bank (also known simply as an acquirer) is a bank or financial institution that processes credit or debit card payments on behalf of a merchant.


    Sales are activities related to selling or the number of goods or services sold in a given time period.


    Marketing is the study and management of exchange relationships.Marketing is the business process of creating relationships with and satisfying customers.


    Hardware (H/W), in the context of technology, refers to the physical elements that make up a computer or electronic system and everything else involved that is physically tangible.


    Computer software, or simply software, is a collection of data or computer instructions that tell the computer how to work.


    Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business\'s marketing plan.


    In production, research, retail, and accounting, a cost is the value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore.

    Payment provider

    Payment providers offer a service that transfers money from your customers to you. Credit card payment providers allow your customers to pay using a credit card.

    Billing cycle

    A billing cycle is the interval of time from the end of one billing, or invoice, statement date to the next billing statement date for goods or services that a company provides on a recurring basis.

    Transaction Cost

    Transaction costs are expenses incurred when buying or selling a good or service.

    Price Change

    A price change in the stock market is a shift in the value of a security or another asset to either a higher or lower level.

    Activity feed

    The Activity feed in the Home metrics section shows an overview of the activity on your account. Click View all recent activity to see a longer feed of recent activity on your account.


    A notification service provides means to send a notice to many persons at once.


    Cards are blocks of information that change regularly to help you run your business smoothly.


    In computing and telecommunications, a menu is a list of options or commands presented to the user of a computer or communications system


    A loan is money, property, or other material goods given to another party in exchange for future repayment of the loan value or principal amount, along with interest or finance charges.

    Maximum Loan amount

    A maximum loan amount describes the total amount that a borrower is authorized to borrow. Maximum loan amounts are used for standard loans, credit cards and line-of-credit accounts.


    Remit means send back, and it has many uses. If you remit payment, you send it back to the person you owe it to.


    A remittance refers to money that is sent or transferred to another party. The term is derived from the word remit, which means to send back.


    Interest, in finance and economics, is payment from a borrower or deposit-taking financial institution to a lender or depositor of an amount above repayment of the principal sum (that is, the amount borrowed), at a particular rate.

    Total to remit

    The amount of future sales revenue that Shopify Capital buys. This is calculated by multiplying the amount received by the factor rate.

    Referral marketing

    Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth.

    Gift Cards

    A gift card also known as gift certificate in North America, or gift voucher or gift token in the UK is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related businesses.


    Upgrading is the process of replacing a product with a newer version of the same product.


    In general, a setting is an adjustment or value in a software program or on a hardware device that adjusts it to the user\'s preference.

    Expiration Date

    An expiration date or expiry date is a previously determined date after which something should no longer be used, either by operation of law or by exceeding the anticipated shelf life for perishable goods.

    Online checkout

    When a customer reaches the payment method page of the checkout, their cart is checked against your store\'s inventory levels. If the inventory is available, then it is held for the customer while they complete the payment.


    Customerization is a strategy by which an organization\'s products or services are individualized through personal engagement and dialogue with its customers.


    When referring to multitasking operating systems, the background is the place an active program is running, but not visible to the user.


    In technical analysis and trading, a test is when a stock’s price approaches an established support or resistance level set by the market.


    A gateway is a data communication device that provides a remote network with connectivity to a host network.


    Delete means to remove or erase. For example, deleting a character means removing it from a file or erasing it from the display screen.


    In general, activate is a term used to describe the process of making something operational.


    A community is a social unit (a group of living things) with commonality such as norms, religion, values, customs, or identity.


    Design is a work process which has a user perspective and drives development based on your specific customers’ needs.

    Postage rate

    Postage rate is amount of money charged by a governmental postal service to ship and deliver mail.


    A platform is a group of technologies that are used as a base upon which other applications, processes or technologies are developed.


    A weblog or blog is a listing of text, images, or other objects that are arranged in a chronological order that first started appearing in 1998.


    The stock (also capital stock) of a corporation is all of the shares into which ownership of the corporation is divided. In American English, the shares are commonly known as \"stocks\".


    A visitor is an Internet user who comes to your website or mobile site. By comparing the number of visitors and the number of visits to your site, you can determine whether people visit your site several times throughout the day (see visitor frequency).


    A group of computers and devices on a network that are administered as a unit with common rules and procedures. Within the Internet, domains are defined by the IP address.


    A collection of related data contained in one or more files or a database.

    CNAME record

    A Canonical Name record (abbreviated as CNAME record) is a type of resource record in the Domain Name System (DNS) which maps one domain name (an alias) to another (the Canonical Name.)

    Domain Name System (DNS)

    The Domain Name System (DNS) is a hierarchical and decentralized naming system for computers, services, or other resources connected to the Internet or a private network.

    Domain name

    Domain names are used in various networking contexts and for application-specific naming and addressing purposes.

    Domain provider

    A domain name is the address that people use to visit your website on the internet. It appears in the address bar of your web browser and is linked to a specific IP address.

    Email forwarding

    Email forwarding generically refers to the operation of re-sending an email message delivered to one email address to a possibly different email address(es).


    The Internet Corporation for Assigned Names and Numbers is a nonprofit organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces and numerical spaces of the Internet, ensuring the network\'s stable and secure operation.

    IP address

    An Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

    MX record

    A mail exchanger record (MX record) specifies the mail server responsible for accepting email messages on behalf of a domain name. It is a resource record in the Domain Name System (DNS).

    Primary domain

    primary domain is simply the domain you used to purchase your server. The main controls for your server will be shown under this domain.

    Root domain

    The domain of the highest level in any domain name system. The root domain of the Internet is serviced by the root servers of the domain name system, which are located in different countries around the world.

    SSL certificate

    SSL certificate is a type of digital certificate that provides authentication for a website and enables an encrypted connection. These certificates communicate to the client that the web service host demonstrated ownership of the domain to the certificate authority at the time of certificate issuance.


    A subdirectory is a directory that is located within another directory.


    A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.


    A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.

    TXT record

    A TXT record (short for text record) is a type of resource record in the Domain Name System (DNS) used to provide the ability to associate arbitrary text with a host or other name, such as human readable information about a server, network, data center, or other accounting information.

    WHOIS Privacy

    WHOIS is an Internet record that lists information about domains. WHOIS records are used by ICANN, the organization that oversees domain names, for a variety of purposes to keep domains organized and legitimate.


    A site map is a model of a website\'s content designed to help both users and search engines navigate the site.


    A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task.

    Dimensional weight

    Dimensional weight, also known as volumetric weight, is a pricing technique for commercial freight transport (including courier and postal services), which uses an estimated weight that is calculated from the length, width and height of a package.


    A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item.


    Finance is a field that is concerned with the allocation (investment) of assets and liabilities over space and time, often under conditions of risk or uncertainty. Finance can also be defined as the art of money management.


    A warranty is a type of guarantee that a manufacturer or similar party makes regarding the condition of its product. It also refers to the terms and situations in which repairs or exchanges will be made in the event that the product does not function as originally described or intended.


    An adapter or adaptor is a device that converts attributes of one device or system to those of an otherwise incompatible device or system.Some modify power or signal attributes, while others merely adapt the physical form of one connector to another.

    Power Cable

    A power cable is an electrical cable, an assembly of one or more electrical conductors, usually held together with an overall sheath. The assembly is used for transmission of electrical power. Power cables may be installed as permanent wiring within buildings, buried in the ground, run overhead, or exposed.


    Universal Serial Bus (USB) is an industry standard that establishes specifications for cables and connectors and protocols for connection, communication and power supply between computers, peripheral devices and other computers.


    Goods or equipment used by an organization to facilitate or enhance operations. Although used in production, marketing, or administrative activities, accessories do not form a part of the final product.


    In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

    Service Charge

    A service charge is a fee collected to pay for services related to the primary product or service being purchased. The charge is usually added at the time of the transaction.

    Interest Rate

    The interest rate is the amount a lender charges for the use of assets expressed as a percentage of the principal. The interest rate is typically noted on an annual basis known as the annual percentage rate (APR).

    postage rates

    Postage rate is amount of money charged by a governmental postal service to ship and deliver mail.


    An order is an investor\'s instructions to a broker or brokerage firm to purchase or sell a security on the investor\'s behalf. Orders are typically placed over the phone or online through a trading platform.


    A report is a document that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are almost always in the form of written documents


    Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.


    An image that displayed on a blog or personal profile on social media Web sites that identifies you. Most encourage readers and followers to download display their badge on your own site or blog and link back.

    Personally identifiable information (PII)

    Personally identifiable information (PII) is information that, when used alone or with other relevant data, can identify an individual. PII may contain direct identifiers (e.g., passport information) that can identify a person uniquely, or quasi-identifiers (e.g., race) that can be combined with other quasi-identifiers (e.g., date of birth) to successfully recognize an individual.

    Partial payment

    Partial payment refers to the offering of a payment by check for less than the full amount claimed by the creditor.


    All encompassing view based on the knowledge of the nature, functions, and properties of the components, their interactions, and their relationship to the whole.


    A smartphone is a cell phone that allows you to do more than make phone calls and send text messages. Smartphones can browse the Internet and run software programs like a computer. Smartphones use a touch screen to allow users to interact with them.


    It\'s the total cost to buy an option, which gives the holder the right but not the obligation to buy or sell the underlying financial instrument at a specified strike price.


    Filtering is a way of reducing the number of products in a product listing. Users choose which criteria are important to them and view only relevant products.


    Sorting is a method of changing the order of any product listing, where by users can choose which criteria they want the products to be listed by.


    An index is a method of sorting data by creating keywords or a listing of the data.


    An icon is a graphic image, a small picture or object that represents a file, program, web page, or command. Icons help you execute commands, open programs or documents quickly.


    A preference is a technical term in psychology, economics and philosophy usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B.


    Use the title attribute to clearly identify the product you’re selling. The title is one of the most prominent parts of your ad. A specific and accurate title will help us show your product to the right users.


    Backward compatibility is a property of a system, product, or technology that allows for interoperability with an older legacy system, or with input designed for such a system, especially in telecommunications and computing.


    Markup refers to the sequence of characters or other symbols that you insert at certain places in a text or word processing file to indicate how the file should look when it is printed or displayed or to describe the document\'s logical structure.


    Portable Document Format (PDF) is a file format used to present and exchange documents reliably, independent of software, hardware, or operating system.


    A favicon (short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page. A web designer can create such an icon and upload it to a website (or web page) by several means, and graphical web browsers will then make use of it.


    The sidebar is a graphical control element that displays various forms of information to the right or left side of an application window or operating system desktop.


    A snippet is a small section of text or source code that can be inserted into the code of a program or Web page. Snippets provide an easy way to implement commonly used code or functions into a larger section of code.


    A slide show is a presentation of a series of still images on a projection screen or electronic display device, typically in a prearranged sequence.


    A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.


    A newsletter is a printed report containing news (information) of the activities of a business (legal name; subscription business model) or an organization (institutions, societies, associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested in.


    The bottom section of a webpage is also known as a footer. This area typically contains the name of the company or organization that publishes the website, along with relevant copyright information.


    The header of a webpage typically includes the company or organization\'s logo, as well as the main navigation bar. This section, which resides at the top of each webpage, is often part of a template and therefore is the same across all pages within a website or section of a website.


    Placeholders can help us better understand and interpret how images and their layout will move, shape, resize, and reflow as the browser or device changes


    The best way to organise your catalogue is to create categories/departments that will hold your products in a logical groups. This makes it easy for you and your customers to browse your catalogue.


    In general, style refers to the overall appearance or design of an object, or method of accomplishing a task.


    The term \"format\" can also be used to describe the page layout or style of text in a word processing document. When you format the layout of a page, you can modify the page size, page margins, and line spacing.

    menu bar

    menu bar is where visitors find links to the important pages on your website. Having the right site menu bar design is critical – it affects traffic, conversions and user-friendliness. Everything important on your website is connected to the site menu bar.


    Headings communicate the organization of the content on the page. Web browsers, plug-ins, and assistive technologies can use them to provide in-page navigation.


    Menu is a collection or list of links. The most common placement of a menu is in the site navigation area or navigation bar and is referred to as a navigation menu.


    A submenu is a term used to describe a menu that is contained within another menu.

    Wish list

    Wish lists are collections of desired products saved by customers to their user account, signifying interest without immediate intent to purchase.

    sold out

    The online stock and the stock from which your local stores draw upon originate from different inventories. Use the store stock checker (on the Product Detail Page) to view stock availability at your local store.


    Interpolation is an estimation of a value within two known values in a sequence of values.

    Translation keys

    A translation key is an object which is used where text would appear on a Shopify storefront. This could include the placeholder text on a newsletter form, or the submit text on an add to cart button.


    A cheque, or check is a document that orders a bank to pay a specific amount of money from a person\'s account to the person in whose name the cheque has been issued.


    A creditor is an entity (person or institution) that extends credit by giving another entity permission to borrow money intended to be repaid in the future.


    In general, a gallery is a collection of pictures

    Web host

    Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet.


    Revenue is the income generated from normal business operations and includes discounts and deductions for returned merchandise. It is the top line or gross income figure from which costs are subtracted to determine net income.


    Complete, planned course of action formulated to achieve defined objectives in marketing, public relations, quality enhancement, revenue generation, safety standards, etc.


    A sum paid by a government to reward certain activities or behavior, such as reaching a predefined economic goal or performing a public service.


    A merchant is a company or individual who sells a service or goods. An ecommerce merchant is someone who sells exclusively over the Internet.


    Downgrading refers to reverting software (or hardware) back to an older version; downgrade is the opposite of upgrade. Often, complex programs may need to be downgraded to remove unused or bugged features, and to increase speed and/or ease of use.


    Development is a process that creates growth, progress, positive change or the addition of physical, economic, environmental, social and demographic components.


    Step-by-step test of all aspects of an environment, plan, or process to verify it is ready for its intended purpose.


    A time zone is a region of the globe that observes a uniform standard time for legal, commercial, and social purposes. Time zones tend to follow the boundaries of countries and their subdivisions instead of longitude, because it is convenient for areas in close commercial or other communication to keep the same time.

    Order ID

    The Order ID is a convenient way to filter orders quickly and efficiently. When the seller clicks on this number, which is easily located on the Orders Details list of every order that is placed, the relevant information for that single order will appear.


    An account that enables a user to gain very limited access to a computer. Although some computer operating systems have default guest accounts, many times this account has to be set up manually by the administrator before it can be accessed.


    Relating to one\'s own family, jurisdiction, or country.

    Capturing payments

    When a customer makes a payment using a credit card, the payment information needs to be captured and sent to their bank for processing.

    Tax regions

    Tax that can be applied on specific regions. The region can be a specific location or State or Country. Tax Regions can be selected when creating Quotes, Invoices, Sales Order and Purchase Order.

    Website tracking

    Website tracking refers to the act of archiving existing websites and tracking changes to the website over time. Many applications exist for website tracking which can be applied to many different purposes.

    Refund an entire order

    Refunding an order results in the payment being sent back to the customer. When you refund an order, you have the option to restock the items and to send a notification email to the customer.


    Publishing is the dissemination of literature, music, or information. It is the activity of making information available to the general public.

    Return Shipping Labels

    A return shipping label is a pre-paid, pre-addressed postage label that enables customers to return purchased goods back to the seller. The key benefits of a return shipping label are convenience, efficiency and customer satisfaction.


    In product development and process optimization, a requirement is a singular documented physical or functional need that a particular design, product or process aims to satisfy.


    One who receives something from a giver. A recipient can receive a wide variety of things, including a letter, a telephone call, a message, a sum of money, or even a physical embrace.


    A webhook in web development is a method of augmenting or altering the behavior of a web page, or web application, with custom callbacks. These callbacks may be maintained, modified, and managed by third-party users and developers who may not necessarily be affiliated with the originating website or application.


    A file is a collection of data stored in one unit, identified by a filename. It can be a document, picture, audio or video stream, data library, application, or other collection of data.

    Terms of service

    Terms of service are the legal agreements between a service provider and a person who wants to use that service. The person must agree to abide by the terms of service in order to use the offered service.

    Marketing campaigns

    Marketing campaigns are defined sets of activities that promote a product or sale over a specific time through marketing channels like paid advertising, social media, and email campaigns.


    Analytics is the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making within an organization.

    Customer perspective

    Customer perspective is a viewpoint employed in the balanced scorecard to evaluate the company form the perspective of those people who buy and use its products or services.


    Is an open-source data query and manipulation language for APIs, and a runtime for fulfilling queries with existing data.It provides an efficient, powerful and flexible approach to developing web APIs, and has been compared and contrasted with REST and other web service architectures.


    Is an object-oriented programming language designed to replace HTML, JavaScript, and related tools as a means for creating interactive Web pages. Named after the curly brackets used in formatting the language, Curl is intended to provide users a \"gentle slope\" for learning, and also provide sophisticated capabilities for advanced developers.


    The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access, for example by a mouse click or by tapping the screen in a web browser.

    Embedded app

    A software application that permanently resides in an industrial or consumer device. Providing some type of control function and/or user interface, the software is typically stored in a non-volatile memory such as ROM or flash memory. Contrast with a general-purpose computer that can be used to run all kinds of applications.

    Workflow API

    The Workflow REST API allows developers to access and integrate the functionality of Workflow with other applications and create new applications. Some example API methods include creating workflows, managing workflows, and retrieving workflows. Workflow is a task automation application.

    Rate limiting

    In computer networks, rate limiting is used to control the rate of traffic sent or received by a network interface controller and is used to prevent DoS attacks.

    Certificate Signing Request (CSR)

    Is a message sent from an applicant to a certificate authority in order to apply for a digital identity certificate. It usually contains the public key for which the certificate should be issued, identifying information (such as a domain name) and integrity protection.

    POST request

    POST is a request method supported by HTTP used by the World Wide Web. By design, the POST request method requests that a web server accepts the data enclosed in the body of the request message, most likely for storing it. It is often used when uploading a file or when submitting a completed web form.


    The ApplicationCharge resource facilitates one-time charges. This type of charge is recommended for apps that aren’t billed on a recurring basis.


    The ApplicationCredit resource is used to issue credits to merchants that can be used towards future app purchases in Shopify.


    A changelog is a log or record of all notable changes made to a project. The project is often a website or software project, and the changelog usually includes records of changes such as bug fixes, new features, etc.


    An investor is a person that allocates capital with the expectation of a future financial return. Types of investments include: equity, debt securities, real estate, currency, commodity, token, derivatives such as put and call options, futures, forwards, etc.

    Fraud Analyst

    A fraud analyst is someone who investigates forgery and theft within customers’ accounts and transactions on behalf of a bank or a financial institution.


    A repository is like a folder for your project. Your project\'s repository contains all of your project\'s files and stores each file\'s revision history.

    Social meta tags

    The point of using social meta tags is to control the way your content is displayed in feeds rather than letting Facebook, Twitter and other social platforms generate the headline, description and image for you.


    Is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

    Revenue sharing

    Is the distribution of revenue, that is the total amount of income generated by the sale of goods and services, among the stakeholders or contributors.

    Shopify Gold

    Shopify Gold is a plan exclusively available to fast-growing and high-volume businesses in India. Gold is modeled on Shopify’s enterprise plan Shopify Plus but available at a fraction of cost.

    Rich-text editor

    An online rich-text editor is the interface for editing rich text within web browsers, which presents the user with a \"what-you-see-is-what-you-get\" (WYSIWYG) editing area. The aim is to reduce the effort for users trying to express their formatting directly as valid HTML markup.


    A change in ownership of an asset, or a movement of funds and/or assets from one account to another.

    Local Tax

    A local tax is a tax assessed and levied by a local authority such as a state, county, or municipality. A local tax is usually collected in the form of property taxes and is used to fund a wide range of civic services from garbage collection to sewer maintenance.


    Bookkeeping is the recording of financial transactions, and is part of the process of accounting in business. Transactions include purchases, sales, receipts, and payments by an individual person or an organization/corporation.

    Business Credit Card

    A business credit card is a credit card intended for use by a business rather than for an individual’s personal use. Business credit cards are available to businesses of all sizes.

    Business savings account

    A business savings account is a bank account you can use to save earnings for future business use. You can quickly and easily access money from your savings account when you need it.

    Business bank account

    A business bank account is an account that helps the business owner keep business transactions separate from personal finances, and usually comes with special conditions for businesses.


    A schema is an outline, diagram, or model. In computing, schemas are often used to describe the structure of different types of data.

    World Wide Web

    The World Wide Web (WWW), commonly known as the Web, is an information system where documents and other web resources are identified by Uniform Resource Locators (URLs, such as https://www.example.com/), which may be interlinked by hypertext, and are accessible over the Internet.

    Web page

    A web page (also written as webpage) is a document that is suitable to act as a web resource on the World Wide Web. In order to graphically display a web page, a web browser is needed.

    Content Management System (CMS)

    A content management system (CMS) is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management (ECM) and web content management (WCM).

    Web Server

    A web server is server software, or hardware dedicated to running said software, that can satisfy World Wide Web client requests. A web server can, in general, contain one or more websites. A web server processes incoming network requests over HTTP and several other related protocols.

    Comments section

    The comments section is a feature of online blogs and news websites in which the publishers invite the audience to comment on the published content.


    Software versioning is a way to categorize the unique states of computer software as it is developed and released.


    A redirect causes a visitor on a specific path on the shop\'s site to be automatically sent to a different location, called the target. The target can be a new path on the shop\'s site or a full URL.


    The ScriptTag resource represents remote JavaScript code that is loaded into the pages of a shop\'s storefront or the order status page of checkout. This lets you add functionality to those pages without using theme templates.


    Master pages hold data for sections which will be rendered on a set of pages. For portability across themes, master pages exist independently of themes.Master pages are configurations of page sections and content sections that apply to multiple pages of the same type.

    Page sections

    Page sections are “canonical” sections which appear on online store pages. These page sections are used to create standardized templates for each type of page.

    Content sections

    Content sections are customizable page elements, such as a slideshow or gallery, which can be added to the pages of an online store. These section files are located in the content/ directory of themes


    In computing, an interface is a shared boundary across which two or more separate components of a computer system exchange information.

    Checkout page

    Checkout page is an eCommerce term that refers to any of the eCommerce website pages shown to a customer during the step-by-step checkout process.


    Animation is a method in which pictures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film


    A skill is the ability to carry out a task with determined results often within a given amount of time, energy, or both. Skills can often be divided into domain-general and domain-specific skills.


    A ping is a signal sent to a host that requests a response. It serves two primary purposes to check if the host is available and to measure how long the response takes.


    Implementation is the realization of an application, or execution of a plan, idea, model, design, specification, standard, algorithm, or policy.


    A specification often refers to a set of documented requirements to be satisfied by a material, design, product, or service. A specification is often a type of technical standard.


    A policy is a deliberate system of principles to guide decisions and achieve rational outcomes. A policy is a statement of intent, and is implemented as a procedure or protocol.

    JavaScript Object Notation (JSON)

    In computing, JavaScript Object Notation (JSON) is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute–value pairs and array data types (or any other serializable value). It is a very common data format, with a diverse range of applications, such as serving as replacement for XML in AJAX systems.


    A timestamp is a sequence of characters or encoded information identifying when a certain event occurred, usually giving date and time of day, sometimes accurate to a small fraction of a second.


    A session can be defined as a server-side storage of information that is desired to persist throughout the user\'s interaction with the web site or web application.


    The extent, size, or sum of countable or measurable discrete events, objects, or phenomenon, expressed as a numerical value.


    A user is a person who utilizes a computer or network service. Users of computer systems and software products generally lack the technical expertise required to fully understand how they work.


    An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.


    A tactic is a conceptual action aiming at the achievement of a goal. This action can be implemented as one or more specific tasks.

    Gross Sales

    Gross sales is a metric for the total sales of a company, unadjusted for the costs related to generating those sales. The gross sales formula is calculated by totaling all sale invoices or related revenue transactions.

    Net sale

    Net sales is the sum of a company\'s gross sales minus its returns, allowances, and discounts. Net sales calculations are not always transparent externally. They can often be factored into the reporting of top line revenues reported on the income statement.

    Line-item discounts

    A line-item discount (or product-specific discount) is a discount that\'s applied to a single product in an order.

    Redemption value

    Redemption value is the price at which the issuing company may choose to repurchase a security before its maturity date.

    Net Change

    Net change is the difference between a prior trading period’s closing price and the current trading period’s closing price for a given security. For stock prices, net change is most commonly referring to a daily time frame, so the net change can be positive or negative for the given day in question.

    Content Delivery Networks (CDNs)

    A content delivery network or content distribution network (CDN) is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and high performance by distributing the service spatially relative to end-users.

    W3C Markup Validation Service

    The Markup Validation Service is a validator by the World Wide Web Consortium (W3C) that allows Internet users to check HTML and XHTML documents for well-formed markup. Markup validation is an important step towards ensuring the technical quality of web pages.


    Metafields is a native feature in Shopify. It is comparable to custom fields in other applications. You can store extra information about your products, variants, collections, orders, blogs and shop.


    Ruby is an interpreted, high-level, general-purpose programming language.Ruby is dynamically typed and uses garbage collection. It supports multiple programming paradigms, including procedural, object-oriented, and functional programming.

    SEC filing

    The SEC filing is a financial statement or other formal document submitted to the U.S. Securities and Exchange Commission (SEC). Public companies, certain insiders, and broker-dealers are required to make regular SEC filings. Investors and financial professionals rely on these filings for information about companies they are evaluating for investment purposes.


    A plugin is a piece of software that acts as an add-on to a web browser and gives the browser additional functionality. Plugins can allow a web browser to display additional content it was not originally designed to display.

    PCI compliancy

    Payment card industry (PCI) compliance refers to the technical and operational standards that businesses must follow to ensure that credit card data provided by cardholders is protected. PCI compliance is enforced by the PCI Standards Council, and all businesses that store, process or transmit credit card data electronically are required to follow the compliance guidelines.

    End-to-End Solution

    End-to-end describes a process that takes a system or service from beginning to end and delivers a complete functional solution, usually without needing to obtain anything from a third party.


    The most common understanding of theme is an idea or point that is central to a story. It can be summed in a single word. A theme may be shown by the actions, words said or thoughts of a character in a novel.


    A section is a part of something that fits together with the other pieces to make a whole. Like the arts section of a newspaper.

    Theme Editor

    Theme editor is a simple text editor in WordPress located at appearance. It allows you to modify wordpress theme files from the admin area.

    Sales Channels

    A way of bringing products or services to market so that they can be purchased by consumers. A sales channel can be direct if it involves a business selling directly to its customers.


    In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, database record, or computer file).


    A collection is a group of Similar things

    Collection Page

    Collection pages are the home to sets of content, such as blog posts or products. Visitors can browse collection pages to see the collection items then click through to explore item-specific content.

    Collection Lists

    A collection list is a page that displays all the collections in a store.

    Cart Page

    The cart page shows a summary of all of the products that a customer has added to the cart subtotal and total price for the order, and a Checkout button that directs customers to shopify’s secure checkout pages.

    404 Page

    A 404 page appears when a website is active, but the specific page being requested within it doesn\'t exist.

    Static Page

    A static web page is a web page that is delivered to the user\'s web browser exactly as stored.Static web pages are suitable for the contents that never change.

    Checkout Page

    Checkout page is an eCommerce term that refers to any of the eCommerce website pages shown to a customer during the step-by-step checkout process.


    Liquid is a template language created by Shopify and written in Ruby. ... Liquid is the backbone of all Shopify themes, and is used to load dynamic content to the pages of online stores.

    Discount Codes

    Discount codes are personalized or publicly-released codes offered to customers as a purchasing incentive that reduces the price of an order.

    .Shipping Zones

    The regions and countries that you ship to are known as shipping zones. Each shipping zone includes shipping rates that apply to customers whose addresses are within that zone.


    Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.


    A commercial enterprise dedicated to the purchase of finished goods and their resale for a profit. A merchandising business will generally buy their products from a wide range of distributors domestically and internationally and market their products in huge consumer shopping facilities.


    The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses.

    Sole proprietorship

    A business that legally has no separate existence from its owner. The sole proprietorship is the simplest business form under which one can operate a business.

    Inventory management

    Inventory management is a component of supply chain management that involves supervising non-capitalized assets.supervises the flow of goods from manufacturers to warehouses and from these facilities to point of sale.”


    A is brand is name, term, design, symbol or any other feature that identifies one seller\'s good or service as distinct from those of other sellers.

    Enterprise resource planning (ERP)

    ERP is business process management software that allows an organization to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources.


    Stockkeeping unit, is an identification, usually alphanumeric, of a particular product that allows it to be tracked for inventory purposes.


    Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.


    A unique selling proposition is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality. A USP could be thought of as “what you have that competitors don\'t.”

    Anchor stores

    Anchor stores are businesses that draw large numbers of customers to a Business Area. In the world of retail, an anchor store is one of the larger stores within a shopping center or mall; it is often a department store or major retail chain store.

    Human Resources (HR)

    Human resources is used to describe both the people who work for a company or organization and the department responsible for managing resources related to employees.

    Inventory Turnover

    Inventory Turnover is a measure of the number of times inventory is sold or used in a time period such as a year. The equation for inventory turnover equals the cost of goods sold divided by the average Inventory.

    Limited Liability Company (LLC)

    A limited liability company (LLC) is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation.


    Logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations.


    Manufacturing is the making of goods by hand or by machine that upon completion the business sells to a customer. Items used in manufacture may be raw materials or component parts of a larger product

    Marginal Cost

    Marginal Cost is the change in the total cost that arises when the quantity produced is incremented by one unit,that is, it is the Cost of producing one more unit of a good.

    Market Research

    Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information which helps to identify and analyze the needs of the market, the market size and the competition.

    Market segmentation

    Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations


    Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts.

    Niche market

    A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.

    Odd Even pricing

    Odd Even pricing method based on the belief that certain prices or price ranges are more appealing to buyers. This method involves setting a price in odd numbers (just under round even numbers) such as $49.95 instead of $50.00.

    Operating expenses

    Operating expenses are those expenditures that a business incurs to engage in activities not directly associated with the production of goods or services. These expenditures are the same as selling, general and administrative expenses.

    Opportunity cost

    Opportunity cost refers to what you have to give up to buy what you want in terms of other goods or services. When economists use the word “cost,” we usually mean opportunity cost.

    Outdoor Advertising

    Outdoor advertising also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

    Overhead Costs

    Overheads are business costs that are related to the day-to-day running of the business. Unlike operating expenses, overheads cannot be traced to a specific cost unit or business activity. Instead, they support the overall revenue-generating activities of the business.

    Private label

    Private label products are those manufactured by one company for sale under another company\'s brand. Private-label goods are available in a wide range of industries from food to cosmetics.

    Product life cycle

    The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.


    A fund is a pool of money that is allocated for a specific purpose. A fund can be established for any purpose whatsoever, whether it is a city government setting aside money to build a new civic center, a college setting aside money to award a scholarship, or an insurance company setting aside money to pay its customers’ claims.


    A custodian is a financial institution that holds customers\' securities for safekeeping in order to minimize the risk of their theft or loss. A custodian holds securities and other assets in electronic or physical form


    Disbursement is the act of paying out or disbursing money. Examples of disbursements include money paid out to run a business, cash expenditures, dividend payments, the amounts that a lawyer might have to pay out on a person\'s behalf in connection with a transaction, etc.


    An audit is a systematic and independent examination of books, accounts, statutory records, documents and vouchers of an organization to ascertain how far the financial statements as well as non-financial disclosures present a true and fair view of the concern.


    An investor is a person that allocates capital with the expectation of a future financial return. Types of investments include: equity, debt securities, real estate, currency, commodity, token, derivatives such as put and call options, futures, forwards, etc.


    A firm is a for-profit business organization—such as a corporation, limited liability company (LLC), or partnership—that provides professional services. Most firms have just one location.


    A shareholder, also referred to as a stockholder, is a person, company, or institution that owns at least one share of a company’s stock , which is known as equity.


    A person who owns shares in a company and therefore gets part of the company\'s profits and the right to vote on how the company is controlled:


    not fit to be sold : not salable disposing of nonsalable products.

    Social media

    Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content.


    \"The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.\" The word \"usability\" also refers to methods for improving ease-of-use during the design process.


    A wholesaler is a company or individual that purchases great quantities of products from manufacturers, farmers, other producers, and vendors. Wholesalers store them in warehouses and sell them on to retailers (shops and stores) and businesses.

    WP Engine

    The best hosting solution for those running ecommerce stores on WordPress, WooCommerce is robust, fast and scalable to meet the needs of your business as it grows.


    Elasticity is a measure of a variable\'s sensitivity to a change in another variable. In business and economics, elasticity refers the degree to which individuals, consumers or producers change their demand or the amount supplied in response to price or income changes.

    Groove Commerce

    Groove Commerce is one of the nation’s premier eCommerce and Lead Generation agencies. A specialist for both Inbound Marketing for eCommerce and Lead Generation.

    .Shopify Blog

    -Not just for those using Shopify as their preferred ecommerce platform, the Shopify blog has tons of great ideas for online shop owners. If there’s something you don’t understand, or a topic you want to explore further, you’ll almost certainly find high quality resources on the Shopify blog.

    E-Commerce Times

    Packed with analysis, opinion and plenty to get your mind ticking, E-Commerce Times is more akin to a magazine than a starting point. This is good for keeping up to date with the latest goings on in ecommerce, so you never fall behind the market.

    Shopify Forum

    Great for those who base their business on Shopify, particular when it comes to working out specific features and troubleshooting problems. You can also discuss ecommerce more widely, and there are a range of highly informative discussions already there that can help both active and non-Shopify store owners alike.

    Webmaster World

    A webmaster is an individual who maintains a website. ... The duties of a webmaster are very broad and differ greatly with the size and the needs of the website being managed, but they often include: Adding new content. Revising or removing older/inaccurate content. Responding to user inquiries.


    Moz offers a huge range of search engine optimisation tools, aimed at SEO professionals and serious website owners. Over time, as you become more concerned with drilling down into the statistics of your search engine placement, you will come to appreciate how useful their services are if you haven’t already.


    Majestic is a rival to Moz, offering similar tools for SEOs and website owners. With Majestic, many of the features are available as part of a free account subscription, and between the free service levels available on Moz and Majestic.


    Paypal is the undisputed king of payment processors, but for many that’s a reluctant title. Paypal is comparatively expensive, and prone to being a little oversensitive to fraud – often to the merchant’s disadvantage.


    The new kind on the block in some respects, Stripe is one of few serious alternatives to Paypal. Slightly more technical to integrate, Stripe is much cheaper than receiving payments by Paypal, and has support for a wide variety of payment methods.


    The conversion is the process of transforming or \"converting\" the user to a customer. This is not always a financial transaction. Often, the conversion takes place when a visiting user requests a quote, fills out a contact form, or places an order.


    These are text files sent to a user\'s browser related to how the customer interacts with the website. Often users will get a pop-up that requests that the user \"shares cookies.”


    A transaction is any kind of action involved in conducting business, or an interaction between people. When you go to the bank, fill out a form, and deposit your paycheck, you make a transaction.

    Brand Board

    A brand board is a visual representation of a website’s overall look and feel. A board includes brand fonts, colors, logos, and examples of images that align with the overall brand aesthetic.

    Gross Merchandise Volume

    Gross Merchandise Volume (alternatively Gross Merchandise Value or GMV) is a term used in online retailing to indicate a total sales dollar value for merchandise sold through a particular marketplace over a certain time frame.


    Liquidity describes the degree to which an asset or security can be quickly bought or sold in the market at a price reflecting its intrinsic value. In other words: the ease of converting it to cash.

    Market Liquidity

    Market Liquidity. Market liquidity refers to the extent to which a market, such as a country\'s stock market or a city\'s real estate market, allows assets to be bought and sold at stable, transparent prices.

    Accounting Liquidity

    In accounting, liquidity (or accounting liquidity) is a measure of the ability of a debtor to pay their debts as and when they fall due. It is usually expressed as a ratio or a percentage of current liabilities. Liquidity is the ability to pay short-term obligations.


    A person who is making a deposit with the bank is known as a depositor. The depositor is the lender of the money which will be returned to him/her at the end of the deposit period.


    Overtrading is a term in financial statement analysis. Overtrading often occurs when companies expand their own operations too quickly (aggressively).

    Gearing Ratio

    A gearing ratio is a type of financial ratio that compares company debt relative to different financial metrics, such as total equity. ... Gearing represents a company\'s leverage, meaning how much of the business funding comes from borrowed methods (lenders) versus company owners (shareholders).


    Liquidation is the process of selling off assets to repay creditors and distributing the remaining assets to the owners. In other words, liquidation is the process of closing a business, paying off creditors, and giving the investors whatever is left over.


    Enterprise (countable and uncountable, plural enterprises) A company, business, organization, or other purposeful endeavor. The government sponsored enterprises (GSEs) are a group of financial services corporations which have been created by the United States Congress.

    Executive Summary

    An executive summary is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.


    The workforce or labour force is the labour pool in employment. It is generally used to describe those working for a single company or industry, but can also apply to a geographic region like a city, state, or country. Within a company, its value can be labelled as its \"Workforce in Place\".


    Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.


    A contract is a legally binding agreement which recognises and governs the rights and duties of the parties to the agreement.A contract is legally enforceable because it meets the requirements and approval of the law.


    A payment is the trade of value from one party (such as a person or company) to another for goods, or services, or to fulfill a legal obligation.


    In Trade, Barter (derived from baretor) is a system of exchange where participants in a transaction directly exchange goods or services for other goods or services without using a medium of exchange, such as money. Economists distinguish barter from gift economies in many ways.


    Economics is a social science concerned with the production, distribution, and consumption of goods and services. ... Economics can generally be broken down into macroeconomics, which concentrates on the behavior of the aggregate economy, and microeconomics, which focuses on individual consumers and businesses.


    An economy is an area of the production, distribution and trade, as well as consumption of goods and services by different agents.


    The GDP (gross domestic product) of a country is a measure of the size of its economy. The most conventional economic analysis of a country relies heavily on economic indicators like the GDP and GDP per capita. While often useful, GDP only includes economic activity for which money is exchanged.


    Trade involves the transfer of goods or services from one person or entity to another, often in ..... Whereas Portuguese traders concentrated on the accumulation of capital, in Kongo spiritual meaning was attached to many objects of trade.


    A sale is a transaction between two or more parties in which the buyer receives goods—either tangible or intangible—services, and/or assets in exchange for money or in some cases, other assets paid to a seller.


    Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context.

    Medium Of Exchange

    A medium of exchange is an intermediary instrument or system used to facilitate the sale, purchase or trade of goods between parties. For a system to function as a medium of exchange, it must represent a standard of value.

    Money Supply

    The money supply is the entire stock of currency and other liquid instruments circulating in a country\'s economy as of a particular time. The money supply can include cash, coins, and balances held in checking and savings accounts, and other near money substitutes.


    Currency is a medium of exchange for goods and services. In short, it\'s money, in the form of paper or coins, usually issued by a government and generally accepted at its face value as a method of payment.


    Transportation is the movement of humans, animals and goods from one location to another. In other words, the action of transport is defined as a particular movement of an organism or thing from a point A to a Point A to B.


    Finance is a field that is concerned with the allocation (investment) of assets and liabilities over space and time, often under conditions of risk or uncertainty. Finance can also be defined as the art of money management.


    Insurance is a means of protection from financial loss. ... An entity which provides insurance is known as an insurer, insurance company, insurance carrier or underwriter. A person or entity who buys insurance is known as an insured or as a policyholder.

    Drop Shippers

    Agent, distributor, or retailer who carries little or no inventory but earns commission on orders passed on to the manufacturer or original supplier. The ordered goods are \'drop shipped\' (see drop shipment) directly from the source to the customer.

    Debt to Equity Ratio

    The debt-to-equity (D/E) ratio is calculated by dividing a company’s total liabilities by its shareholder equity. These numbers are available on the balance sheet of a company’s financial statements.


    However, in the world of finance and accounting, the term equity generally refers to the value of a group of assets after deducting the value of liabilities, or the value of an ownership interest in a business, such as shares of stock held.

    Capital Structure

    Capital Structure refers to the amount of debt and/or equity employed by a firm to fund its operations and finance its assets. The structure is typically expressed as a debt-to-equity or debt-to-capital ratio.


    Wealth is the abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions.


    A partnership is an arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations.

    General partnership

    A general partnership is a business arrangement by which two or more individuals agree to share in all assets, profits and financial and legal liabilities of a jointly-owned business structure.


    Debt is when something, usually money, is owed by one party, the borrower or debtor, to a second party, the lender or creditor. Debt is a deferred payment, or series of payments, that is owed in the future, which is what differentiates it from an immediate purchase.


    A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. https://en.wikipedia.org/wiki/Broker


    An agent, in legal terminology, is a person who has been legally empowered to act on behalf of another person or an entity. An agent may be employed to represent a client in negotiations and other dealings with third parties.


    Production is a process of combining various material inputs and immaterial inputs (plans, know-how) in order to make something for consumption (output). It is the act of creating an output, a good or service which has value and contributes to the utility of individuals.


    A supplier is a person or business that provides a product or service to another entity. The role of a supplier in a business is to provide high-quality products from a manufacturer at a good price to a distributor or retailer for resale.

    Business Venture

    Start-up entity developed with the intent of profiting financially. A business venture may also be considered a small business. Many ventures will be invested in by one or more individuals.

    Business Entity

    A business entity is an organization created by one or more natural persons to carry on a trade or business. Types of business entities include corporations, partnerships, limited liability companies, limited liability partnerships.

    Unlimited Liability

    Unlimited liability refers to the legal obligations general partners and sole proprietors because they are liable for all business debts if the business can\'t pay its liabilities.

    Trade Name

    A trade name, trading name, or business name is a pseudonym frequently used by companies to operate under a name different from their registered, legal name.

    Legal Liability

    Legal liability concerns both civil law and criminal law and can arise from various areas of law, such as contracts, torts, taxes, or fines given by government agencies. The claimant is the one who seeks to establish, or prove, liability.

    Product Liability

    Product liability refers to a manufacturer or seller being held liable for placing a defective product into the hands of a consumer. ... There is no federal product liability law. Typically, product liability claims are based on state laws and brought under the theories of negligence .

    Limited Company

    A limited company (LC) is a general form of incorporation that limits the amount of liability undertaken by the company\'s shareholders. It refers to a legal structure that ensures that the liability of company members.

    Public Limited Company

    A public limited company (PLC) is the legal designation of a limited liability company (LLC) that has offered shares to the general public and has limited liability.

    Sole Trader

    A sole trader is the simplest form of business structure and is relatively easy and inexpensive to set up. As a sole trader you will be legally responsible for all aspects of the business.

    Traditional Partnership

    A partnership will be implied by the law when two or more people are in a business relationship together with the view to making a profit. In a business partnership, you\'re running a business as a self-employed individual but with the other partners.


    Incorporation is the legal process used to form a corporate entity or company. A corporation is the resulting legal entity that separates the firm\'s assets and income from its owners and investors.

    Tax Return

    A tax return is the completion of documentation that calculates an entity’s income earned with the amount of tax payable to the government, government organizations or to potential taxpayers.

    Financial statements

    Financial statements are reports prepared by a company\'s management to present the financial performance and position at a point in time. A general-purpose set of financial statements usually includes a balance sheet, income statements, statement of owner\'s equity, and statement of cash flows.

    Sales Record

    The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills.

    Tax Credits

    A tax credit is an amount of money that taxpayers can subtract from taxes owed to their government. Unlike deductions and exemptions, which reduce the amount of taxable income, tax credits reduce the actual amount of tax owed.


    An asset is a resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide a future benefit. Assets are reported on a company\'s balance sheet and are bought or created to increase a firm\'s value or benefit the firm\'s operations.


    To refund is to give money back, especially when someone isn\'t satisfied with an item they bought or the service they got.

    Point Of Purchase

    A point of purchase (POP) is a term used by marketers and retailers when planning the placement of products for consumers, such as product displays strategically placed in a grocery store aisle or advertised in a weekly flye

    Single Ownership

    It is a type of business unit, in which a single person owns the entire business, i.e. all the assets and property belongs to the proprietor. Accordingly, he bears all the risk associated with the enterprise.

    No sharing of Profit and Loss

    Whatever income generated from the sole proprietorship business, it belongs to the sole proprietor only. Consequently, he alone bears all the losses incurred by the firm. There is no sharing of the business profits and losses.

    One man’s capital

    The capital required to start the business or to continue operations, is arranged and brought to the business by the sole proprietor only, either from his personal resources or by borrowing, i.e. from the bank, financial institutions, friends, relatives, etc.

    Less Legal Formalities

    The legal requirements for formation, operation and closure of a sole tradership business is almost nil, even it does not need registration. Although for the purpose of business, it can be registered with local self-government, and obtain a certificate of registration.

    One man Control

    As only one person is in charge of all the activities, he has full fledged control over it. Thus, the sole proprietor takes all the decision and execute it, in the manner he wants.

    corporate tax

    A corporate tax, also called corporation tax or company tax, is a direct tax imposed by a jurisdiction on the income or capital of corporations or analogous legal entities.

    Income Tax

    An income tax is a tax imposed on individuals or entities (taxpayers) that varies with respective income or profits (taxable income). Income tax generally is computed as the product of a tax rate times taxable income.


    A franchise is a system in which entrepreneurs purchase the rights to open and run a business from a larger corporation. Franchising in the United States is widespread and is a major economic powerhouse.


    A market structure characterized by a single seller, selling a unique product in the market. In a monopoly market, the seller faces no competition, as he is the sole seller of goods with no close substitute.

    Final Good

    Final good is any commodity that is produced or consumed by the consumer to satisfy current wants or needs. Consumer goods are ultimately consumed, rather than used in the production of another good.


    A consumer is one that buys good for consumption and not for resale and commercial purpose. The consumer is an individual who pays some amount of money or the thing required to consume goods and services.


    Delivery is the process of transporting goods from a source location to a predefined destination. Postal, courier, and relocation services also deliver goods for commercial and private interests.

    Retail Store

    A store that sells smaller quantities of products or services to the general public. A business that operates as a retail outlet will typically buy goods directly from manufacturers or wholesale suppliers at a volume discount and will then mark them up in price for sale to end consumers.


    A service is a transaction in which no physical goods are transferred from the seller to the buyer. The benefits of such a service are held to be demonstrated by the buyer\'s willingness to make the exchange.


    A resource is a source or supply from which a benefit is produced and it has some utility. Resources can broadly be classified upon their availability — they are classified into renewable and non-renewable resources.

    Raw Materials

    A raw material, also known as a feedstock, unprocessed material, or primary commodity, is a basic material that is used to produce goods, finished products, energy, or intermediate materials which are feedstock for future finished products.


    A wages is compensation paid to employees for work for a company during a period of time. Wages are always paid based on a certain amount of time. This is usually an hourly basis.

    Financial Capital

    Financial capital is any economic resource measured in terms of money used by entrepreneurs and businesses to buy what they need to make their products or to provide their services to the sector of the economy upon which their operation is based, i.e. retail, corporate, investment banking, etc.

    Capital Asset

    A capital asset is defined to include property of any kind held by an assessee, whether connected with their business or profession or not connected with their business or profession. It includes all kinds of property, movable or immovable, tangible or intangible, fixed or circulating.


    Goodwill is an intangible asset associated with the purchase of one company by another. Specifically, goodwill is recorded in a situation in which the purchase price is higher than the sum of the fair value of all identifiable tangible and intangible assets purchased in the acquisition and the liabilities assumed in the process.

    Privately owned

    Privately Owned refers to a company that is not publicly traded. This means that the company either does not have a share structure through which it raises capital or that shares of the company are being held and traded without using an exchange.


    Profitability is ability of a company to use its resources to generate revenues in excess of its expenses. In other words, this is a company’s capability of generating profits from its operations.

    Stock Market

    A stock market is the aggregation of buyers and sellers (a loose network of economic transactions, not a physical facility or discrete entity) of stocks (also called shares), which represent ownership claims on businesses; these may include securities listed on a public stock exchange, as well as stock that is only traded privately.

    Net Income

    Net income is equal to net earnings (profit) calculated as sales less cost of goods sold, selling, general and administrative expenses, operating expenses, depreciation, interest, taxes and other expenses.

    Gross Income

    Gross income for an individual, also known as gross pay, is the individual\'s total pay from his employer before taxes or other deductions. This includes income from all sources and is not limited to income received in cash, but it can also include property or services received.

    Operating Profit

    Operating profit is the profitability of the business, before taking into account interest and taxes. To determine operating profit, operating expenses are subtracted from gross profit. Operating profit is a key number for managers to watch as it reflects the revenue and expenses that they can control.

    Gross Margin

    Gross margin is a company\'s net sales revenue minus its cost of goods sold (COGS). In other words, it is the sales revenue a company retains after incurring the direct costs associated with producing the goods it sells, and the services it provides.

    Operating expenses

    Operating expenses are those expenditures that a business incurs to engage in activities not directly associated with the production of goods or services. These expenditures are the same as selling, general and administrative expenses.

    Net margin

    Net Margin is the percentage of revenue remaining after all operating expenses, interest, taxes and preferred stock dividends (but not common stock dividends) have been deducted from a company\'s total revenue.


    A dividend is the distribution of reward from a portion of the company\'s earnings and is paid to a class of its shareholders. Dividends are decided and managed by the company’s board of directors, though they must be approved by the shareholders through their voting rights.

    Record Date

    The record date, or date of record, is the cut-off date established by a company in order to determine which shareholders are eligible to receive a dividend or distribution.

    Operating Income

    Operating income is an accounting figure that measures the amount of profit realized from a business\'s operations, after deducting operating expenses such as wages, depreciation, and cost of goods sold (COGS).

    Accrued expenses

    Accrued expenses are expenses that have occurred but are not yet recorded in the company\'s general ledger. This means these expenses will not appear on the financial statements unless an adjusting entry is entered prior to issuing the financial statements.

    Break Even Point

    The break even point is the production level where total revenues equals total expenses. In other words, the break-even point is where a company produces the same amount of revenues as expenses either during a manufacturing process or an accounting period.

    Payout refers

    Payout refers to the expected financial return or monetary disbursement from an investment or annuity. It may be expressed on an overall or periodic basis as either a percentage of the investment\'s cost or in a real dollar amount.

    Capital Investment

    Capital investment is a sum of money provided to a company to further its business objectives. The term also can refer to a company\'s acquisition of long-term assets such as real estate, manufacturing plants, and machinery. Sorry, the video player failed to load.

    Angel Investors

    An angel investor (also known as a private investor, seed investor or angel funder) is a high net worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company. Often, angel investors are found among an entrepreneur\'s family and friends.


    A lender is an individual, a public or private group, or a financial institution that makes funds available to another with the expectation that the funds will be repaid. Repayment will include the payment of any interest or fees.


    A person or company that has received money from another party with the agreement that the money will be repaid. Most borrowers borrow at interest, meaning they pay a certain percentage of the principal amount to the lender as compensation for borrowing.

    Accredited Investor

    An accredited investor is a person or a business entity who is allowed to deal in securities that may not be registered with financial authorities.


    An investment is an asset or item acquired with the goal of generating income or appreciation. In an economic sense, an investment is the purchase of goods that are not consumed today but are used in the future to create wealth.


    Accounting is the process of recording financial transactions pertaining to a business. The accounting process includes summarizing, analyzing, and reporting these transactions to oversight agencies, regulators, and tax collection entities.

    Cash flow

    Cash flow is the net amount of cash and cash-equivalents being transferred into and out of a business. At the most fundamental level, a company\'s ability to create value for shareholders is determined by its ability to generate positive cash flows, or more specifically, maximize long-term free cash flow.

    Economic value

    Economic value is a measure of the benefit provided by a good or service to an economic agent. It is generally measured relative to units of currency, and the interpretation is therefore \"what is the maximum amount of money a specific actor is willing and able to pay for the good.

    Market Value

    Market value is the price an asset would fetch in the marketplace. Market value is also commonly used to refer to the market capitalization of a publicly traded company, and is obtained by multiplying the number of its outstanding shares by the current share price.


    Value-in-use is the net present value (NPV) of a cash flow or other benefits that an asset generates for a specific owner under a specific use.

    Investment Value

    Investment value is the value of a property to a particular investor. In the U.S. and U.K., it is equal to market value for the investor who has the capacity to put the property to good use—its highest-and-best-use, its most valuable use.


    Accountancy is the practice of recording, classifying, and reporting on business transactions for a business. It provides feedback to management regarding the financial results and status of an organization.

    Fair Value

    It defines fair value as \"the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price).

    Financial Analyst

    A financial analyst is someone who makes business recommendations for an organization based on analyses they carry out on factors like market trends, the financial status of a company (or companies) and the predicted outcomes of a certain type of deal.

    Management accounting

    Management accounting, also called managerial accounting or cost accounting, is the process of analyzing business costs and operations to prepare internal financial report, records, and account to aid managers\' decision making process in achieving business goals.

    Private equity

    Private equity is an alternative investment class and consists of capital that is not listed on a public exchange. Private equity is composed of funds and investors that directly invest in private companies, or that engage in buyouts of public companies, resulting in the delisting of public equity.

    Business management tools

    Business management tools are all the systems, applications, controls, calculating solutions, methodologies, etc. used by organizations to be able to cope with changing markets, ensure a competitive position in them and improve business performance.

    Direct marketing

    Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.


    A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.


    A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.

    Post cards

    A postcard is a rectangular piece of thick paper or thin cardboard intended-for writing and mailing without an envelope. Shapes other than rectangular may also be used.


    Electronic mail (email or e-mail) is a method of exchanging messages (\"mail\") between people using electronic devices.

    Targeted online display ads

    Targeted display advertising uses banners (static images, video and HTML5 of various sizes to display advertisements on websites and apps while users surf the web.

    Profit Margin

    Profit margin is one of the commonly used profitability ratios to gauge the degree to which a company or a business activity makes money. It represents what percentage of sales has turned into profits.

    Gross profit margin

    Gross profit margin is a metric used to assess a company\'s financial health and business model by revealing the amount of money left over from sales after deducting the cost of goods sold.

    The net profit margin

    The net profit margin is equal to how much net income or profit is generated as a percentage of revenue. Net profit margin is the ratio of net profits to revenues for a company or business segment.

    Zip Code

    A ZIP Code is a postal code used by the United States Postal Service (USPS). Introduced in 1963, the basic format consists of five digits. In 1983, an extended ZIP+4 code was introduced; it includes the five digits of the ZIP Code, followed by a hyphen and four digits that designate a more specific location.


    Income is money (or some equivalent value) that an individual or business receives in exchange for providing a good or service or through investing capital. Income is used to fund day-to-day expenditures.


    A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

    Existing Revenue

    Existing Revenue means, with respect to a Concession Metered Parking Space, as of the first Day of any month, the Revenue Value for the preceding month, except in the following cases (i) as of the first Day of the initial Reporting Year, “Existing Revenue” shall be the Revenue Value as of the Closing Date, and (ii) as of the first Day of any Reporting Year commencing on.

    Exit Strategy

    An exit strategy is a means of leaving one\'s current situation, either after a predetermined objective has been achieved, justifying premises or decision makers for any given operational planning changed substantially, or as a strategy to mitigate imminent or possible failure.

    A viable business plan

    A viable business plan is based on a viable business model. Your business plan should outline ways that your company will produce and market its products and services to keep its customers satisfied and earn a sustainable profit.

    A Lawyer

    A lawyer is a person who practices law, as an advocate, attorney, attorney at law, barrister, barrister-at-law, bar-at-law, canonist, canon lawyer, civil law notary, counsel, counselor, counsellor, solicitor, legal executive, or public servant preparing, interpreting and applying law, but not as a paralegal or charter executive secretary.

    An accountant

    An Accountant is a professional who performs accounting functions such as audits or financial statement analysis. This is also known as account analysis.

    Short Term Liability

    A short-term liability is a financial obligation that is to be paid within one year. This type of liability is classified within the current liabilities section of an entity\'s balance sheet.

    Angel Network

    An angel network is a group of angel investors who have organized to invest collectively, operate more effectively and provide mutual support. Angel networks are also known as angel groups.


    Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited.


    A magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine). Magazines are generally published on a regular schedule and contain a variety of content.

    Conversational commerce

    Conversational commerce is e-commerce done via various means of conversation (live support on e-commerce Web sites, online chat using messaging apps[ chatbots on messaging apps or websites, voice assistants) and using technology such as: speech recognition, natural language processing and artificial intelligence.

    Word of Mouth Marketing

    Word of mouth marketing is a tactic used to generate natural discussions about and recommendations for a product or company. Essentially, getting people to talk about your brand, product, or business is the goal of this type of marketing.

    Just Starting

    When you’ve just started your store there is one thing you should be focused on: getting customers. At this point your acquisition efforts should completely trump retention. Focus on strategies and tactics that will help you grow your customer base.

    Gaining Traction

    Gaining Traction means the ability of the business to gain customers. So this sentence: We\'re starting to gain traction. ...means that the business is starting to become popular and get customers.


    Markup (or price spread) is the difference between the selling price of a good or service and cost. It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good.


    Manufacturing is the making of goods by hand or by machine that upon completion the business sells to a customer. Items used in manufacture may be raw materials or component parts of a larger product. The manufacturing usually happens on a large-scale production line of machinery and skilled labor.

    Make To Stock

    Make to stock (MTS) is a traditional production strategy that is used by businesses to match the inventory with anticipated consumer demand. Instead of setting a production level and then attempting to sell goods, a company using MTS would estimate how many orders its products could generate, and then supply enough stock to meet those orders.

    Make To Order

    Make to order (MTO), or made to order, is a business production strategy that typically allows consumers to purchase products that are customized to their specifications.

    Make To Assemble

    Make to Assemble (MTA) is a manufacturing strategy whereby the manufacturer creates or obtains all of the components of its products but does not assemble the product until a customer places an order.

    Quality Control

    Quality control (QC) is a procedure or set of procedures intended to ensure that a manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer.


    A tariff is a tax charged on goods as they pass between one country and another. A tariff can be placed on goods being brought into the country (imports), and goods being exported from the country to another. It is usually done to make money for the government.


    An excise tax is any duty on manufactured goods which is levied at the moment of manufacture, rather than at sale. Excises are often associated with customs duties.

    Indirect Tax

    An indirect tax is collected by one entity in the supply chain and paid to the government, but it is passed on to the consumer as part of the purchase price of a good or service. The consumer is ultimately paying the tax by paying more for the product.

    Direct Tax

    A direct tax is a tax imposed upon a person or property as distinct from a tax imposed upon a transaction, which is described as an indirect tax. The term may be used in economic and political analyses, but does not itself have any legal implications.


    The goods and services tax (GST) is a value-added tax levied on most goods and services sold for domestic consumption. The GST is paid by consumers, but it is remitted to the government by the businesses selling the goods and services.

    Tax Revenue

    Tax revenue is defined as the revenues collected from taxes on income and profits, social security contributions, taxes levied on goods and services, payroll taxes, taxes on the ownership and transfer of property, and other taxes.

    Consumption Tax

    A consumption tax is a tax on the purchase of a good or service. Consumption taxes can take the form of sales taxes, tariffs, excise, and other taxes on consumed goods and services.

    Capital Gain

    Capital gain is a rise in the value of a capital asset (investment or real estate) that gives it a higher worth than the purchase price. The gain is not realized until the asset is sold.


    Funding is the act of providing financial resources, usually in the form of money, or other values such as effort or time, to finance a need, program, and project, usually by an organization or company.


    A taxpayer may be an individual or business entity that is obligated to pay taxes to a federal, state, or local government. Taxes from both individuals and businesses are a primary source of revenue for governments.

    Tax Holiday

    A tax holiday is a temporary reduction or elimination of a tax. It is synonymous with tax abatement, tax subsidy or tax reduction. Governments usually create tax holidays as incentives for business investment.

    Current Liabilities

    Current liabilities are a company\'s short-term financial obligations that are due within one year or within a normal operating cycle. An operating cycle is the time it takes a company to purchase inventory and convert it to cash from sales.

    Current Assets

    Current assets represent all the assets of a company that are expected to be conveniently sold, consumed, utilized or exhausted through the standard business operations, which can lead to their conversion to a cash value over the next one year period.

    Liquid Assets

    A liquid asset is an asset that can easily be converted into cash within a short amount of time. Liquid assets include things like cash, money market instruments, and marketable securities.

    Finished goods

    Finished Goods are goods that have been completed by the manufacturing process, or purchased in a completed form, but which have not yet been sold to customers.

    Cash Conversion Sales

    Cash conversion cycle (CCC) measures how long a firm will be deprived of cash if it increases its investment in inventory in order to expand customer sales.

    Liquidity Risk

    Liquidity risk is a financial risk that for a certain period of time a given financial asset, security or commodity cannot be traded quickly enough in the market without impacting the market price.

    Free Trade

    Free trade is a trade policy that does not restrict imports or exports; it can also be understood as the free market idea applied to international trade.


    Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

    Fixed Capital

    Fixed capital is capital or money that we invest in fixed assets. In other words, money that we invest in assets of a durable nature. These are assets that we repeatedly use over a long period. We can also use the term ‘fixed investment‘ with the same meaning.


    An investment is an asset or item acquired with the goal of generating income or appreciation. In an economic sense, an investment is the purchase of goods that are not consumed today but are used in the future to create wealth.

    Foreign Direct Investment (FDI)

    Foreign Direct Investment is an investment in a business by an investor from another country for which the foreign investor has control over the company purchased.

    Market Segmentation

    Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

    Purchase Order

    A purchase order (PO) is a commercial document and first official offer issued by a buyer to a seller indicating types, quantities, and agreed prices for products or services. It is used to control the purchasing of products and services from external suppliers.

    Operating Agreement

    An operating agreement is a special type of business contract that describes the operations of a limited liability company (LLC), setting forth the agreements between the members of the LLC (the owners). An operating agreement can be compared to the by-laws of a corporation.

    Mail Order Business

    Mail-order business, also called direct-mail marketing, method of merchandising in which the seller’s offer is made through mass mailing of a circular or catalog or through an advertisement placed in a newspaper or magazine and in which the buyer places an order by mail.

    Online Banking

    Online banking, also known as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution\'s website.

    Mobile banking

    Mobile banking refers to the use of a smartphone or other cellular device to perform online banking tasks while away from your home computer, such as monitoring account balances, transferring funds between accounts, bill payment and locating an ATM.

    Telephone Banking

    Telephone banking is a service provided by a bank or other financial institution, that enables customers to perform over the telephone a range of financial transactions which do not involve cash or Financial instruments (such as cheques), without the need to visit a bank branch or ATM.

    Electronic Bill Payment

    Electronic bill payment is a feature of online, mobile and telephone banking, similar in its effect to a giro, allowing a customer of a financial institution to transfer money from their transaction or credit card account to a creditor or vendor such as a public utility, department store or an individual to be credited .


    The process of recording, summarising, reporting and analyzing required financial information relating to the economic events of an organization to the interested users for making decisions.

    Electronic Fund Transfer

    Electronic funds transfer (EFT) are electronic transfer of money from one bank account to another, either within a single financial institution or across multiple institutions, via computer-based systems, without the direct intervention of bank staff.

    Circulating Capital

    Circulating capital can consist of cash, operating expenses, raw materials, inventory in process, finished goods inventory and accounts receivable. The opposite of constant (fixed) capital, circulating capital is, by definition, a company\'s non-permanent capital.

    Factors Of Production

    In economics, factors of production, resources or inputs are what is used in the production process to produce output that is, finished goods and services. The utilized amounts of the various inputs determine the quantity of output according to the relationship called the production function.

    Human Capital

    Human capital is the stock of habits, knowledge, social and personality attributes (including creativity) embodied in the ability to perform labour so as to produce economic value.

    Market Failure

    Market failure is the economic situation defined by an inefficient distribution of goods and services in the free market. In market failure, the individual incentives for rational behavior do not lead to rational outcomes for the group.

    Marketing Strategy

    Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

    Capital Goods

    Capital goods are tangible assets that an organization uses to produce goods or services such as office buildings, equipment, and machinery. Consumer goods are the end result of this production process.

    Consumer Goods

    Consumer goods are products bought for consumption by the average consumer. Alternatively called final goods, consumer goods are the end result of production and manufacturing and are what a consumer will see on the store shelf.

    Import Quota

    An import quota is a type of trade restriction that sets a physical limit on the quantity of a good that can be imported into a country in a given period of time.


    Guarantee is a legal term more comprehensive and of higher import than either waranty. It most commonly designates a private transaction by means of which one person, to obtain some trust, confidence or credit for another, engages to be answerable for him. It may also designate a treaty through which claims, rights or possessions are secured.

    Money Back Guarantee

    A money-back guarantee, also known as a satisfaction guarantee, is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made.


    A commodity is a basic good used in commerce that is interchangeable with other commodities of the same type. Commodities are most often used as inputs in the production of other goods or services. The quality of a given commodity may differ slightly, but it is essentially uniform across producers.

    Purchasing Power

    Purchasing power is the value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you would be able to purchase.


    Inflation is a quantitative measure of the rate at which the average price level of a basket of selected goods and services in an economy increases over a period of time.

    Price Level

    A price level is the average of current prices across the entire spectrum of goods and services produced in the economy. In more general terms, price level refers to the price or cost of a good, service, or security in the economy.

    Return On Capital

    Return on capital is a profitability ratio. It measures the return that an investment generates for capital contributors, i.e. bondholders and stockholders. Return on capital indicates how effective a company is at turning capital into profits.


    A Bondholder is a person who owns a bond issued by a borrower, typically a company or a government. They are considered a creditor of a company.


    A Backorder is a retailer\'s request to a supplier or wholesaler for additional stock of a sold-out item to satisfy an outstanding customer order.

    Brick and Mortar

    Brick and mortar refers to a physical presence of an organization or business in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations.


    A commission is a service charge assessed by a broker or investment advisor for providing investment advice or handling purchases and sales of securities for a client.


    Protectionism is the economic policy of restricting imports from other countries through methods such as tariffs on imported goods, import quotas, and a variety of other government regulations.

    Return On Investment

    Return on investment (ROI) is a ratio between net profit (over a period) and cost of investment (resulting from an investment of some resources at a point in time). A high ROI means the investment\'s gains compare favorably to its cost.


    Enterprise resource planning, is a modular software system designed to integrate the main functional areas of an organization\'s business processes into a unified system. An ERP system includes core software components, often called modules, that focus on essential business.

    Rate Of Return

    A rate of return (RoR) is the net gain or loss on an investment over a specified time period, expressed as a percentage of the investment’s initial cost. Gains on investments are defined as income received plus any capital gains realized on the sale of the investment.

    Seed money

    sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake in the company.

    Equity Stake

    An equity stake is the percentage of a business owned by the holder of some number of shares of stock in that company.

    Universal Product Code

    A UPC, short for universal product code, is a type of code printed on retail product packaging to aid in identifying a particular item.

    Private Label

    Private label products are those manufactured by one company for sale under another company\'s brand. Private-label goods are available in a wide range of industries from food to cosmetics.


    Electronic retailing (E-tailing) is the sale of goods and services through the Internet.

    Sales Prospecting

    The act of recruiting or seeking out new customers for a business. Prospecting is a common role of a salesperson. It is associated with a goal of increasing the customer base of the company and generating new revenue streams

    Inbound Marketing

    Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

    Outbound Marketing

    Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.

    Search Engine Marketing

    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.


    A vendor is a party in the supply chain that makes goods and services available to companies or consumers. The term \"vendor\" is typically used to describe the entity that is paid for goods that are provided, rather than the manufacturer of the goods itself.

    Retail Sales

    Retail sales is the purchases of finished goods and services by consumers and businesses. These goods and services have made it to the end of the supply chain.


    It is a platform where product/ inventory information is provided by multiple third parties whereas the main transactions are processed by the marketplace operator.

    Warehouse Club

    A warehouse club is a retail store, usually selling a wide variety of merchandise, in which customers may buy large, wholesale quantities of the store\'s products, which makes these clubs attractive to both bargain hunters and small business owners.

    Warehouse Store

    A warehouse store is a food and grocery retailer that operates stores geared toward offering deeper discounted prices than a traditional supermarket.

    Global Marketing

    Global marketing involves planning, producing, placing, and promoting a business’ products or services in the worldwide market.

    Green Marketing

    Green marketing is the marketing of environmentally friendly products and services. Green marketing can involve a number of different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing .

    Anchor Store

    An anchor store is a major retail store used to drive business to smaller retailers usually in a shopping mall.

    Event Marketing

    Event marketing is the experiential marketing of a brand, service, or product through promotional events.

    Product Positioning

    Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.

    Long Term Asset

    Long-term assets are investments in a company that will benefit the company for many years


    The definition of a bargain is an understanding between two people on the cost of goods or services.

    Distribution Channel

    Distribution channel refers to the network used to get a product from the manufacturer or creator to the end user.

    Ultimate Consumer

    The ultimate consumer is the person that actually uses or consumes a product. The ultimate consumer might not be the same as the buyer.


    Manufacturer\'s representatives are used to describe independent sales agents who work on commission.

    A direct channel of distribution

    A direct channel of distribution is means by which a company gets its product straight to the consumer without using any intermediaries.

    Indirect Channel Of Distribution

    An indirect channel of distribution typically involves a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores.

    Brand Equity

    Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand.


    A tax or taxpayer identification number, also known as a TIN for short, is a number issued to individuals and organizations to track tax obligations and payments they make to the Internal Revenue Service (IRS).


    The Employer Identification Number (EIN), also known as the is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to business entities operating in the United States for the purposes of identification.


    An adoption taxpayer identification number (ATIN) is temporarily given to children who are in the process of being adopted when the adopting family doesn’t have or doesn’t know the child’s Social Security number.


    A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition.

    Trade Show

    A trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services.


    LOHAS stands for Lifestyles of Health and Sustainability.“LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers whose sense of environmental and social responsibility influences their purchase decisions.”


    Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.


    Storage is defined as \'the marketing function that involves holding goods between the time of their production and their final sale.\'


    Procurement is the act of obtaining goods or services, typically for business purposes.


    They analyze a company\'s business plan and financial statements to properly advise it about investments, marketing, and potential funding opportunities.


    Reinvestment is the practice of using dividends, interest, or any other form of income distribution earned in an investment to purchase additional shares or units, rather than receiving the distributions in cash.

    Digital Currency

    Digital currency is a type of currency available in digital form . It exhibits properties similar to physical currencies, but can allow for instantaneous transactions and borderless transfer-of-ownership.


    Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service.


    Earnings are the net benefits of a corporation\'s operation.[1] Earnings is also the amount on which corporate tax is due.

    Retention strategies

    Retention strategies are policies and plans that organisations follow to reduce employee turnover and attrition and ensure employees are engaged and productive long-term.

    Barrier to Entry

    A barrier to entry is a high cost or other type of barrier that prevents a business startup from entering a market and competing with other businesses.

    Economies of Scale

    Economies of Scale are the cost advantages that enterprises obtain due to their scale of operation (typically measured by amount of output produced), with cost per unit of output decreasing with increasing scale.


    A patent is a form of intellectual property that gives its owner the legal right to exclude others from making, using, selling, and importing an invention for a limited period of years, in exchange for publishing an enabling public disclosure of the invention.

    Brand Planning

    Brand planning is the process of allocating resources to a strategy designed to achieve a business objective that drives a brand closer to delivering on a valuable future vision.\'

    Account Manager

    An account manager is a person who works for a company and is responsible for the management of sales and relationships with particular customers.

    Opportunity cost

    Opportunity cost is a key concept in economics, and has been described as expressing \"the basic relationship between scarcity and choice\".

    Sales Campaigns

    A sales campaign is a planned sales strategy that uses one or more channels to reach leads and convert them into customers.

    Business Accelerators

    A business accelerator is a program that gives developing companies access to mentorship, investors and other support that help them become stable, self-sufficient businesses.


    The process involved in creating a unique name and image for a product in the consumers\' mind, mainly through advertising campaigns with a consistent theme.

    Grocery Stores

    A grocery store or grocer\'s shop is a retail shop that primarily sells food. A grocer is a bulk seller of food.


    Reputation or image of a social entity is an opinion about that entity, typically as a result of social evaluation on a set of criteria.

    Customer Relationships

    The development of an ongoing connection between a company and its customers. ... The relationship is measured by the degree of customer satisfaction through the buying cycle and following receipt of goods or services.

    Licensing Agreement

    A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark.


    Sponsership is a form of promotion, where a firm provides support for an event, venture, organisation, person or charity by providing money or other resources in order to obtain positive publicity.

    Small Business

    The definition of a small business is an independently owned and operated company that is limited in size and in revenue depending on the industry.


    A bureaucracy typically refers to an organization that is complex with multilayered systems and processes. These systems and procedures are designed to maintain uniformity and controls within an organization.


    shipper may refer to: Someone who provides or sends goods for shipment, by packaging, labeling, and arranging for transit, or who coordinates the transport of goods.


    An individual or legal entity that is the business of transporting passengers or goods for hire. Shipping lines, airlines, trucking companies and railroad companies are all carriers.


    Person or entity that is a recipient of a good or service provided by a seller under a purchase order or contract of sale. Also called buyer.


    A spreadsheet is an interactive computer application for organization, analysis and storage of data in tabular form. Spreadsheets developed as computerized analogs of paper accounting worksheets.

    Marginal Cost

    In economics, marginal cost is the change in the total cost that arises when the quantity produced is incremented by one unit; that is, it is the cost of producing one more unit of a good.

    Average Cost

    In economics, average cost or unit cost is equal to total cost divided by the number of units of a good produced.


    The entire group of employees who work at a company. Those employees who work under a given supervisor.


    Copycat may refer to a person who adopts, copies, imitates, mimics, or follows the same thing as someone.

    Indirect Cost

    Indirect costs are costs that are not directly accountable to a cost object. Indirect costs may be either fixed or variable.

    Strategic partnership

    A strategic partnership is a relationship between two commercial enterprises, usually formalized by one or more business contracts.

    Payment Processor

    A payment processor is a company (often a third party) appointed by a merchant to handle transactions from various channels such as credit cards and debit cards for merchant acquiring banks.

    End User

    End user is used to distinguish the person who purchases and uses the good or service from individuals who are involved in the stages of its design, development, and production.

    Cash float

    In general, cash float refers to the difference between the cash balance recorded in your accounting system\'s cash account and the amount of cash showing in your company\'s bank account balances.