Samiksha Hiwase | 5 Min Read | November 28, 2020

The importance of discounts in the marketplace

1. Introduction

We all know that offering a coupon code is one of the easiest ways to grab customer’s attention and persuade them to buy from you. Since there is immense competition in the marketplace, the customers shopping on any website consistently compare and opt for the most attractive pricing structure.
When users search for a particular item, chances are that most of the time, they find multiple similar products. And all the various merchandise comes with differing costs, advantages, and incentives. So offering direct discounts, special offers, coupons, or free items is the best way to attract customers to pick your merchandise. This article deals with how to manage discounts/ coupons in the marketplace.

2. Know about Marketplace Seller Coupons Extension

Marketplace Seller Coupons for Magento 2 – This extension allows dealers to create coupons to be utilized with their merchandise. The buyers can use these coupons to apply discounts on products and accordingly take benefits of the same. The coupon amount applies to the item amount or the subtotal only and not to the delivery and tax amount.
For example, Webkul’s Multi-Vendor Marketplace Module has the following features:


  • It permits the dealer to create coupons for their products.
  • The administrator can also handle the dealer’s coupons.
  • The users can apply the administrator coupon on administrator items.
  • Purchasers can add coupon value from various dealers.
  • It supports all languages
  • The administrator can likewise create coupons for the dealers.
  • Convenient with Multi-Store.
  • Both administrator and the merchant can mass enable/disable coupons. Also, users can apply coupons at the checkout page.
  • The sellers can set coupon cost and quantity.

3. The Seller Discount Management

In the seller discount management, we see how to create coupons and study the user workflow for utilizing these coupons.

Generating Coupons

Here, the dealer will have the option to create the coupons through first entering the information as follows –
Code Prefix: Set the Code prefix that is delivered to the coupon code after creation.
Coupon Value: Set the particular value for the coupon code.
Quantity: Set the exact Quantity of each coupon code
Expiry Time: Set the expiry season of the coupon code
After entering the details, the dealer needs to tap on the Generate Coupon button to make the coupon code to be used. All created coupons are recorded in a framework with the coupon information.
The dealers can also delete the coupons. To do this, select the box containers for the coupons to delete and then tap the Delete Coupons button to erase all the selected coupons.
Coupons can likewise be filtered by entering the Coupon Code and choosing the status of the coupon to view and finally tapping the Submit button.

User Workflow – Coupon Usage

When customers add merchandise to their cart and visit the purchasing cart web page, they will see the page where they are prompted to apply the seller coupon codes. The buyers also have the option to apply the coupons on various seller products during the purchase transaction.
After applying the coupon code, the up to date cart page will appear as shown in the screenshot.
At the time of checkout, the buyers can see the implemented coupons. Here, a purchaser can also pick the vendor for which the coupon should be applied and the coupon code.
The coupon is applied and the respective discount as per the coupon will also be applied. Sellers can view the discount details at the Order Details page & in the Invoice for the order.

4. Admin – Seller’s coupon management

The administrator can deal with the seller’s coupon under “Marketplace Management > Seller Coupons” as demonstrated as follows.
Here the admin can find the user description info regarding the coupons and can also delete the coupons according to the need. The administrator can likewise observe the status of coupons, whether they are Active, Used, or Expired.
For instance, if a coupon has already been applied for a particular purchase, its status will be “Used”. In the event the coupon was created but has not yet been utilized, then its status would be “Active”. Whereas, coupons whose allocated time schedule has already passed will reflect as “Expired”.
The admin can upload coupons for a seller by clicking on the Add Coupon option. Here the admin selects a supplier for which coupons need to be created and fills in the required information to create the coupons. Admin also can see the details about the Seller’s Order.
Hence, the administrator can view all the cart price policies, whether created by the dealer or by the admin, under the head “Marketing > Cart Price Rules”.
Here are some of our bonus guidelines for marketplace users to boost sales through providing discounts.
  • Continuously provide solid offers. You can both choose flat discount or percentage discount.
  • Ensure your coupon names are meaningful and look professional.
  • Use attractive headlines and engaging features in the description
  • Be unique & describe the offering in a manner that is easy to grasp
  • Coupons need to be accompanied by an expiry date – this induces a FOMO factor
  • You can offer discount coupons for specific products & exclude other products
  • You can set the base number of products that needed to get the coupon ( utilize this component if important)
  • Always submit coupons at the storefront.

5. Summary

If you begin with a clear purpose in mind, firm information of the brand, and an ability to explore, you can most viably utilize offers/discounts to meet your objectives, construct customer loyalty, and boom revenues. This is all about the marketplace seller coupons/ discounts still if you have any trouble feel free to contact us.

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