How to Set Canonical URL in Magento ?
Canonical URLs are MUST for every Magento store, So the store is not penalized for duplicate content. Thankfully, Magento already has canonical system in place.
Just go to
System > Configuration > Catalog > Search Engine Optimizations
and choose YES for Canonical Link & Meta Tag section.
How to Enable Search Engine Friendly URLs in Magento ?
To enable the Search Engines Friendly URLs in Magento, Just go to
System -> Configuration -> Web
On this page, expand the Search Engine Optimization tab of options and set the Use Web Server Rewrites option to Yes.
How to Edit Store Meta Title and Meta Description ?
Very important for the SEO of your site is having a proper meta title and description for your site. After installation of Magento application, the store will have some sample content for Meta Title and Meta Description. To edit that, Just go to
Configuration -> Design -> HTML Head
Here, simply enter the Meta Title and Meta Description you want for your homepage.